Enterprisedojo.com

A few years ago I heard about a startup who raised £75m in seed funding and were planning to take on the high street banks. Metro Bank started opening up stores across London and they were hard to miss! A couple months ago I had the chance to chat...

A marketing plan is part of a company’s business plan. It is composed of a comprehensive roadmap of a business’s marketing and advertising efforts. For a particular timeframe, it describes the company’s activities in achieving particular marketing objectives...

Are you focused more on getting new customers than delighting your current customers? You’re doing it the hard way. Here’s how to get both. Most businesses spend the majority of their money and time acquiring customers and building products. Sadly,...

Customer loyalty is very hard to gain in an era where countless businesses are offering the same products and services to the same audience. Customers have lots of choices, and as soon as they find the “supposedly” next best thing, they take their money...

Research is important. But did you realize it could help your organization avoid one of the most significant pitfalls: self-commoditization? [Side note: For this post, the “self” in self-commoditization refers to the organization as a whole—as a result...