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“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

The world of Search Marketing moves fast. There’s always a new update, new strategy or new tip to getting you those extra clicks. And with so many people crowding the space it can be tough to know who to listen to. We’ve scoured the internet to track...

 With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. A month ago, Google teased another search for AdWords. The organization has said it will be dealing with overhauling...

In its former life, our illustrious blog always predominately focused on the specifics and search marketing. Since broadening our focus to the world of digital marketing, contributors and editors have been paving the way for greater insight across the...

The “Battle of the Match Types” session at SMX East brought with it interesting perspectives from each panelist, as well as an active question-and-answer session that pushed each panelist to approach topics not included in their presentations. Here’s...