2014-06-03

BEIJING, June 4, 2014 /PRNewswire/ -- Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE), operator of the largest online dating platform in China, today announced its unaudited financial results for the first quarter ended March 31, 2014.

First Quarter 2014 Highlights[1]

Net revenues were RMB134.3 million (US$21.6 million), a year-over-year increase of 20.5%.

Operating loss was RMB20.7 million (US$3.3 million), compared with operating income of RMB9.4 million for the corresponding quarter of 2013. Non-GAAP[2] operating loss, was RMB19.0 million (US$3.1 million), compared with non-GAAP operating income of RMB13.5 million for the corresponding quarter of 2013.

Net loss was RMB13.9 million (US$2.2 million), compared with net income of RMB7.9 million for the corresponding quarter of 2013. Non-GAAP net loss was RMB12.3 million (US$2.0 million), compared with non-GAAP net income of RMB12.1 million for the corresponding quarter of 2013.

Average monthly active user accounts[3] were 5.4 million, a 4.1% increase from the corresponding period in 2013 and 9.7% sequentially.

"I am pleased to report a solid start to the year with revenues increasing 20.5% from the same period last year as we continue to execute our online-to-offline strategy," commented Mr. Linguang Wu, Chief Executive Officer of Jiayuan. "We achieved triple-digit revenue growth year over year in our personalized matchmaking business, which now spans 43 locations in 32 cities and accounts for 16.7% of revenues. We expect that, going forward, it will increasingly form a larger and more meaningful portion of our total revenues as we look to increase our market share. Our proprietary online dating platforms, which we have built and honed over the past decade, now draw nearly 5.4 million active users per month, giving us the power to consolidate this growing market of helping singles find love in China."

"We saw healthy growth in active users during the first quarter, increasing 9.7% sequentially and 4.1% from the same period in 2013. In particular, we are excited to see significant user growth from our new brands iZhenxin.com and Qiuai.com. In addition to our dating-focused products, we have been hard at work developing a new range of products that extend Jiayuan's services beyond matchmaking and into building relationships."

Mr. Shang Koo, Chief Financial Officer of Jiayuan added, "Our financial results continued to improve in-line with our expectations. We had solid revenue and user growth while maintaining positive cash flow. We believe that 2014 will be an important year for Jiayuan as we focus on investing in our brand and new products. Selling and marketing expenses grew significantly during the quarter, primarily due to a new TV brand advertising campaign that we launched during the Chinese New Year's holiday. Our investments in various branding initiatives are expected to continue throughout the rest of the year as we look to take advantage of this window of opportunity to advertise our unique products and increase our market share."

First Quarter 2014 Operational Results

The number of average monthly active user accounts[3] was 5,399,646, compared with 5,188,638 for the corresponding period of 2013 and 4,920,553 for the previous quarter.

The number of average monthly paying user accounts[4] was 1,452,377, compared with 1,279,063 for the corresponding period of 2013 and 1,382,873 for the previous quarter.

Average monthly revenue per paying user ("ARPU") for online services was RMB23.9, compared with RMB26.1 for the corresponding period in 2013 and RMB25.3 for the previous quarter.

First Quarter 2014 Financial Results

Jiayuan reported net revenues of RMB134.3 million (US$21.6 million) for the first quarter of 2014, representing a year-over-year increase of 20.5% from RMB111.5 million and a 0.9% sequential increase from RMB133.1 million. The year-over-year increase was primarily due to strong growth in the Company's personalized matchmaking services and online services.

Online services contributed RMB107.1 million (US$17.2 million), or 79.8% of net revenues during the first quarter of 2014, representing a year-over-year increase of 6.9% from RMB100.2 million, and a slight decline from RMB107.7 million in the previous quarter. The year-over-year increase was mainly attributable to an increase of 13.6% in paying user accounts.

Personalized matchmaking services, contributed RMB22.4 million (US$3.6 million), or 16.7% of net revenues during the first quarter of 2014, representing a year-over-year increase of 139.1% from RMB9.4 million, and a quarter-over-quarter increase of 13.9% from RMB19.7 million. The year-over-year and sequential increases were a result of the expanded number of service locations and cities in which the Company offers personalized matchmaking services.

Events and others contributed RMB4.8 million (US$772,000), or 3.5% of net revenues during the first quarter of 2014, representing a year-over-year increase of 145.9% from RMB2.0 million, and a quarter-over-quarter decrease of 16.9% from RMB5.8 million. The year-over-year increase was primarily due to increased sponsorship of the Company's events and advertisements placed on the Company's website. The sequential decrease was primarily as a result of the decline in the number of events held.

