## Brand
**POSITION SUMMARY:**
This role supports the Staff VP, Corporate CRM in developing a best-in-class CRM function for the Estée Lauder Companies (ELC). The position plays a key role in implementing new CRM capabilities across our portfolio of Brands and Regions to drive the evolution towards an integrated consumer-centric and data-driven marketing model. The Director, Corporate CRM will elevate the analytical capabilities of the function, guide and track all CRM technology investments, share CRM insights/best practices globally and lead the development of a comprehensive, integrated CRM education program.
**KEY RESPONSIBILITIES:**
**Evolve Consumer KPIs, Reporting and Analytical Capabilities**Advance the use of analytics, measurements and tracking tools for the function and marketing organization
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* ** Use advanced database analytics to track consumer behavior and engagement and develop segmented communication strategies to maximize annual spend, retention and loyalty
* Develop new analytic methodologies and tools to enhance speed-to-market and decision making
* Define measurement, analysis and reporting frameworks for key corporate initiatives
* Drive the integration of consumer analytics into measuring and informing more effective and efficient marketing spend (A&P; Optimization, ROI Modeling)
* Partner with Consumer Insights to ensure the right consumer metrics and measurements are designed and utilized to influence insights into action
* Collaborate with the Online/Digital teams to guide multi-channel strategies, segmentation and testing
* Effectively utilize agencies to scope, execute and deploy advanced analytical methodologies
* Innovate and launch new consumer engagement initiatives that leverage consumer analytics
**Collaborate closely with IT to validate and direct all corporate-wide CRM technology investments**Partner with IT to provide oversight and discipline over all CRM and related technology investments
* Develop and maintain strong relationships with key business stakeholders (GIS, Regions, Corporate)
* Track the Global CRM IT budget and evaluate necessary investments and forecasted returns for new initiatives; design business cases for approval by Senior Management
* Collaborate with the Amazing Retail Group and GIS to identify (database-driven) technology opportunities to more effectively engage with consumers
* Identify and address critical data/people/tools/processes gaps
* Partner with IT in the successful implementation of large-scale CRM infrastructure enhancements
**Synthesize and share CRM data, learnings and best practices globally**Consolidate KPIs, campaign results and case studies to enable global knowledge sharing of CRM efforts
* Develop and maintain an automated template for sharing CRM metrics and campaign results for appropriate deployment to various stakeholders across ELC
* Implement, apply and champion best practices regarding the measurement of A&P; Optimization, especially as it relates to marketing effectiveness and multi-channel campaign optimization
* Enable Brand/Regional CRM leads by sharing results and best practices across the Global CRM team
* Collaborate with Global Management Strategies team to develop comprehensive CRM education modules and seminars to elevate the education of all relevant levels of management
* Foster understanding of CRM strategies across all levels of the business via regular communication, including CRM Leadership Conferences, Community Calls and Seminars
* Maintain focus on CRM at the corporate level by driving awareness of CRM big wins and trends
## Primary Location
**Qualifications**
* Organizational leadership (collaborative management style)
* Resourcefulness (able to optimize budget and people resources)
* Intellectual horsepower (highly analytical & strategic)
* Strong relationship management/interpersonal skills (high EQ; ability to work in a matrix organization)
* Influencing skills (proven ability to persuade others towards an idea or goal)
* Complex problem-solving (creates options, then converges)
* Innovative and creative thinking (brings fresh thinking)
**Technical Skills**
* Advanced skills in Microsoft PowerPoint, Excel (Pivot Tables, VLookup, etc.) and/or Access
* Highly experienced in performing advanced analytics, segmentation and data mining using SQL, SAS, SPSS or similar packages
* Previous experience implementing large-scale CRM systems or programs a plus
**Experience / Education**
* 8+ years of experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective multi-channel communications
* College Degree required; MBA desired
* Experienced in CRM technology management, with an understanding of marketing and operational databases, segmentation and statistical modeling
* Passion for data-driven marketing and business intelligence across all B-to-C channels; proven success in utilizing analytics to provide strategic recommendations and drive concrete action
* Experienced in successfully managing agencies and consultant resources with demonstrated understanding of and proven implementation of analytics best practices
* Understanding of the interplay between online/social and traditional channels
* Experience with global markets a plus
* Global travel required (10%-15%)
**EEO**
We are an equal opportunity employer.
*Brand:* Estée Lauder Companies Corporate Departments
*Primary Location:* Americas-United States-New York
*Schedule:* Full-time
*Shift:* 1st (Day) Shift
*Travel:* Yes, 5 % of the Time
*Job Type:* Standard
*Req ID:* 131626