A new relationship between the hospitality industry’s hotel marketing automation provider ZDirect and global travel technology company Sabre Hospitality Solutions is helping to make eMarketing as simple as possible for Vantage Hospitality Group. The 8th largest hotel company in the world with more than 1,000 locations has relied on ZDirect and its ZMail® electronic communication platform since 2007 to deliver dynamic, real-time profiles of hotel guests and streamline and centralize each property’s eMarketing initiative by tracking guest behaviors and preferences. With the migration to Sabre’s SynXis central-reservation system completed earlier this year and a new interface established between SynXis and ZMail, travelers can now book rooms at Americas Best Value Inn®, Canadas Best Value Inn®, Lexington Inn®, Lexington Hotel®, and Value Inn Worldwide®properties much easier and receive personalized email confirmations, post-stay thank yous and more.
“Vantage Hospitality Group has enjoyed a very successful and long-standing relationship with ZDirect,” said John Burkard, Vantage Hospitality Group vice president, distribution and technology. “When we converted to SynXis, it was important for us to continue using ZMail for custom email communications. Where ZDirect provides the industry’s best in eCRM, we believe Sabre offers the most flexible and easy-to-use reservation and distribution technology on the market. Together, these two companies are giving our brands superior online and mobile communication tools that are proving to increase bookings and improve two-way communications.
“We are extremely pleased with the SynXis/ZMail interface,” Burkard said. “As we bring on new properties, ZDirect and Sabre are working closely together on getting each property up and running smoothly. Seamlessness is key and that is something that the SynXis/ZMail interface is able to deliver. When a traveler makes a reservation on our website, the information is sent to ZDirect from SynXis. Then, using ZMail, the guest receives an email confirmation immediately from the hotel. It’s a highly efficient and dependable process with no time lag. When you can find two technology partners such as ZDirect and Sabre that work so well together to achieve your brandwide goals, it’s quite powerful.”
Synergistic Solutions Breed Success
ZDirect’s patented dynamic content engine uses guest behavior and preference data to create individualized confirmations, pre-arrival emails, customer satisfaction surveys and more to up-sell a hotel’s profitable amenities. The result is a highly personalized, on-going dialog and increased levels of interaction resulting in maximum profits. The SynXis CRS provides maximum exposure to millions of travelers by distributing rates and inventory through all distribution channels. A sophisticated revenue- management tool and seamless integration with other critcal property systems provides properties a holistic view of their revenues.
“We are delighted to be in partnership with Sabre Hospitality Solutions and delivering exceptional service to Vantage Hospitality Group,” said Caren de’Ath, ZDirect vice president of sales. “Together, ZDirect and Sabre are helping Vantage brand owners, operators and marketers achieve maximum profit from unsold perishable room inventory. Our online tools are always accessible, and our teams are always available to work side-by-side with hoteliers to build brand loyalty and trust, and ultimately generating new revenue streams and measurable results.”
Kristie Goshow, Sabre Hospitality Solutions vice president of marketing, concurred, saying that the Sabre/ZDirect solutions complement each other.
“Sabre is thrilled to be working with Vantage Hospitality Group and ZDirect to provide an elevated customer booking experience,” Goshow said. “The ZDirect team was exceptionally easy to work with during the development and testing phases and we look forward to building on the opportunities made possible through this integration. This is the first time that Sabre has had the occasion to work with ZDirect, and based on the successes we are having for Vantage, we are certain that it won’t be the last.”
Source: http://www.hospitalitynet.org
HT Editor
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