Our client and sock brand, TEKO has won the GOLD award at ISPO 2016 for its new ‘REGENERATE ME’ Super Cushion multi-sport sock; making it the second time in the last six months that the brand has won a major industry award in for its innovative 100% regenerable sock.
TEKO’s ‘REGENERATE ME’ Marathon Super Cushion sock is constructed with a microfibre which has been specially developed using ECONYL® fibre. The socks are constructed with 100% regenerated polyamide from rescued fishing nets and other waste material, which are regenerated in Aquafil’s ECONYL® Regeneration Plant in Slovenia. The result is super eco-friendly socks that offer superior cushioning, breathability and durability that at the end-of-life can be regenerated and new TEKO socks recreated.
TEKO won Gold in the Eco Performance category and will be presented with its ISPO Award trophy during the ISPO Munich 2016 trade show, which takes place from 24th-27th January.
The exciting news reinforces TEKO’s achievement last summer where the brand won an award for the same product at the OutDoor Industry Awards held in Germany in July 2015.
Gordon Fraser, owner of TEKO, said: “Winning an international industry award for a product even once is a great achievement, but winning it twice is outstanding. TEKO strives to innovate and we are incredibly proud of the products we develop. Winning the coveted Gold ISPO Award after winning the OutDoor award is a real testament to the pioneering quality of our products and gives the brand superb endorsement from industry experts in a very competitive market.”
Every year, ISPO honours the most exceptional sporting goods with the ISPO Award. A jury consisting of independent sports business professionals evaluates several hundred entries – from exhibitors and non-exhibitors following clearly defined criteria. This premium selection presents a welcome orientation for both sports business professionals as well as end-consumers. It serves as a reference for retailers when choosing their upcoming product range; to end-consumers, it is seen as an important purchase argument.