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Peroni Nastro Azzurro Announces Chris Gelinas as Winner of Second Annual
MADE for Peroni Young Designer Awards
New York, NY – September 10, 2013 – Peroni Nastro Azzurro, one of Italy’s leading style brands and the world’s number one premium Italian beer, announced that Chris Gelinas of New York City is the winner of the Second Annual MADE for Peroni Young Designer Awards. The prestigious fashion design competition is part of Peroni’s ongoing initiative of supporting some of America’s most exciting emerging fashion talent.
The MADE for Peroni Young Designer Awards campaign kicked off on September 10th as part of MADE Fashion Week in New York where the five designer finalists – Bela Shehu (New York), Chris Gelinas (New York), Joseph Singh (New York), Shuh Jiuan Ng (Miami), and Wisit Prapong (Los Angeles) – personally presented their creative concept to the elite judging panel and joined fashion industry insiders for the celebratory Peroni aperitivo event at Milk Studios. Contestants submitted original sketches evoking the craftsmanship, authenticity and creative excellence that are championed by Peroni around the world.
The expert judging panel included top model and style icon, Coco Rocha, acclaimed fashion designer Antonio Berardi, co-founder of MADE Jenné Lombardo, Creative Art Director of Gilt Groupe and Stylist, Nicole Fasolino, winner of last year’s inaugural MADE for Peroni Young Designer Awards Nolan Bellavance and fashion editor and style expert Zanna Roberts Rassi. Additional notables including Kelly Bensimon (social), Kelly Rutherford (actress), Bianca Jade (fitness expert), Nina Agdal (model), Nicole Winhoffer (Madonna’s trainer) also attended the event to support Peroni and MADE’s fashion week partnership.
“Peroni is proud to announce Chris Gelinas as the 2013 recipient of the MADE for Peroni Young Designer Award. After the success of last year, we are excited to see Chris hone his skills and watch his vision evolve as he develops his collection for his Fall / Winter 2014 presentation at MADE Fashion Week in February. We are thrilled to see Peroni’s partnership with MADE Fashion Week continue to support emerging fashion talent in a truly meaningful way.”
– Ryan Verschoor, US Brand Director of Peroni Nastro Azzurro
Chris Gelinas will receive $20,000 from Peroni to finance the design and production phase of his collection, under the mentorship of Antonio Berardi and Nolan Bellavance. Peroni will also provide an additional $20,000 to use towards the designer’s creative vision in showing his collection at MADE Fashion Week Fall/Winter 2014 next February.
Peroni’s Young Designer Awards is a global program that operates in key style markets around the world, illustrating its commitment to nurturing and championing rising design talent as only a leading Italian style brand would. The 2013 MADE for Peroni Young Designer Award program marks the second year of partnership between the iconic style brand of Peroni and the dynamic platform for ascending talent at MADE.
About Chris Gelinas
Born in Canada, Chris Gelinas spent much of his childhood abroad where he learned to appreciate the aesthetic richness of diverse cultures and environments. Gelinas graduated with a design degree from Parsons School of Design and refined his technical skills at some of the industry’s most acclaimed fashion houses including Marc Jacobs, Proenza Schouler, Balenciaga, and most recently as first assistant to Olivier Theyskens at Theyskens’ Theory. With the launch of his collection, CG, Gelinas further explores the ideas of contrasting pioneering techniques with the classic conventions of luxury and femininity, creating and producing much of his collection in New York.
About Peroni Nastro Azzurro
Peroni Nastro Azzurro – Italy’s No. 1 premium beer – is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand’s history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer’s stylish Italian heritage. For more information, please visit www.peroniitaly.com
About MADE
MADE was born from the successful Fashion Week collaboration that started in 2009. Now in its seventh season, MADE Fashion Week continues to showcase outstanding design talent and harness the energy of the global creative communities. The impressive list of events includes over 40 fashion shows and presentations, events, concerts, plus an unrivaled digital presence at MilkMade.com. MADE is a year-round, dynamic platform which connects emerging talent in fashion, music, art and pop-culture with visionary brand partners. MADE’s vibrant atmosphere encourages creativity, fosters growth and challenges conversation. MADE’s innovators are a powerful voice in the international creative community and leaders in their respective industries.
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212.219.2787