For Managed Service Providers, developing a strong online presence is not easy. It takes a lot of time and effort to build and maintain a presence, and that upkeep can feel like a tedious task when the day to day challenges of running a business are continuously creeping up. However, creating a digital marketing presence opens up a lot of new opportunities for MSPs.
Here are 3 ways MSPs can benefit from online marketing:
1. Shape the perception of your business – Through online marketing efforts like a thoughtfully designed website and active social media accounts such as Twitter, Facebook and LinkedIn, MSPs can craft the image they want to portray. This means you can tailor your website to show exactly what services you provide and how you can help your target clientele. You can also use social media to reinforce your brand and share your company culture. Studies show that between 70-80% of people research a company online before visiting the small business or making a purchase, so a professional looking website and social media channels are more than likely to come up when prospects are researching local MSPs. Stand out from the competition by having a professional site and active social media presence.
2. Learn more about your clients and prospects – Simple website analytics are a great way to learn more about your target audience. You can gauge their interests and needs by seeing their interaction on your website and which pages get the most traffic. You can also learn more about your clients and prospects by seeing which social media posts get the most engagement. All of this engagement and interaction gives you more insight into what your prospects are looking for and where their pain points might be.
3. Recruit and gain new clients – Creating engaging content like blog posts and email newsletters helps to boost your SEO and target prospects in your local area. Using the information, you learn about prospects from your social media and website, you can target your blog and newsletter messaging to hit your prospects’ pain points. You can then drive this interest to your website and begin the process of converting those leads in your sales cycle.
Online marketing is an important step in building a brand and establishing yourself as an industry leader. To find out more about MSP online marketing strategy and resources, be sure to download and listen to the eFolder webinar How to Prevent MSP Online Marketing Headaches Pronto.
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