by Dina Santorelli, @DinaSantorelli
To promote Baby Grand, my debut novel, I’ve done all
kinds of appearances. Bookstores. Libraries. Assisted living communities.
(Street corners.)
But probably my absolute favorite thing to do is attend book
club meetings. Sitting in a casual circle, talking about the book that I wrote
and everyone read, eating, drinking and, most importantly, seeing up close how
readers have responded to my book, how they’ve taken ownership of the
characters and defend them, fight for them, question them, hate them, love
them. It’s pretty cool. But in addition to being a great way to spend an
evening, book clubs offer tremendous marketing opportunities. Here are 10 ways
authors can make the most of their book club appearances.
1. Put together discussion questions. Whether
the book club has a facilitator or asks you to serve as facilitator for
the evening, bring handouts for all the members that include discussion
questions and distribute them before the meeting gets started. This will
eliminate any worries of “what will we talk about?” and also gives members
a heads-up on what kinds of things you have in mind to discuss, which
gives them a chance to think about their comments (some people get stage
fright).
2. Distribute contact info. I like to maintain
relationships with book club members long after the meeting, so I give out
my contact information (email, Twitter, Facebook, etc.). I
usually include this on the handout I’ve distributed, but you can also use
business cards or bookmarks, if you prefer.
3. Post/pass around a mailing list sign-up sheet. As an
author, you may (should) already have a mailing list—an opt-in list of
folks who have agreed to let you send them your news. Book clubs are a
great place to grow your mailing list, because they offer readers who not
only are familiar with your books, but like them enough to have you appear
at their discussions. You can put your mailing list sheet—mine is usually
attached to a clipboard, looks more official that way—in an accessible
place, perhaps near the room entrance, and ask people to sign up if
they’re interested in receiving more info about you. However, I find the
better way to go is to pass the clipboard around the room while we’re all
sitting in a circle—many times readers are interested in signing up, but
once the discussion gets going they often forget about the list, so
getting the mailing list out of the way or while the discussion is getting
started is more advantageous.
4. Bring a camera. Local newspapers are always looking
for news, and sending a photo of a local book club appearance is not only
exciting for the book club members, but it can help spread the word about
your book. I usually gather the members around for a group shot sometime
after our discussion and before dessert, so that we don’t have cookie
crumbs on our lips or lapels.
5. Bring copies of your book—and at least one Sharpie. While
dessert is under way, I usually pull out a Sharpie and begin an autograph
session. Many of the book club members will already have purchased my book
in order to participate in the discussion, but I find that sometimes
members want copies for friends, family members or colleagues. Or, if
they’ve bought the eBook, they might want an autographed hard copy as
well. Work closely with your book club contact to gauge how many books you
should bring. I usually bring 15 to 20 copies. Also, one Sharpie should
do, but it couldn’t hurt to have a back-up in case that one runs out of
ink.
6. Sell your book at a group discount. I offer Baby Grand at a book club discount for groups
of 10 or more. I find that, in addition to helping to sell books at the
actual book club events, a discount helps to entice book clubs to take on
your book as a reading selection in the first place — because book club members
are buying books all the time, they appreciate the opportunity to save a
few bucks where possible.
7. Suggest a theme for the meeting based on your book. Lots of
book clubs like to have theme-based discussions and often ask members to
bring food or desserts that cater to that particular theme. For example,
in keeping with the “mob” storyline of Baby Grand, one club
had a theme of “Everything Italian,” and the book club organizer asked
members to bring wine, food and beverages that fit the bill. So there was
pizza, mozzarella and tomatoes drizzled with balsamic vinegar, Italian
chocolates and pastries, cannoli, espresso. It was so fun. And delicious.
And it got everyone in the mood for the book discussion. Reach out to the
organizer of the book club you’re planning to attend to see if they’re up
for some fiction-inspired fare.
8. Give ’em the inside scoop. Make your author appearance
special for the folks who are there, and let them in on some proprietary
info about your book. Give them the lowdown on how your book came to be,
some behind-the-scenes information or a preview of the book’s sequel.
Reveal what celebrity your villain was based on (mine was inspired by
Robert De Niro) or why you chose the book’s setting. Think of the stuff
you would like to know if you were meeting an author, and then go ahead
and spill your guts.
9. Publicize the events on social media. I often
post photos I’ve taken, an insightful comment a reader made, or a themed
food served at the meeting on my Facebook page, or my blog. I also
spotlight a book club of the month in my monthly newsletter.
10. Have fun. This is probably the most important
tip. Be yourself. Let your hair down. Have a cannolo. Guffaw, if you dare.
For many of us, this is the reason we became writers: To have the
opportunity to share stories with readers. What’s more, after a night of
laughter and silliness and debating which one of us will be running away
with one of the main characters, I’m often approached to appear at another
book club (many readers are in more than one). If readers are having a
good time, then they’re apt to tell their reader-friends that they did.
And the best part? You get to do it all over again.
Dina’s bio:
Voted one of the
Best Long Island Authors for 2013 (Long Island
Press), Dina Santorelli has been a freelance writer for over 15 years
and has written for Newsday, First for Women and
CNNMoney.com, among
other publications.
Her debut novel, Baby Grand,
is a Top Rated Mystery & Thriller on Amazon Kindle. Among her nonfiction
work, Dina served as the “with” writer for the well-received Good Girls Don't Get Fat and most recently
contributed to Bully, the companion book
to the acclaimed documentary. Dina is also the Executive Editor of Salute and Family
magazines for which she has interviewed many celebrities, including James
Gandolfini, Tim McGraw, Angela Bassett, Mario Lopez, Gary Sinise and Kevin
Bacon. Dina blogs about the writing life at http://makingbabygrand.com.
and will teach a publishing course this summer for Hofstra University’s
Continuing Education department. For more information about Dina, visit her
website at http://dinasantorelli.com.
Social media:
Blog: http://makingbabygrand.com
Twitter: http://twitter.com/DinaSantorelli
Facebook: http://www.facebook.com/dinasantorelliwriter
LinkedIn: http://www.linkedin.com/in/dinasantorelli
Goodreads: http://www.goodreads.com/dinasantorelli
BABY GRAND summary:
In Albany, New York,
the governor’s infant daughter disappears without a trace from her crib at the
Executive Mansion. Hours later, newly divorced and down-and-out writer Jamie
Carter is abducted from the streets of Manhattan. Jamie is whisked upstate, where
she is forced by her captor, Don Bailino, a handsome, charismatic ex-war
hero/successful businessman, to care for the kidnapped child in a plot to delay
the execution of mobster Gino Cataldi – the sixth man to be put to death in six
years by hardliner Governor Phillip Grand. What prevails is a modern-day
thriller about family ties, loyalty, murder, betrayal, and love that’s told in
deftly interweaving narratives that follow the police investigation of the
missing Baby Grand, the bad guys who took her, and the woman who found the
strength to protect her.