**Description:**
*POSITION SUMMARY:*
Maintain the equity and DNA of the MAC brand while seeking new opportunities for growth in product innovation, expression and execution. Develop the strategy based on a foundation of consumer insight and applied marketing and lead collaboration of all key groups to result in the marketing of best in class products, programs and promotions that reinforce the brand’s competitive position in the global marketplace.
*KEY RESPONSIBILITIES:*
*Strategy*
* Develop global product marketing strategy in collaboration with Product Development and Creative. Lead objectives and strategies for all categories (positioning, pricing, distribution, merchandising).
* Develop global annual business plan to improve market share and profitability.
* Drive the strategy for of three year product planning; global and regional marketing calendars; programs based on consumer research, insight and analyses.
* Lead strategic marketing direction /applied marketing executions all (6) regions and key markets to ensure local relevance. .
* Facilitate integration with Consumer Marketing e-Commerce teams to drive holistic approach to product marketing activations.
*Research Insight*
* Lead the strategy development of regular subcategory reviews, strategies and programs. Identify need for new products.
* Direct and analyze on-going global market research and analyses.
* Responsible for financial management of categories, need-gap analysis. Drive business mix.
* Direct market research to determine trends and opportunities in markets, analyze competition and product performance to improve market share globally.
* Oversee business analysis of all programs and establish strategies to drive continuous improvement.
* Oversee all aspects of program implementation with cross-functional partner groups to bring new programs to market.
*Marketing Calendar*
* Lead development of three-year global marketing calendar to ensure programs meet business targets in terms of global shipments, retail sales and traffic driving, locally relevant activities.
* Stays abreast of global competitive activity and global trends.
* Leads cross functional partner groups to bring new programs to market (includes but not limited to Global Brand Supply Chain (GBSC), Product Development; Packaging; Design; Global Supplier Relations (GSR); Creative; Artist Training & Development (AT&D)).
* Ensures key timetable dates are met in coordination with GBSC; runs Product Packaging Development (PPD) and calendar meetings.
* Drives the preparation of forecast offerings and bulletins detailing new program introduction and execution.
* Lead development of regional program distribution strategy (ie, optional/mandatory) to ensure program executions support brand strategy and incorporate adaptations for local market needs and cultural assimilations.
* Implement International Marketing calendar with Senior Vice President/General Manager, International and Regionals.
* Responsible for new product feasibility/Cost of Goods (COG) analysis, retail pricing and lineup management.
*Collaborations/Artist Relations*
* Develop global collaboration strategy oversee and lead stakeholders in brand expression and execution.
* Oversee global Artist Relations strategy.
*Budgets*
* Lead budget development process for global new product/program collateral/merchandising support section of annual international budget guidelines.
* Guide Regional VP’s in prioritization of initiatives and developing budgets.
*Pricing*
* Develop global pricing strategy and communicate to markets global three year pricing architecture.
*Cost of Goods*
* Lead further development and continuous improvement of cost of good management strategy to support innovation.
* Guide implementation of feasibility/COG approval process for the brand.
* Lead value analysis efforts.
*SKU Management*
* Lead SKU management strategy and execution process.
* Supervise communication to all global partners.
*Presentations/Communication*
* Oversee presentations and present at senior management meetings, orientations, regional meetings, retailer meetings, etc.
* Supervise communication of all programs to internal constituencies (i.e. Affiliates, NA Field) to ensure executional excellence.
*Staff/Development*
* Provide leadership, direction and management of 24 team members (7 direct reports).
**Qualifications:**
*QUALIFICATIONS:*
* Position requires 15 years marketing experience; previous global and/or applied marketing experience required.
* College/University degree required; MBA preferred.
* Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends.
* Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on product marketability.
* Well rounded product and consumer marketing background.
* Outstanding strategic, problem solving and thought leadership skills.
* Excellent financial, quantitative and analytical skills.
* Outstanding written and oral communications, excellent presentation skills, ability to personally organize and set priorities and to lead and motivate.
* Ability to collaborate effectively with creative, product development, sales, marketing, affiliate and regional heads.
* Ability to succeed in a highly creative environment.
* Acute cultural awareness and knowledge of international.
* Travel to US and to International markets required.
*EEO*
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
**Organization:** M·A·C
**Primary Location:** Americas-United States-New York-New York
**Schedule:** Full-time
**Shift:** 1st (Day) Shift
**Travel:** Yes, 25 % of the Time
**Job Type:** Standard
**Req ID:** 151426