**Description:**
PRINCIPAL OBJECTIVES
Responsible for driving a sustainable business, achieving market share, growth and profitability targets for the brand in the region, while ensuring brand equity is protected. Design/Execute strategy for the brand in the region; prioritizing artistry, consumer engagement, local relevance and a strong retail approach. Act as a conduit between London and the markets in region in all areas of brand business.
Accountabilities:
1. Achieve financial targets while building and protecting brand equity
2. Design and Execution of brand regional strategy
3. Leads and Develops People and infrastructure
4. Improves Business Processes
5. Achieve financial targets while building and protecting brand equity
* Develop the regional P&Ls for the brands, in conjunction with London.
* Lead partnership with Distributor within the region & set targets
* Achieve market share and P&L targets
* Propose and obtain approval for market share, sales and profitability targets for the entire region from senior management (Brand and corporate).
* Propose targets across markets based on priorities/potential, ensuring overall regional targets are met.
* Responsible of achievement of overall regional financial goals.
* Responsible for delivery of all financial/asset management targets at regional level
1. Design and Execution of Brand regional strategy
Promotes and protects global Brand identity and culture
* Ensures that global Brand image and position are properly maintained in the region and in the specific markets
* Ensures that markets receive continuous training on Brand philosophy and products
* Works with Training/Education and Merchandising/store design teams to create and schedule Brand training and sales seminars
* Helps coach members of affiliate to understand Brand dynamics, how it arrives at objectives and effectiveness of strategies/tactics
Designs relevant implementation strategy for the brand in the region under supervision of London brand and with feedback from markets.
* Development and update of long term strategic plan objectives and strategies for the region covering:
* Market Share
* Retail operations infrastructure
* Distribution/Channel Development
* Category Management
* Communication (including PR, Social Media and Media)
* Financial
* Competition
* Closely coach Distributor markets to understand and execute Brand expectations regarding image/investment and provide hands-on support on improving operational efficiencies
* In conjunction with Global Marketing, and VP International, defines regional Marketing Calendar including :
* Priorities and resource allocation per category/products/visualization
* Execution plans per category/products and channels.
* Works with London to develop specific products and tools as needed in region and specific distribution channels to support execution plans
* In conjunction with Global Marketing and VP International, defines regional brand assortment
* Recommends development of Merchandising Guidelines for the region and proposes specific merchandising tools as required by the different distribution channels
* Defines appropriate regional Media Strategy including :
* Investment guidelines by category and type of media
* Working with Global Marketing, defines and supervises suggested retail pricing strategy in the region.
* Develops and supervises distribution strategy in the region & led Distributor in appropriate choice of distribution strategy
* Coordinates Regional Innovation Council and proposes specific regionally relevant products.
* Implements Global Education strategy and proposes regional adaptations as relevant to the specific channels.
* Provides input to London Brand Senior Management to develop international strategy
Responsible for commercial execution across the region
* Commercial components:
* Retail operations
* Distribution
* Trade Marketing
* Financial performance
* Thoroughly reviews/approves final country plans and their marketing and media calendars
Ensures consistency of implementation across region with regard to pricing, product assortment, marketing calendar, and media strategy
* Ensures correct selection of media and correct positioning
* Ensures proper implementation of top door strategy in relevant markets and strong local execution of marketing programs
* Ensures an integrated regional brand strategy across all key functional areas
* Marketing, Events, Training, Public Relations, Merchandising and Store Design needs
* Monitors plan execution with special attention to major launches whilst concurrently driving basic business
* Conducts post-launch evaluation analysis of major programs
1. Leads and Develops People & Infrastructure
Develops Brand team in markets and regional office
* Participates on the selection and dismissal process of local Brand Managers and other key brand positions in collaboration with local General Managers. Works with Brand managers, General Managers, Human Resources and other key personnel to develop strong Brand teams in the affiliates.
* Oversee partnership with Distributor to ensure best people are in place in each markets
* Participates in collaboration with local and global management in the assessment of the strengths and developmental needs of affiliate Brand personnel.
* Identifies career development needs and conduct appropriate succession planning.
* Provides new Brand Managers, and other key executives and distributors with a solid orientation to the Brand.
* Identifies Brand training needs. Ensures that strengths and skills of personnel are developed; monitors training with further coaching and counseling as needed.
* Participates in Brand Managers’ goal setting, bonus objectives and performance reviews in collaboration with local general Managers and provides feedback on Brand Manager performance.
* Resolves conflicts and negotiates win-win solutions.
* Acknowledges views and contributions of others.
* Acts as a motivating leader to implement Brand culture.
3. Improves Business Processes
Facilitates intra-regional communication, innovation, and sharing of best practices
* Leverages pan-region resources and knowledge to strengthen affiliate business development and competitive advantage.
* Oversee partnership with Distributor to improve overall operational efficiency
* In conjunction with corporate business intelligence initiatives in the region, ensures and analyzes collection of business intelligence data, including sell-thru data.
* Hosts Regional Roundtable Meetings and other forums to bring markets together to debate key issues to optimize brand performance.
* Works in partnership with other brands on joint projects and studies to optimize Brand/corporate performance and gain better market position.
* Leads affiliate Brand management in efforts to identify opportunities for
* streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of Brand operations
* cooperative initiatives across region for brand (Ex: marketing, promotions, business partner contacts, process improvements)
* Continuously evaluates, with affiliate Brand, competitive challenges and growth opportunities.
* Monitors competitive activity and trends in markets, customers, products, suggested retail prices, and channels.
* Conducts regional trend analysis on P&L by accounts/door, promotions, product price structures, product profiles, trade term practices, and competitor positioning.
