You have an awesome product. You are selling it online. You hired an Ecommerce Director to lead the charge. You integrated your company website into Magento, IBM Websphere or Miva Merchant Ecommerce platforms. You have uploaded SKU data, product content, video and graphics.
You have traffic to your site. But traffic is not enough. Now you need to convert the visitors into sales.
How do I convert my visitors into buying customer? Keep reading!
Do Not Let Them Leave
Online customers are fickle. Online shoppers have short attention spans. Online customers expect a lot of engaging content. Online consumers have money to spend. Knowing that your E-Commerce customers are fickle, you need to give them a reason to stay. Do not let them leave!
Paypal, Visa, MasterCard Oh My!
Recently I tried to purchase a B2B service online. Tried being the key word here. I did not end up purchasing it. Why? They do not take America Express. Only Visa, Mastercard and Paypal. Epic fail! As a B2B marketing automation company, the expectation should be that this company allows visitors and potential customers to use ALL forms of payment. Make sure your E-Commerce solution takes all payment types.
Easy Money
According to Internet Retailer, one of the top reasons why visitors abandon your site when checking out is a complicated checkout process. You need to give your consumers what they are demanding. They are demanding a simple and easy check-out experience. If your shopping cart is more than 5 steps, it is too long. If you only have account based check out, you will lose conversions and sales. Make it easy. To learn more about easy shopping carts, click here.
Quick, Fast And In A Hurry
Want to increase your online sales and conversions by 25% instantly? Then you need to consider offering checkout options that give your customer a quicker buying result. Guest checkout does that. 8 out of 10 ecommerce companies that offer a guest checkout, saw an increase in conversions. Of customers surveyed, over 25% said they would not abandon the shopping cart, if they did not have to register before buying. Your customers don’t want more account credentials to remember. The goal is fewer clicks and less data for your consumer to have to enter. Even though you want the customer data, do not sacrifice a paying customer for selfishly gathering consumer data. Get the end user checked out quick and fast!
Content, Content, Content
Why are companies like Dollar Shave Club.com growing by leaps and bounds? Because their content, to attract customers, is awesome! How did PetFlow.com grow so quickly? PetFlow grew so quickly because their ecommerce content is excellent!
Dollar Shave Club and Petflow both invested in pay-per-click advertising and they knew their persona. Both Dollar Shave Club and Petflow published engaging and creative content, with the goal of attracting visitors and converting them into paying customers. By using pay-per-click advertising, social media promotion and creative content development, these two ecommerce examples proved that relevant traffic plus engaged visitors equals conversions.
What Is Next
Follow these steps, make sure you have an internal person who understands how to champion the above and go forth to tackle your conversions head on!
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