**Description**
**Principal Objective:**
+ Primary accountability for achieving brand sales targets for brand in country. Works closely with Brand Manager to set goals, develop, and implement plans.
**Accountabilities:**
1. Ensures Customer Growth
2. Manages Operational Effectiveness
3. Improves Business Processes
1. **Ensures Customer Growth**
**Promotes and Protects Brand Identity**
1. Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.
+ Ensures consistent interpretation of brand global objectives and strategies.
+ Monitors for appropriate implementation of brand identity tools. Ex: merchandising guidelines, media positioning, catalog advertising, product assortment.
+ Consolidate statistical data for evaluation of the Brand’s business
+ Develops and periodically re-evaluates campaign.
1. Builds business partnerships
+ Creates and maintains a network of cooperative relationships with business partners and cross function colleagues.
1. **Manages Operational Effectiveness**
**Achieves budgeted sales for brand**
1. Recommend goals, budgets and plans
+ Works with Brand Manager to:
+ Consider brand guidelines and offerings to develop marketing strategies to maximize sell-through
1. Formulate brand marketing objectives and programs
2. Make product selection, assortment, and suggest relevant pricing
3. Makes decisions on promotions items (including collaterals) and creative concepts
4. Develop marketing and media plans, calendars, printed materials, tools
5. Develop Promotional programs (GWP, Sampling & Special Events)
+ Develop plans for Merchandizing, working with Brand Coordinator for Visual Merchandising to be in line with Marketing Calendar & well implemented.
+ Prepare marketing activities online & offline to be in line with the approved Marketing Calendar.
+ Develop PR Plan with ideas, topics for editorial write-ups, press discussions, key monthly highlights. Organizes Press Conference based on Marketing Calendars
1. Executes marketing plan
+ Ensures strong execution of brand marketing and media plans/calendars and major launches.
+ Acts as liaison to advertising agencies for on-going promotional campaigns and supervises the printing of promotion / advertising literature and direct mail.
+ Analyzes marketing performance of product line.Develop and recommend marketing activities/programs including sales driven and brand building to meet business goals.
+ Works with Sales Manager for new product launch forecasting and promotion plan in line with Brand Strategies and coordinates with Brand Demand Planner (Singapore) and the Regional Marketing to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.
+ Follows up with Demand Planner in Singapore to ensure that affiliate receives promotional material (including collateral) art work, and other support within timelines.
+ Manages brand advertising and promotional budget. Reviews expenses of promotions / marketing / advertising activities to keep strict control over costs.
+ Provides weekly status reports of department projects with sales and training personnel and keep Brand Manager posted.
+ Conducts post launch evaluation analysis of major programs.
1. **Improves Business Processes**
2. Identifies Opportunities
+ Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement.
+ Monitors & analyze competitive activity and trends in markets, customers, new products, prices, and channels & market development
+ Identifies opportunities and risks, provides feedback and develops recommendations and initiatives
**Qualifications**
**Background Required**
+ University Degree or equivalent Advanced Diploma in Marketing.
+ Over five years of marketing experience, preferably in the luxury/cosmetics-goods industry.
+ Experience with all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations.
+ Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners.
**Brand:** _Clinique_
**Primary Location:** _Asia Pacific-Vietnam_
**Schedule:** _Full-time_
**Shift:** _1st (Day) Shift_
**Travel:** _Yes, 25 % of the Time_
**Job Type:** _Standard_