Title: Marketing Administrator - ADF/AVEDA/SMASHBOX
Location: Americas-United States-Florida
Job Number: 131204
TITLE: MARKETING ADMINISTRATOR
BRANDS: ADF,AVEDA ,SMASHBOX
REPORTS TO: MARKETING MANAGER
WORK LOCATION: MIAMI, FL
POSITION SUMMARY:
To maximize impact of Marketing Calendars on counters, through perfect anticipation of the needs in forecast, merchandising and promotions support per door, and close control until the in-store execution, supporting the Marketing Manager in ensuring the smooth and efficient operations for the Marketing Department.
KEY RESPONSIBILITIES:
* Handles for RD:
· Organizes vacation schedules/logs for the department.
· Updates RD – Traveling Log – with latest information from all departments.
· Handles Special Projects assigned by RD.
* Forecast:
· Responsible for filtering the forecast emails, for saleable products and collateral from NY, analyze the sell-in (when collateral products) and make the forecast recommendation and coordinate with the visual merchandiser and to the field team by brand by region.
· Work with the Marketing Manager for final forecast approvals.
· Ensure that Forecast Manager in NY receives the forecast information to input in the system or input into IMW within the deadline established byNew York.
· Keeps forecast recap database by brand by region, updated weekly
· Analyses sell-in by client for Aveda and Smashbox to provide forecast by retailer, taking into consideration department trends and market tendencies in China and Japan
* Marketing:
* Researches, analyses and presents (in Powerpoint) latest trends in high-end haircare and male skincare, especially in China, Japan, UK and US
* Researches, analyses and presents (in Powerpoint) activity of competition haircare and male skincare brands in TR and Local Markets in China, Japan, UK and US
* Analyses and reports monthly retail performance by SKU for Aveda and Smashbox by door
* Establishes with Marketing Manager and Field Team marketing calendars per Retailer for each brand.
* Work with Design Department on new and updated plan-o-grams by brand by door, submit for Marketing Manager final approval and distribute to the field team.
* Ensure correct implementation of visual guidelines.
* Produce local collateral and print material when necessary – contact different vendors for better price – follow-up on shipment and billing process of this material. Submit for approval to Marketing Manager.
* Assist Design Department with local production of seasonal transparency campaigns when necessary.
* Post all invoices in new PO Sharepoint system and allocate in the proper category/door for Finance Department.
* Responsible for weekly update/review Lachen Promo Inventory and follow-up with Lachen/NY with any discrepancies and inform updates to the field team following closely any inventory that has passed over 200 days on hand.
* Responsible for collateral and promotional elements/tools production and distribution forAveda and Smashbox Special Events
* Once per semester update Marketing Book and distribute copies for ASM/Training/Sales Coordinators for proper distribution.
* Assist with preparation of Sales Meeting (hotel reservations/presentations/preparation of Marketing material for distribution/meeting room set up and gifts)
* Liaises between Sales Team, Marketing and Training Managers for proper organization of promotion events.
* Updates and distributes Availabilities Report monthly to team.
* Updates and distributes Sell-in Report monthly to team.
* Creates and distributes launch Sell-in Report and Placement Report for estimate process and new launches.
* Upkeeps products closet.
* Handles specials projects as assigned by Marketing Manager.
* Assists the commercial team on the organization of Special Events for Aveda
* Provides the commercial team with education and events guidelines for Aveda, Lab Series, and Smashbox, GSL in liason with NY and in accordance with the brand requirements. 4. Others:
· Any other tasks/assignments as needed
· Assists with VP/GM’s phone coverage during lunch
· Cover reception lunch hour as per schedule established
· Serves as backup to the other Marketing Position.
Qualifications:
* 1-3 years experience in marketing
* 2 minimum years of experience analyzing sales, forecasting and/or market trends
* Bachelor's degree in marketing or business administration
* Fully Bilingual-read, write and speak English and Spanish. Portuguese is a plus
* Some Travel required
* Computer literate in Microsoft Word, Excel and Powerpoint, Photoshop
* 2 minimum years of experience in high-end skincare
EEO
We are an equal opportunity employer.
Brand: Aramis and Designer Fragrances