2013-03-14



An Ultra-Slim High Performer

In the twelve years since the original ELPH was instantly and universally proclaimed an icon of style, successive ELPH cameras have remained at the forefront of design even while boasting the very latest in digital technology. Now, opening a new era of ELPH design, the PowerShot ELPH 520 HS digital camera is both homage to the original ELPH and astonishing synthesis of Canon’s leadership in technical advancements. A mere 0.76 inches thick, it is the world’s thinnest 12x zoom camera. Canon’s pursuit of perfection has driven the development of new miniaturization including a new lens and new 10.1 Megapixel CMOS sensor that, powered by Canon’s DIGIC 5 Image Processor, create images as breathtakingly beautiful as the camera itself. It’s also packed with the latest Canon technologies including Smart AUTO with new Face ID and Full HD Video.

Spectacular Lens Power, Amazingly Compact Body

Incredibly Thin Design
Canon’s unwavering commitment to equipping an ultra-thin, clean-profiled ELPH with 12x zooming power required a redesign of the lens, sensor and other technologies. This pursuit of perfection paid off, creating the world’s thinnest camera* with a 12x zoom. At an astonishingly thin 0.76 inches, it is significantly slimmer than competitors’ 12x zoom models.

12x Optical Zoom and 28mm Wide-Angle Lens
Newly designed to custom-fit the PowerShot ELPH 520 HS digital camera’s incredibly thin profile, the camera’s 12x Optical Zoom and 28mm Wide-Angle Lens is a marvel of optical technology. The Wide-Angle lens gives you more to work with in every shot, adding depth, perspective and grandeur as called for. Landscapes, city scenes, family shots and more all benefit from the extra width. With a 12x Optical Zoom, no shot is beyond your reach. You’ll love the flexibility it gives you when shooting: from a single vantage point you can capture an unlimited number of different images simply by zooming in and out. It also incorporates the latest in Canon lens technology, suppressing lens aberration for outstanding image quality throughout the entire zoom range. The camera’s sensor was specifically designed for this lens, so even at the long end of the zoom images are bright and clear.

UA Lens Technology
Pioneered by Canon, UA Lens technology makes possible compact lenses with remarkable optical performance. By using molded glass with an ultra-high refractive index in aspherical lens elements, Canon has succeeded in reducing lens size while significantly reducing image aberrations. Another stellar example of cutting-edge Canon optics, UA Lens technology helps make PowerShot digital cameras pocket-friendly and capable of astounding image quality.

Canon HS SYSTEM
The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC 5 Image Processor, which actively reduces noise with high-speed image processing. The 10.1 Megapixel CMOS sensor in the PowerShot ELPH 520 HS digital camera incorporates advanced light reception technology that enhances sensitivity. The DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM takes the frustration out of low-light shooting, delivering clear, blur-free images.

Canon Full HD Video Advantage
In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 5 Image Processor in the PowerShot ELPH 520 HS makes it possible to shoot crisp, clear high definition video. Imagine the fun and excitement of being able to shoot spectacular 1080p Full HD video with stereo sound that you can later watch on your HDTV or download to your computer to share with family and friends. In addition to being able to shoot Full HD 1080p video at 24* frames per second, the PowerShot ELPH 520 HS can also shoot 720p HD video at 30** frames per second.

* Actual frame rate is 23.976 fps.
**Actual frame rate is 29.97 fps.

Dedicated Movie Button, Wind filter feature and Optical Zoom for easy video capture
It’s never been easier to shoot videos with a PowerShot digital camera. The PowerShot ELPH 520 HS has a dedicated movie button that lets you start and stop recording instantly. There is no need to go through layers of menus or operate switches or dials to switch to and from video recording mode. The camera is always ready to shoot stills or video whenever you want. The PowerShot ELPH 520 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. And unlike less sophisticated point-and-shoot cameras, the PowerShot ELPH 520 HS lets you use the full range of optical zoom when you’re shooting a video.

HDTV Playback via HDMI with CEC Support
It’s easy to enjoy and share the videos you shoot with the PowerShot ELPH 520 HS digital camera. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the PowerShot ELPH 520 HS supports HDMI-CEC technology, you’ll be able to control the playback of your images and videos on any CEC-enabled HDTV using the TV’s remote control. (CEC – Consumer Electronic Control – is part of the HDMI specification, enabling components in a system to communicate with one another.)

iFrame Movie Support

With the PowerShot ELPH 520 HS, you can also shoot video in the Apple iFrame format, which is a computer-friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e-mail high-quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time-consuming and often quality-degrading conversions.

PureColor System LCD
The PowerShot ELPH 520 HS digital camera’s large and bright 3.0-inch PureColor LCD screen makes it easy to view and frame your shots in high resolution (461,000 dots). Many LCD screens on the market today use a striped arrangement of dots that works great for text and menus, but is not ideal for imagery. The PowerShot ELPH 520 HS digital camera’s PureColor System LCD uses a delta arrangement of dots, an arrangement that works better for the organic nature of photos and videos, allowing you to review your images with exceptional clarity with rich, true-to-life color. Moreover, you can view the LCD screen over a surprisingly wide angle – above, below or to either side – without color shifts and with minimal reflections.

Intelligent IS
The latest advance in Canon Optical Image Stabilization technology, Intelligent IS analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to assure the steadiest possible image.

Package Includes:

PowerShot ELPH 520 HS Digital Camera (Body)

Wrist Strap WS-DC11

Battery Pack NB-9L

Battery Charger CB-2LB

Interface Cable IFC-400PCU

Product Warranty: One Year Direct Manufacturer Warranty

$144.99

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