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17 Customer Retention Strategies That Work Every Time
via buildfire

Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...
Analytics CEO makes a passionate case against marketing attribution
via chiefmartec

The following is a guest post by Sergio Maldonado, the founder and CEO of Sweetspot Intelligence. The above cartoon by Tom Fishburne was not part of the original article. I have seen the Emperor walking naked for too long, and I wish I could be that...
Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails
via moz

Posted by Adria.Saracino During my SearchLove San Diego presentation last week, I talked about "Why Your Content Marketing Initiatives are Failing (And How to Fix Them)." I highlighted eight ways content marketing programs can fail or suffer, along...
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos
via mobilecommercedaily

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue...
2014 Temkin Group CX Vendor Excellence Award Winners
via experiencematters.wordpress

Today we announced the results of the 2014 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. Congratulations to this year’s winners: Allegiance Clarabridge...

Engagementlabs.com popular pages

Homepage | engagementlabs.com

Engagement Labs is the only company that combines online social media listening and offline word of mouth social data with predictive analytics to grow your business and marketing efforts.
Travelocity | engagementlabs.com

The Ask With similar imagery to draw from and comparable deals to offer, online travel agencies lack differentiation, and Travelocity.ca was no exception. Our task was to build brand loyalty by making...

Munchkin | engagementlabs.com

The Challenge Munchkin baby products prides itself in developing clever and innovative solutions that make parenting safer, easier, and more fun. To support our “What’s In Your Diaper Bag?” content, M...