Title: Marketing Manager - ADF
Location: Americas-United States-Florida
Job Number: 130629
Position:Marketing Manager Brands: ADF/ AV/ OR/ LS/ SBX/ GSL Reports to:Regional Director Supervises: Marketing Administrators
Principal Objective:
Primarily accountable for developing and implementing marketing objectives, guidelines, plans and programs for Brand products. This includes managing OPEX, product selection, promotions, positioning, merchandising, advertising, media planning (if applicable), and Marketing administrators. Effectively orchestrates the maintenance of the existing line and initiates and executes programs to support new products. Ensures, coordinates and follows-up on field execution. Evaluates results and provides feedback to RD.
Accountabilities:
* Ensures Customer and Market Growth
Develops marketing plan for Brand:
q Works with RD and ASMs to develop marketing objectives, plans and budgets
q Considers global Brand objectives and offerings, marketing guidelines,cost of goods/pricing objectives, manufacturing feasibility, distribution specificities, and regional/competitive trends to:
§ Formulate marketing and sales objectives
§ Make product selection and assortment recommendations.
§ Makes decisions on promotional items (including collateral) and creative concepts
§ Plans and develops programs
§ Develop marketing and media (if applicable) plans and calendars
q Shares findings on market trends (customers, prices, products and competition) with RD to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings.
q Reviews, analyzes, suggests discontinuations and recommendations for existing products
q Receives NY guidelines and analyzes and develop forecasts for new products and reviews with RD
q Develop Regional Assortment based on COG thresholds, discontinuations, item restrictions. Works with sales team on customized assortments.
q Forecasts promotional materials and reviews with RD
q Assists in the development of fiscal year budgets. Reviews with RD.
q Manages Marketing budget.
q Spearheads all procedures, forms, analysis, and reports critical to the execution of marketing plans
Spearheads marketing research and analysis:
q Analyzes the business, evaluates competitive challenges, and identifies opportunities for growth by monitoring field information and trends in markets, customers, products, prices, channels and competition and is the main source of competitive documentation.
q Prepares Brand category performance analysis and responsible for Brand segment category reviews as needed. Ensures forecast ties to Subcat.
q Reviews COG feasibility and works with Pricing Analyst on COG, pricing analysis (including competition and affiliates), price increases. Reviews pertinent information with RD and TR Marketing New York.
q Conducts post launch evaluation analysis of major programs
q Identifies cost-saving and value-enhancing opportunities for the Brand
Promotes and protects Brand identity:
q Ensures that Brand image and position are properly maintained in people and materials, in accordance with corporate standards for implementation.
* Manages Operational Effectiveness:
q Oversees process and ensures strong execution of Brand marketing plans/calendars and major launches
q Assists ASMs to manage all marketing activities associated with new door, special events, launches, and marketing calendars.
q Works with Digital team, sales team, affiliates, and TR New York to develop and execute Digital and Social Media Initiatives.
q Works with Visual Merchandising and TR New York to implement Advertising Campaigns outside our stores.
q Allocates sellable and promotional items (including collateral/visual merchandizing) and advertising materials.
q Represents marketing at sales & marketing meetings.
q Interfaces on an ongoing basis with TR New York and counterparts in TR EMA, TR APAC, and affiliates for alignment.
q Interfaces, on an ongoing basis, with all support functions (ASMs, ACs, Visual Merchandiser, Education Managers, Business Manager, Special Events-Makeup Artist team, Business Manager, Pricing Analyst ) informing them of current and upcoming programs to assure proper focus.
q Supports RD and ASMs to develop trade presentations and strong sell‑through systems
q Helps develop sales cycle material to meet specific distribution requirements; follows up with TR Marketing in NY and suppliers for locally produced items
q Oversees Lachen Promotional reserve for successfully execution and to avoid excess.
* Improves Business Processes:
q Identifies ideas for new product development and shares with RD and TR Marketing team inNew York.
q Evaluates proposals and makes recommendations regarding promotions, media and advertising choices and reviews with RD if applicable.
q Interfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs. Reviews complaints and suggestions relative to assigned products. Reviews with RD.
q Makes recommendations to the existing line based on reformulation, repackaging or value analysis needs
* Leads and Develops People:
q Provides leadership, guidance and management to staff
q Clearly communicates priorities and required results with team
q Shapes environment to foster open communication and teamwork
Qualifications:
* Bachelor’s degree required. Masters is a plus
* 5 years of relevant marketing or marketing-related experience, preferably in the cosmetics/fragrance business (in a similar or related industry)
* Willingness to travel up to 25% of the time.
* Fully bilingual, English & Spanish (Read, Write, and Speak) required. Portuguese a plus
* Strong Computer skills in Microsoft Word, Excel, PowerPoint (Office & MAC). Illustrator and Photoshop experience preferred.
* Digital- Social Media experience preferred.
* Strong Managerial/Leadership skills
* Good communication and human relations skills.
* Strong analytical and budget management skills
* Ability to identify critical concerns and prioritize; problem-solving abilities
* Creative/innovative thinking
* The ability to handle a multitude of projects and issues at one time
* Initiative
* Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
* Self-motivation; High energy level; the ability to work independently
* An interest in learning and the ability to integrate information to identify the implications of macro trends for the business.
* Open-minded and adapts to change. Actively elicits different points of view and understands different perspectives
EEO
We are an equal opportunity employer.
Brand: Aramis and Designer Fragrances