Here’s a daily summation of what happened in online selling today, as reported on Marketing Land and other places opposite a web.
From Marketing Land:
Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air
Google+ rolled out a new interactive underline for Hangouts on Air today, giving producers a ability to uncover viewers links to websites, videos, sell and other calm being discussed during live events. The Showcase app displays links with rich-media cards on a right-hand side of a Hangout’s video actor during a broadcast. If viewers click, […]
Report: Progressive Insurance Top Mobile Advertiser Of Q2
Mobile analytics provider Adomic expelled a Q2 mobile promotion report. It covers a operation of metrics and issues; among them, tip mobile advertisers, many used ad formats and a comparison of programmatic media shopping online vs. in mobile. The tip mobile advertiser in a US in Q2 was Progressive Insurance. Microsoft came in during series […]
Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers
To no one’s surprise, Facebook again dejected Wall Street expectations during a quarterly financial call yesterday, stating income of $2.9 billion during a entertain a finished in June. The good infancy — 92% — of that income sum came from Facebook’s promotion juggernaut, an boost of 67% over a same entertain in 2013. In brief […]
Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories
Today is Throwback Thursday, a day when all of us unearth some gem from a past and share it with a friends opposite amicable media. Today is also a day when Expedia is rising a #ThrowMeBack imitation competition on Instagram and Twitter. Starting currently and using by September, people can post an picture to Twitter […]
The Weird Al Yankovic Social Media Case Study
Weird Al Owns Social Media Content creators, amicable media strategists and PR professionals should tumble to a feet of Weird Al and path adult his artistic genius. What Yankovic pulled off this past week in a universe of calm edition was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was expelled on Jul 15th, 2014. […]
SMX East Super Early Bird Rates Expire Friday – Last Chance to Register Save $300!
Time is using out! SMX East Super Early Bird rates – a lowest offering – finish end of day Friday, Jul 25th. Register now for an All Access pass. Here’s what we get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will assistance we build site traffic, grow sales, boost your ROI and acquire […]
LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”
Today, LinkedIn launched a “dark” chronicle of a Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don’t get published to a company’s LinkedIn page, so advertisers can customize and exam ad messaging and creatives to targeted audiences. LinkedIn isn’t a initial amicable network to capacitate contrast by posts that aren’t published […]
Does Mobile Advertising Work?
We’ve all listened for several years that a efficacy of promotion — print, television, radio and even digital — is pang from a law of abating returns. While there is some law to that phenomenon, promotion in all forms is distant from dead. In fact, given 1926 (with a difference of a drop during World War […]
Turtle Wax Mines Social Media Gold With #Reflectie Contest
There aren’t many consumer products that enthuse some-more devotion than cars. We adore them, cosset them, gloss them and uncover them off to a friends. There’s a reason a 1975 lyrics by Queen’s drummer Roger Taylor — “I’m in adore with my car, gotta feel for my automobile” — tongue in impertinence yet they were, […]
2 Questions That Will Make You A Statistically Significant Marketer
Yay, statistics! If we run any apportionment of an online selling program, we improved still be reading. Marketers who don’t welcome a porcupine of statistics over a subsequent integrate of years run a risk of apropos insignificant. If you’re still reading, I’m about to put your career or business on a quick lane to statistical […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News Information:
Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!
SMX East Super Early Bird Rates Expire Friday – Last Chance to Register Save $300!
