This is a guest blog by Ed Lynes, partner & founder @wodenworks.
Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of the next few months — each young business is charging toward an investor roadshow before summer. Steve Barsh, one of Dreamit’s partners, made it clear that the pitches these founders would be delivering on their roadshow had to answer one big question: “What’s your story?”
I was at Destination Dreamit to present a workshop on “How to tell your story”. So I couldn’t have asked for a better introduction. Here’s an abridged version of the story I told:
Here’s what your businesses’ story is not: It isn’t an elevator pitch. It isn’t features and benefits. And it isn’t a company history.
It’s the emotion that makes what you do become real in the eyes of your audience.
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