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Email marketing has alternately been mourned as a dying tactic and heralded as marketing’s once and future king. Epic theories and prediction aside, creating emails that satisfy an audience AND deliver on business goals remains one of the thorniest...

Posted by Mackenzie Fogelson Every day, things are changing in SEO. If you’re not already working on adapting, today’s the day. It’s time. It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around...

By Matt Foulger Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the...

Email makes the world go around, right? No matter how many times you read about “the death of email”, it remains paramount in the online world. In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from...

New post from The eCommerceFuel Blog: I didn’t realize exactly how crucial email was to the operation of my business until I found my email list, assembled painstakingly over several years, and held hostage by a blacklist. I learned my lesson earlier...