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At least once in your life, you must have experienced buying a product over the internet, from an online store or marketplace. After receiving the goods you ordered, you may have received an email or a message from the online store you made your purchase...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Online review sites can make or break your small business’s online reputation. Creating a positive online reputation for your small business is within your control all you need are a few simple guidelines and formulas. The quickest way to incite a...

If you do not make any effort to generate and act on customer feedback the first you are likely to know of any negativity amongst your customers is when they disappear! Finding out how they feel about your business is vital, even if you’re in a...

Kate Cooper is a social business thought leader and managing director of BLOOM Worldwide, a social media agency powered by insight. As with the arrival of Twitter, many brands and businesses will be left scratching their heads as they try and figure...