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FEATURING AN EXCLUSIVE LIVE PERFORMANCE BY CAST MEMBERS OF
MATILDA THE MUSICAL
New York, N.Y. – On Monday, May 19, Ralph Lauren Corporation will present the Fall 2014 Ralph Lauren Children’s Runway Show at the New York Public Library. Hosted by actress Uma Thurman, this exclusive runway show will include next season’s best back-to-school styles and will feature a live performance by the cast members of Broadway’s Tony Award-winning Matilda the Musical, based on the iconic Roald Dahl children’s novel.
In keeping with Ralph Lauren’s longstanding commitment to philanthropy, the brand will create a special T-shirt which will be showcased in the runway show that benefits charitable literacy programs around the world. The T-shirt, part of a new limited-edition capsule collection featuring a new Polo Pony designed to promote childhood literacy, will be on sale at Ralph Lauren stores and RalphLauren.com beginning August 5. A percentage of sales from the capsule collection, as well as from the looks in the Fall 2014 Children’s Fashion Show, will benefit Reach Out and Read in the United States, as well as a number of other charities globally.
Showcasing standout looks from the Fall 2014 Ralph Lauren Children’s collection for girls and boys, the runway show will feature 55 models on the runway including children of celebrities and notables such as Alicia Keys’ son Egypt and Li Xiang’s daughter Angela Wang. Ralph Lauren has also tapped singer Madison Beer to attend as the #RLKids ambassador talking to guests about the importance of reading as well as picking her favorite looks from the show.
For Fall 2014, Ralph Lauren Childrenswear presents a wide-reaching collection of fashionable looks for boys and girls, with style references ranging from collegiate prep to outdoor explorer. Just in time for back-to-school dressing, tried-and-true favorites—mesh polos and rugbys, signature button-downs and sweaters—feature updated graphics and logos, and new seasonal palettes, perfect for classes, weekend activities and everything in between.
Customers can purchase the looks from the Ralph Lauren Fashion Show in select Ralph Lauren stores, on RalphLauren.com, select Saks Fifth Avenue stores and Saks.com and in select department stores globally. To find out more about Ralph Lauren’s new literacy program, please visit RalphLauren.com/literacy.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names—which include Polo Ralph Lauren, Women’s Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and Club Monaco—are among the most widely recognized consumer brands worldwide. For more information, go to http://investor.ralphlauren.com.
ABOUT REACH OUT AND READ
Reach Out and Read is an evidence-based nonprofit organization of doctors and nurses who promote early literacy and school readiness in pediatric exam rooms nationwide by giving new books to children and advice to parents about the importance of reading aloud. Now in its 25th year, Reach Out and Read serves 4 million children and families annually via 5,000 health centers, hospitals, and pediatric clinics in all 50 states, with a focus on serving children in low-income communities. Reach Out and Read was founded in 1989 at Boston City Hospital (now Boston Medical Center) in Boston, Massachusetts, and was based on the premise to “encourage parents to read regularly to their children and give them the tools (the books) to do so.” As a result of the early literacy intervention, Reach Out and Read families read together more often, and their children enter kindergarten better prepared to succeed, with larger vocabularies and stronger language skills. To learn more, please visit www.reachoutandread.org.
ABOUT MATILDA THE MUSICAL
The Tony Award®-winning MATILDA THE MUSICAL is the story of an extraordinary girl who dreams of a better life. Armed with a vivid imagination and a sharp mind, Matilda dares to take a stand and change her own destiny. Rolling Stone calls the show “hands down the BEST MUSICAL of the season.” Based on the beloved novel by Roald Dahl, MATILDA has won 47 international awards, and continues to thrill sold-out audiences of all ages on Broadway and in London’s West End. See more at: http://us.matildathemusical.com/about/the-story/#sthash.ykcALGC9.dpuf
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Fashion Credits:
Uma Thurman
Ralph Lauren Black Label Spring 2014 Emerald Green Knit Dress
Ralph Lauren Black Label Spring 2014 Tan Suede Jacket
Ralph Lauren Collection Spring 2014 Purple Soft Ricky Bag
Ralph Lauren Fine Jewelry Gold Woven Bracelets
Ralph Lauren Vintage Amethyst Drop Earrings
Alicia Keys
Ralph Lauren Collection Spring 2014 Red Leather Moto Jacket
Ralph Lauren Collection Resort 2014 Black Knit Top
Edie Falco
Ralph Lauren Collection Spring 2014 Silk Cotton Nehru Jacket and Pant
Ralph Lauren Collection Spring 2014 Black Patent Ricky Chain Bag
CONTACT
Tenique Bernard
Tenique.Bernard@ralphLauren.com
212-205-5365