It’s Time For Marketers To Attend To The Branding Benefits Of Search
Yelp Trends Tool Reveals Ten Years Of Local Reviews Data
Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews Travel Times
Paid Search Portfolios: The Good, The Bad The Ugly
Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage
Foursquare Sneak Previews New “Personalized Local Search” Moves All Check-Ins To Swarm
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Exchange Now Accepting ALL Publishers, blog.bevomedia.com
Blogs Blogging
Reddit Live Is Official, Lets Anyone Create their Own Live Blog, thenextweb.com
How we Write 8 Blog Posts a Week While Running 2 Companies, www.searchenginejournal.com
Business Issues
Getty Images appoints Susan Smith Ellis as Chief Marketing Officer, press.gettyimages.com
Content Marketing
8 Social Media Tools to Get Your Content Buzzing Across Networks, www.komarketingassociates.com
Content Marketing With Ebooks: Leads From Freebies, angelabooth.com
Educate and Entertain With Real-Time Content, www.adviceinteractivegroup.com
Play Ball: How Your Content Marketing Plan Should Load a Bases, contentmarketinginstitute.com
What PR Experts Want Content Marketers To Know, www.goinflow.com
Conversion Optimization
How Predictive Analytics Is Changing eCommerce Conversion Rate Optimization, conversionxl.com
Copywriting, Design Usability
10 Insights on How to Attract More Traffic with Distinctive Writing, www.jeffbullas.com
Copywriting for a New America, www.agencypost.com
Display Contextual Advertising
20 Ways to Enhance your Display Advertising Campaigns, www.koozai.com
With Display In Decline, Marketers Are Searching Elsewhere, www.adexchanger.com
Domaining
Google induction “MusicKey” domain names for song subscription business?, domainnamewire.com
Of The 9,025 .Voting Domains Registered Over 97% Registered To Co. With Ties To The Registry?, www.thedomains.com
This Weeks New gTLD 1st Day Totals: .Voting 9,025; .Kaufen 4,325; Consulting 3,852; Media 3,438, www.thedomains.com
E-Commerce
E-retailers urge pivotal metrics in Q2, www.internetretailer.com
Ecommerce Optimization: 6 Reasons Why Amazon Rocks, blog.crazyegg.com
Email Marketing
Building an Email List, affiliatetip.com
Mastering a Email Marketing Campaign, blog.optyn.com
Writing a Perfect Customer Service Email [INFOGRAPHIC], blog.getresponse.com
General Internet Marketing
Know Understand Professional Digital Marketing Jargon, www.searchenginepeople.com
Internet Marketing Industry
IgnitionOne Introduces a Major Analytics Enhancement to a Digital Marketing Suite, www.ignitionone.com
Mobile/Local Marketing
Crosswise Is The New Cross-Screen Kid On The Block, Ad Exchanger
Despite Time Spent, Mobile Sites Grab More Moola than Apps, www.emarketer.com
Local Businesses Will See Reduced Check-ins As Foursquare’s App Drops Checking In Feature, www.thesempost.com
National Advertisers Increase Local Ad Spending, www.dexmedia.com
Vindico’s Mobile SDK Is Widely Released to Enhance Cross-Screen Campaigns, finance.yahoo.com
When to use pull notifications contra SMS messaging, www.mobilecommercedaily.com
Social Media
5 Ways to Find Leads and Customers on Twitter, www.socialmediaexaminer.com
8 Tweets That Generate Engagement [INFOGRAPHIC], www.mediabistro.com
American Users Spend An Average Of 40 Minutes Per Day On Facebook, techcrunch.com
Facebook Video Posts on SocialFlow!, www.socialflow.com
How to Get Started With Social Media Marketing, www.socialmediaexaminer.com
How to navigate a Facebook ad debate maze, www.insidefacebook.com
Instagram and Twitter May Pair Better Than We Thought, simplymeasured.com
Interesting contribution about brands that winning large on Twitter [Infographic], www.promodo.com
Managing a Growing Social Media Team Using Analytics and Data, simplymeasured.com
Retweeters: Why They’re Important To Your Twitter Marketing Efforts, www.socialbro.com
Social Media Marketing for Lead Generation, www.ducttapemarketing.com
This Is Why Nobody Sees Your Tweets, lkrsocialmedia.com
This summer’s box bureau hit? Twitter, Official Twitter Blog
Top a Charts! 5 Insights for How to Do Social PR, www.vocus.com
What’s a Difference Between Pinterest and Instagram? And 9 More Instagram FAQs, blogs.constantcontact.com
When an ad is not an ad on Facebook, digiday.com
Why LinkedIn Could Be The De Facto B2B Data Platform, www.adexchanger.com
Video
AOL Video Doubles NewFronts Haul, Names New Head of Sales, adage.com
Applebee’s consistent, interactive video knowledge opposite screens drives sales lift, www.mobilecommercedaily.com
How to Optimize YouTube Tags and Descriptions, www.reelseo.com
Instagram Video: The Lovechild of YouTube, Vine, and Lil Jon, contently.com
Video Marketing Tactics for a B2B Marketer, blog.visual.ly
YouTube Nonprofit Program and How to Get Started, www.copypress.com
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About The Author: Amy Gesenhues is Third Door Media’s General Assignment Correspondent, and reports on a latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a series of daily newspapers from New York to Texas. With some-more than 10 years of selling government experience, she has contributed to a accumulation of normal and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read some-more of Amy’s articles. See some-more articles by Amy Gesenhues
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