Cost of revenues for the first quarter of 2014 was RMB53.2 million (US$8.6 million), representing a year-over-year increase of 40.3% from RMB37.9 million, and a slight increase of 1.8% from RMB52.3 million during the previous quarter. The year-over-year increase was in-line with the growth of the Company's personalized matchmaking services and online services.

Gross profit for the first quarter of 2014 was RMB81.1 million (US$13.0 million), representing a year-over-year increase of 10.2% from RMB73.6 million, and a slight increase from RMB80.8 million for the previous quarter. The year-over-year and sequential increases were in-line with the increases in net revenues.

Selling and marketing expenses were RMB83.0 million (US$13.4 million) for the first quarter of 2014, representing a year-over-year increase of 88.1% from RMB44.1 million, and an 87.4% sequential increase from RMB44.3 million. The increases were primarily due to the launch of a TV brand advertising campaign during the 2014 Chinese New Year.

General and administrative expenses were RMB13.3 million (US$2.1 million) during the first quarter of 2014, representing a year-over-year decrease of 9.9% from RMB14.8 million and a sequential increase of 3.9% from RMB12.8 million. The year-over-year decrease was primarily due to the decline in rental expenses associated with the Company's self-owned office space and a decline in the recognition of employee stock option expenses.

Research and development expenses were RMB5.5 million (US$881,000) during the first quarter of 2014, representing a year-over-year increase of 3.1% from RMB5.3 million, and a quarter-over-quarter decrease of 7.7% from RMB5.9 million. The year-over-year increase resulted from an expansion of the R&D team in order to improve existing products providing a better user experience and develop new products as a part of the Company's segmentation strategy. The sequential decrease was primarily due to the decline in the provision of year-end bonuses and recognition of employee stock option expenses.

Operating loss during the first quarter of 2014 was RMB20.7 million (US$3.3 million), compared with operating income of RMB9.4 million for the corresponding quarter of 2013, and operating income of RMB17.8 million in the previous quarter. The operating loss was due to the increase in operating expenses associated with the advertising campaign the Company launched during the 2014 Chinese New Year holiday. Excluding share-based compensation expenses, non-GAAP operating loss for the first quarter of 2014 was RMB19.0 million (US$3.1 million), compared with non-GAAP operating income of RMB13.5 million for the corresponding quarter of 2013, and non-GAAP operating income of RMB18.0 million for the previous quarter.

Foreign currency exchange net loss for the first quarter of 2014 was RMB1.3 million (US$205,000), compared with a foreign currency exchange net gain of RMB135,000 for the corresponding quarter of 2013 and a foreign currency exchange net gain of RMB616,000 for the previous quarter. The foreign currency exchange net loss for the first quarter of 2014 was mainly attributable to depreciation of the Chinese Yuan against the U.S. dollar during the period. Part of the proceeds from Jiayuan's IPO were converted into RMB and are held by its overseas entities whose functional currency is the U.S. dollar.

Net loss for the first quarter of 2014 was RMB13.9 million (US$2.2 million), compared with net income of RMB7.9 million for the corresponding quarter of 2013, and net income of RMB25.0 million for the previous quarter. Excluding share-based compensation expenses, non-GAAP net loss for the first quarter of 2014 was RMB12.3 million (US$2.0 million), compared with non-GAAP net income of RMB12.1 million for the corresponding quarter of 2013, and non-GAAP net income of RMB25.2 million for the previous quarter.

Basic and diluted net loss per ADS[5] for the first quarter of 2014 were RMB0.47 (US$0.08) and RMB0.47 (US$0.08), respectively, compared with basic and diluted net income per ADS of RMB0.27 and RMB0.26 for the corresponding quarter of 2013, and basic and diluted net income per ADS of RMB0.83 and RMB0.82, respectively, for the previous quarter.

Excluding share-based compensation expenses, non-GAAP basic and diluted net loss per ADS for the first quarter of 2014 were RMB0.41 (US$0.07) and RMB0.41 (US$0.07), respectively, compared with non-GAAP basic and diluted net income per ADS of RMB0.41 and RMB0.40 for the corresponding quarter of 2013 and non-GAAP basic and diluted net income per ADS of RMB0.84 and RMB0.83, respectively, for the previous quarter.

As of March 31, 2014, Jiayuan had cash and cash equivalents and short-term deposits of RMB578.0 million (US$93.0 million). Cash flows from operating activities for the first quarter of 2014 were RMB 1.4 million (US$218,000).