* Identifies opportunities and risks and develops recommendations for appropriate action.
* Responsible for Brand Operational aspects such as forecasting, distribution/shipping and logistics
Interface between London and markets in region
* Work with Global/International Education teams and Brand Management to develop training tools
* Ensure that affiliates receive products, promotional material (including collateral), communication formats, art work and other support within timelines
* Expedite problem-solving for the markets
* Coordinate between London and markets to ensure that local product registration is done according to established timelines
* ‘Voice of the region’ regarding program effectiveness across key strategic functional areas including Marketing, Store Design, Merchandising, Public Relations and Training
* Ensure visibility of regional needs in New York
**Qualifications:**
/ Education /
University level experience or equivalent
/ Work Experience /
* Leadership role in a global business
* Has successfully managed one or more brands on a national or multi-national level
* Over 8 years of marketing and sales experience, preferably in the luxury/fast fashion/cosmetics goods industry
* Experience with all aspects of brand management
* Strong financial background
* Passionate Coach
* Basic understanding of the region’s economic, political, social, cultural, and business landscape and issues
* Knowledgeable about the company and its culture
* Broad and deep knowledge of the Brand
Competencies & Success Factors
/ Engaged Visionary/Strategic Thinker/Agent For Change /
* Imagines, defines and articulates the future 5-7 years forward. Identifies disciplines, skills, mindsets, processes, information, technologies, and or structures that will be required to deliver products to future consumers while simultaneously executing and delivering results in the present.
* Draws others into enthusiastic commitment to the collective effort. Has and conveys a direction, energy, and passion. Inspires others to exceed expectations.
* Shapes the environment to foster a drive toward achievement, learning, and teamwork.
* Identifies the implications of macro trends for the business. (In industry, business, economy, society, policy, regulations, etc.) and promotes an awareness of the competition and/ or other threats in the marketplace in the short and long term.
* Anticipates and has insight to see benefits or consequences of action/inaction.
* Takes a pro-active approach to problem solving. Identifies critical concerns and prioritizes.
* Seeks continual learning and is open-minded. Aggressively gathers information on a range of topics. Actively elicits different points of view and understands different perspectives.
* Innovative/Change agent. Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.
* Adaptable with an affinity for change. Quickly adjusts to change or the unexpected as maintaining status quo may lead to extinction-change is necessary.
/ Respected and Enthusiastic Leader /
* Proven ability to manage and lead in an environment of increasing complexity and change. Exemplifies the values of the Estee Lauder Companies. Builds and leads teams to obtain results.
* Recognized as one who recruits and develops key talent for the organization. Leads by example. Approachable, perceptive and insightful in understanding other’s interpersonal behavior.
* Easily builds relationships at all levels. Values, understands and is dedicated to creating an environment of interdependence and cross functional collaboration between brand(s), information systems, technology, supply chain, finance, human resources, retailers, etc. Will build a regional esprit de corps in addition to brand and company allegiance.
* Displays integrity and builds trust. Honors commitments. Honest and behaves consistently with espoused values. Confronts unethical behavior.
* Willing to champion change even in the face of opposition. Welcomes challenges.
* Emotionally even. Manages emotions. Maintains calm and perspective in difficult situations.
* Self confident and self aware. Secure and self accepting. Understands his/her impact on others. Knows own strengths and open to exploring own limitations.
* Seeks personal improvement and adapts behavior to feedback and experience. Knows when to ask for help. Exhibits a sense of humor about self and gracefully welcomes constructive feedback.
* Optimistic and Perseveres. Flexible and resilient, sees opportunity rather than a set back. Sees others positively, expecting the best of them.
* Exhibits a combination of power, authority, and humanity that clearly differentiates them from others.
/ Ambitious/Achievement Driven /
* Obtains results. Clarifies and acquires resources to achieve goals.
* Proposes and takes action. Tough minded with a task or goal orientation that allows for conflict resolution through productive confrontation-does not avoid conflict.
* Recognized as a change agent-highly adaptable, curious, spontaneous, flexible and resilient. Quickly adapts to and promotes change. Requires variety in experience and responsibility. Notdiscouraged by adversity or obstacles.
* Sets high standards. Sets challenging yet attainable goals. Takes calculated risks.
/ Strong Communicator /
* Exceptional relationship building skills internally and externally of company through negotiation, persuasion, influencing and collaborative communication.
* Uses communication skills to convince, inspire, build consensus, and/or compromise across functions.
* Clearly communicates expectations and direction.
* Clearly identifies strategy and transforms it into tactical action and execution.
* Adapts communication style to audience and objective. Knows when to be directive and when to seek input. Is open minded.
* Persuasive, engaging and influential. Navigates through difficult situations keeping relationships intact. Obtains buy-in and builds a network of support. Finds ways to overcome opposition.
* Negotiates skillfully, winning concessions without damaging relationships.
Makes others feel valued. Listens attentively. Acknowledges the feelings, views, and contributions of others. Encourages participation in decision making.
/ Swift and Recalibrating Decision Maker/Problem Solver /
* Desires and seeks decision making responsibility.
* Takes responsibility for difficult decisions.
* Balances the use of information, involves others in the decision making process and or allows others to make decisions as appropriate and necessary. Uses data and intuition to make decisions.
* Exhibits a preference for quicker and sound decisions. Exercises good judgment.
* Modifies decisions and direction as additional information comes available. Admits and corrects mistakes.
**Organization:** Jo Malone
**Primary Location:** Asia Pacific-CN-Hong Kong
**Schedule:** Full-time
**Shift:** 1st (Day) Shift
**Job Type:** Standard
**Req ID:** 160726