## Description
**POSITION SUMMARY:**
This position will plan and execute MAC’s Global CRM programs for both consumers and professionals to ensure all disciplines support a multi-channel strategy, reinforce the MAC brand DNA and contribute to MAC''s growth. The position will design and execute customer lifecycle marketing programs and provide brand-wide insight for marketing decisions that increase sales, market share and profitability.
**KEY RESPONSIBILITIES:**
* Provide consumer insight / analytical support by leveraging global customer database to understand multi-channel purchase behavior for both consumer and professional customer segments; evaluating marketing programs to identify opportunities and contact strategies that drive sales and loyalty – including customer cultivation, retention and migration, repeat purchase analysis, and reactivation opportunities
* Support the consumer loyalty program for MAC that focuses on deepening the relationship with the brand, encouraging sustained engagement and contributing to long-term brand loyalty
* Assist with customer database management including relationship with service bureau, reporting and analytics, database maintenance and system enhancements, third party data flow processes, and quality control
* Contribute to database growth / health, consumer and professional acquisition initiatives by partnering with and educating Store Managers and Trainers on the importance of capturing customer and transactional data
* Partner with cross-functional teams including creative, new media, product marketing, store operations, travel retail, artist relations, training and legal to develop marketing programs that are targeted towards building profitable customer relationships
* Coordinate integrated activities between CRM, Online, New Media, Artist Relations and Retail Events to maximize results in the customer selection process; ensure that launches are supported with the most effective and efficient contact strategy
* Apply analytical problem solving techniques to develop critical and actionable insights based on market trends and conditions; Develop and present logical, concise findings and recommendations to various stakeholders within and outside of marketing.
* Compile global CRM analysis by market and synthesize analytical findings to refine and direct global strategies
* Responsible for extending CRM programs to global markets; provide education and guidance to ensure development, execution, and measurement of programs are consistent with brand strategy
* Collaborate with MAC Online and New Media to guide global integrated multi-channel email strategy, segmentation, and testing
* Assist in developing marketing programs and strategies for key retailers based on global brand/corporate direction
* Responsible for coordinating all aspects of North America direct mail and customer life cycle campaigns, including customer list selection using RFM and statistical modeling, merge/purge, lettershop processes, preparing post-mailing analysis and assist with presenting findings to Senior Management
* Develop and manage annual North America CRM budget and MAC Pro Membership Program budget
* Manage infrastructure development and program development to support MAC Pro Membership program
## Qualifications
**POSITION REQUIREMENTS:**
* Position requires 5+ years of direct marketing/ CRM experience. Direct experience managing a loyalty program preferred
* College/University graduate required. MBA preferred
* Should be well-grounded in direct marketing metrics (RFM), segmentation, multi-channel marketing, utilizing consumer research and response analysis as well as higher level analytics.
* Ability to work independently in a fast-paced environment with strong creative focus
* Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships with cross-functional MAC teams and corporate CRM
* Strong attention to detail, analytical thinking, business acumen, and problem solving ability required
* Ability to synthesize complex content into simple business practices, draw conclusions, make recommendations, and lead implementation of changes cross-functionally
* Exceptional communications skills (oral and written) and comfortable with designing and delivering presentations
* Demonstrates ownership of programs; embracing both big picture objectives and follow-thru on details
* Must have ability to think strategically and to conceptualize and implement new ideas
* Retail industry and international experience preferred but not required
* Should demonstrate a passion for the make-up business
**EEO**
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
*Organization:* M·A·C
*Primary Location:* Americas-United States-New York-New York
*Schedule:* Full-time
*Shift:* 1st (Day) Shift
*Job Type:* Standard
*Req ID:* 141186