The weighted average number of ADSs outstanding used in calculating diluted net loss per ADS and non-GAAP diluted net loss per ADS in the first quarter of 2014 was 29.8 million. As of March 31, 2014, the Company had 33.3 million ADSs outstanding, including 504,000 ADSs issued to the depository for future exercise of options.

Second Quarter 2014 Outlook

Jiayuan currently expects to generate net revenues in the range of RMB145 million to RMB147 million for the second quarter of 2014. This forecast reflects Jiayuan's current and preliminary view, which is subject to change.

[1] This announcement contains translations of certain Renminbi ("RMB") amounts into U.S. dollar ("US$") amounts at specified rates solely for the convenience of readers. Unless otherwise noted, all translations from RMB amounts into US$ amounts as of and for the quarter ended March 31, 2014, were made at an exchange rate of RMB6.2164 to US$1.00, representing the rate as certified by the H.10 weekly statistical release of the Federal Reserve Board on March 31, 2014. Jiayuan's functional currency is U.S. dollar and reporting currency is RMB.

[2] Explanation of Jiayuan's non-GAAP financial measures and related reconciliations to GAAP financial measures are included in the accompanying "Non-GAAP Financial Measures'' and "Reconciliations to Unaudited Condensed Consolidated Statements of Comprehensive Income".

[3] Active user accounts are registered user accounts through which registered users have logged in to the Jiayuan platforms at least once within a calendar month, in the case of user accounts registered in prior months, or on at least two separate days within a calendar month, including the day of completion of the registration process, in the case of user accounts newly registered in the calendar month. In the first quarter of 2014, average monthly active user accounts include active user accounts with Jiayuan.com, izhenxin.com, juedui100.com and qiuai.com.

[4] In the first quarter of 2014, average monthly paying user accounts include paying user accounts with Jiayuan.com, izhenxin.com, juedui100.com and qiuai.com.

[5] Basic and diluted net loss per ADS are calculated based on net loss attributable to ordinary shareholders and the corresponding basic and diluted number of ADSs, assuming that, during each period presented, every two ADSs represent three ordinary shares of Jiayuan.

Conference Call Information

Jiayuan's management will host a conference call to discuss its results and outlook today, June 3, 2014, at 8:00 p.m. U.S. Eastern Time (8:00 a.m. June 4, 2014 Beijing/Hong Kong Time).

Dial-in details for the earnings conference call are as follows:

United States: +1-845-6750-438

United States (Toll-free): +1-855-5008-701

Hong Kong: +852-3051-2745

China: 400-1200-654

International/All other regions: +65-6723-9385

Passcode: 47162108

A replay of the conference call may be accessed by phone at the following number until June 11, 2014:

International: +61-2-9003-4211
Passcode: 47162108

A live and archived webcast of the conference call will be available at ir.jiayuan.com.

About Jiayuan

Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user-focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. As a pioneer in China's online dating market, Jiayuan ranks first in terms of number of unique visitors, average time spent per user and average page views per user among all online dating websites in China in 2013, according to iResearch. Jiayuan recorded an average of 5.4 million monthly active user accounts in the first quarter of 2014. Every two of Jiayuan's American Depositary Shares represent three ordinary shares.

For more information, please visit http://ir.jiayuan.com.

Forward-Looking Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Jiayuan may also make written or verbal forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in verbal statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users; competition in the Chinese online dating markets; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of any litigation or arbitration; the expected growth of the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and online dating websites and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in our documents filed with the U.S. Securities and Exchange Commission. Jiayuan does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of the press release, and Jiayuan undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

We disclose non-GAAP financial measures of operating income, net income and net income per ADS, each of which is adjusted to exclude share-based compensation expense. We review non-GAAP financial measures to obtain an additional understanding of our operating performance. We also believe it is useful supplemental information for investors and analysts to assess our operating performance without the effect of non-cash share-based compensation expense, which have been and will continue to be significant recurring expenses in our business. For a reconciliation of each of these non-GAAP financial measures to the most directly comparable GAAP financial measures, please see "Reconciliation To Unaudited Condensed Consolidated Statement of Comprehensive Income" included in this press release.

However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that it does not include all items that impact our non-GAAP financial measures during the period. In addition, because non-GAAP financial measures are not calculated in the same manner by all companies, it may not be comparable to other similar titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measures in isolation from or as an alternative to GAAP financial measures. Management compensates for this limitation by providing specific information regarding the GAAP amount excluded from the non-GAAP measure.

For investor and media inquiries, please contact:

China

Ms. Shirley Zhang

Jiayuan.com International Ltd.

