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TRUSTe / EDAA Research Shows Digital Advertising Self-Regulatory Programme Continues to Improve Consumer Attitudes Towar...
via truste

Brussels, Belgium, January 12, 2017 – Recently conducted online research shows an icon ( ) aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving...
EDAA Trust Seal: nugg.ad Is Recognized for Its Exemplary Practice within Online Behavioral Advertising
via adtechdaily

• ePrivacyconsult awards nugg.ad the EDAA Trust Seal • nugg.ad continues to lead the way for data protection • EU OBA Framework: More transparency, information and improved decision making for users Berlin - nugg.ad, Europe&rsquo...
EDAA’s Self-Regulation Rules Now Extend to Mobile in the EU
via nativemobile

The European Interactive Digital Advertising Alliance (EDAA) just announced its launch of New Mobile Principles, adapting the EU Self-Regulatory Programme on Online Behavioural Advertising to the mobile environment. “The announcement, made at the 2...
Part-Time Communications Coordinator
via naombakazi.blogspot

Part-Time Communications Coordinator (50%) European Interactive Digital Advertising Alliance What you’ll be doing Working in our office in central Brussels, you will be supporting the team by developing key communications initiatives and materials...
New Research Shows Foundations for Growth of European Industry Initiative that Gives Consumers Transparency & Contro...
via marketnewsrelease

BRUSSELS, Dec. 18, 2014 /PRNewswire/ — A new online study commissioned by the European Interactive Digital Advertising Alliance (EDAA) and TRUSTe, a leading data privacy management company, has revealed that awareness of an icon aimed at providing greater...

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F.A.Q. - European Interactive Digital Advertising Alliance

F.A.Q. 1 – About EDAA European Interactive Digital Advertising Alliance empowers consumers with greater transparency, choice and control, and provides the tools for businesses to enable that to happe...
News and Resources - European Interactive Digital Advertising Alliance

News and Resources Keep in touch by subscribing to our newsletter here or follow us on Recent posts 1000, Brussels Call: +32 (0) 2 513 78 06 Latest Tweets You currently have access to a subset...

Home - European Interactive Digital Advertising Alliance

Home Key Resources The DSA, which amends the e-Commerce Directive (2000/31/EC) will govern the responsibilities of digital platforms. Following the example set by the General Data Protection Regulatio...