+86 (10) 6442-2321

ir@jiayuan.com

Mr. Christian Arnell

Christensen Investor Relations Group

+86-10-5900-1548

carnell@christensenir.com

US

Ms. Linda Bergkamp

Christensen Investor Relations Group

+1-480-614-3004
Email: lbergkamp@ChristensenIR.com

JIAYUAN.COM INTERNATIONAL LTD.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(IN THOUSANDS)

March 31,

December 31,

March 31,

2013

2013

2014

2014

RMB

RMB

RMB

US$

ASSETS

Current assets:

Cash and cash equivalents

397,195

232,613

345,952

55,652

Short-term deposits

145,594

336,299

232,000

37,321

Term deposits

10,000

-

-

-

Available-for-sale securities

5,088

5,233

5,301

853

Accounts receivable, net

26,420

33,987

37,778

6,077

Deferred tax assets

3,618

3,628

8,122

1,307

Prepaid expenses and other current
assets

20,521

23,695

36,768

5,915

Total current assets

608,436

635,455

665,921

107,125

Non-current assets:

Property and equipment, net

99,109

99,484

96,304

15,492

Intangible assets, net

4,447

4,275

4,109

661

Goodwill

789

789

789

127

Total assets

712,781

740,003

767,123

123,405

LIABILITIES

Current liabilities:

Deferred revenue, current portion

111,430

125,391

147,109

23,665

Accounts payable

164

5,864

9,267

1,491

Accrued expenses and other current
liabilities

29, 216

39,615

41,977

6,753

Income tax payable

16,529

22,226

23,678

3,809

Dividend Payable

-

-

44,400

7,142

Total current liabilities

157,339

193,096

266,431

42,860

Non-current liabilities:

Deferred revenue, non-current portion

1,394

369

158

25

Accrued expenses and other current
liabilities, non-current portion

-

2,730

4,680

753

Deferred tax liabilities

763

4,590

3,801

611

Total liabilities

159,496

200,785

275,070

44,249

SHAREHOLDERS' EQUITY

Ordinary shares

343

349

352

57

Additional paid-in capital

540,741

506,458

471,097

75,783

Less: Treasury shares

(63,776)

(91,100)

(91,100)

(14,655)

Statutory reserves

9,502

9,974

9,974

1,604

Retained earnings

71,119

126,367

112,450

18,091

Accumulated other comprehensive loss

(4,644)

(12,830)

(10,720)

(1,724)

Total shareholders' equity

553,285

539,218

492,053

79,156

Total liabilities and shareholders' equity

712,781

740,003

767,123

123,405

JIAYUAN.COM INTERNATIONAL LTD.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

Three months ended,

March 31, 2013

Dec 31, 2013

March 31, 2014

RMB

RMB

RMB

US$

Net revenues

111,509

133,098

134,322

21,608

Cost of revenues

(37,939)

(52,304)

(53,224)

(8,562)

Gross profit

73,570

80,794

81,098

13,046

Operating expenses:

Selling and marketing expenses

(44,120)

(44,287)

(82,997)

(13,351)

General and administrative
expenses

(14,777)

(12,806)

(13,308)

(2,141)

Research and development
expenses

(5,314)

(5,934)

(5,479)

(881)

Total operating expenses

(64,211)

(63,027)

(101,784)

(16,373)

Operating income/(loss)

9,359

17,767

(20,686)

(3,327)

Interest income, net

2,260

3,907

4,371

703

Foreign currency exchange
gain/(loss), net

135

616

(1,275)

(205)

Other (expenses)/ income, net

(322)

4,037

(86)

(14)

Income/(loss) before income tax

11,432

26,327

(17,676)

(2,843)

Income tax (expenses)/benefit

(3,496)

(1,305)

3,759

605

Net income/(loss)

7,936

25,022

(13,917)

(2,238)

Net income/(loss) per ADS - Basic

0.27

0.83

(0.47)

(0.08)

Net income/(loss) per ADS - Diluted

0.26

0.82

(0.47)

(0.08)

ADSs used in computing basic net
income per ADS

29,887,038

29,993,579

29,786,294

29,786,294

ADSs used in computing diluted
net income per ADS

30,599,249

30,538,260

29,786,294

29,786,294

JIAYUAN.COM INTERNATIONAL LTD.

RECONCILIATIONS TO UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(IN RMB THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

Three Months Ended March 31, 2013

Three Months Ended December 31, 2013

Three Months Ended March 31, 2014

GAAP

Non-GAAP Adjustments(a)

Non-GAAP

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