The biggest barrier to progress in the Black community is our Black media choosing to be negative and regressive, not positive and progressive. Without good media, you cannot get your Black-owned startup or existing business promoted properly. Without good media, not your kids – but your teenage Black children cannot visualize what true Black love is and instead see image of rear-entry sex scenes with subservient Black women giving up all her booty and hear songs that degrades Black women all the time. You need good Black media that can uplift our people, make our people aware and help serve as a catalyst for change.
In this article, we are going to talk about how to destroy Black radio, Black magazines and Black television networks. The current Black media has been a failure to our past, a failure to our present and threatened to fail our future – me and my crew is not going to let that happen to our future. These Black media morons walk around pretending like they are elitists and speak for and represent Black folks when they actually represented a racist Jewish/Italian media agenda to create a degraded docile Black consumer for several decades. These same Black media are also checked by corporate advertisers who threatens all the time to pull their corporate sponsorship if these Black media become too Black, too proud. These weak cowards in the current Black media setup need to be destroyed and let’s get to discussing.
The War Strategy Against the Black Media Arachnids
We know Black media is fully culpable in the destruction of the Black community, the Black family and the deteriorating sense of self-worth among Black women through sustained negative propaganda programming. So we need to formulate a war strategy to destroy these bugs and as far as I’m concerned, the only good Black media is a destroyed Black media.
If you go after the Black media, sure you can attack an affiliate or a program of a Black media entity but they will be still be 86% effective. What you want to do is go after their nerve stem and their core and that will take Black media down hard and fast and down for good. You are also going to need everybody in the war effort against Black media, at work and at home and your community. So let’s talk about the strategy because you shoot a nuke down a bug hole, you get a lot of dead bugs, alright? And that’s what we going to do – go nuclear against Black media.
Pursue Power, Not Identity. The biggest weakness of Black media is they chase Black identity and not Black power. See, Black identity is a warm and fuzzy feeling that do not put food on the table, do not put clothes on the kids back and do not create jobs and do not create social quality of life for the Black community. Empowerment open businesses in our community, create jobs, put food on people table, create parks for the kids and gardens for the seniors to maintain, have brothas and sistas be in love instead of fighting and scheming over money. Black people want power, not identity and you better understand that before you continue reading this article.
Disrupt Instead of Compete. Most Black media are stuck on old media paradigms that are outdated and expensive to maintain and that is your advantage. They maintain buildings and leases and employees while you maintain media streaming services from the cloud and outsourced contractors. They pander to corporation and their diversity supplier program while you operate a hyper-local parallel interactive marketing platform scalable to the whole world. The dumbest mistake you will make is to create a transistor FM station to compete with Black FM radio or print magazines to compete with a printed Black magazine. You learn to disrupt the existing Black media model by transferring the Black audience from their expensive operation to your cheaper operation like you are Redbox sitting outside of a Walgreens and they are Blockbuster with a big building lease and physical inventory of old movies nobody rents anymore.
Overall, what you want to do is understand the consumer behavior towards the Black media channel, learn what the Black media is doing to retain them in the current environment and use the latest technology and techniques to disrupt and eventually destroy these garbage Black media characters.
Destroying Black Radio
How Consumers Use Black Radio. The Black consumer listens to urban-format Black radio mostly in their car or at work for personal consumption. Back in the days, Black radio used to be listened to in a group setting from boom boxes and at Black block parties and blasted out of cars driving by. But today, the legendary Cathy Hughes and Radio One decided to program negative music that divides Black people and only be listened to by social degenerates in the Black community. So broadcast radio has become an individual consumption experience.
How Black Media Currently Use This Channel. Black radio attempts to target the local community running live remote broadcasts from mobile phone stores over the weekend. In addition, Black radio plays over and over the same songs to a local audience and ignore up and coming local artists in that region. Black radio seek advertising from nightclubs and white liberals who engage in corporate diversity programs for their marketing campaign.
How to Disrupt and Destroy Black Radio. Focus on positive music programming like dance music bringing brothas and sistas together to listen to in a group, this help spread word of mouth among a collective and benefit advertisers more. Use technology such as music-on-demand and playlist streaming and broadcast through IP channels and works through Bluetooth. Focus on using Bluetooth technology to stream IP media through cars and home audio systems through a mobile device. Charge a monthly fee for this service. Outsource your media programming and research to Spain or Portugal workers using cloud hosting to handle your streams. Create algorithms that know what type of music to play and when based on current events.
Destroying Black Magazines
How Consumers Use Black Magazines. Consumers of print media are most likely through warehouse magazine subscription services like Publishers Clearinghouse and some are being sent copies of print magazines through digital services like Kindle or Google Play. Newsstands and magazine racks at retailers are declining very fast as a medium and only works in large hub markets for readers to consume while taking mass transportation.
How Black Media Currently Use This Channel. Black media use their magazine as a bragging post to broadcast elitism and their opinion/commentary like someone cares what they have to say. They create the Top 100 Negro list to try to get that handpicked Negro to use their influence to spread word of mouth to other Negroes in their social circle to buy the Black magazine because that Top 100 Negro was featured in the current issue. Black magazines also tend to heavily emulate the mainstream magazines like Vogue and Forbes instead of provide content that caters to Black people.
How to Disrupt and Destroy Black Magazines. Use print editions to only distribute to public libraries, barbershops, hair salons and other Black-owned businesses with waiting areas. Focus on PDFs and electronic formats to distribute on mobile devices. Focus on building up an electronic paid subscription base. Outsource the writing staff to Manila, Philippines for $3.25/hour or $9.75 per article. Focus on volumes that can be repackaged and resold instead of monthly editions that obsolete articles. Write about real issue concerning Black people instead of what pleases corporate advertisers as subscriptions mean you are catering to the Black audience and you need to give the Black audience what they want.
Destroying Black Television
How Consumers Use Black Television. Consumer access Black television programming through cable/satellite subscriptions paying a very expensive fee each month. The Black consumer mostly watch situational comedies sitcoms that used to be on the CW and still CW-quality. The target consumer for Black media is unmarriageable Black women watching reality TV show that feature ignorant Black women portraying themselves as a modern day minstrel show.
How Black Media Currently Use This Channel. Black television industry operates as house slaves sitting under the dinner table fighting for scraps thrown on the floor while acting like they better than the field slaves outside. They collaborate with entities like NBC/Comcast to act as special tokens that represent the voice of Black people while promoting themselves – not doing a good job of that either, might we add. Current Black television entities have no independent revenue generation model and rely on having their hand out and thanking corporate media executives who compensate them with phrases like “Thank ya bossa man! Yes sir! Imma so happy, Imma be back bossa!” and perform a shuffle dance to try to get their corporate media plantation owner to chuckle and smile.
How to Disrupt and Destroy Black Television. Focus on IPTV programming which will eclipse regular television programming. Build a diversity mix of emerging audiences around the world and focus on content that attract emerging artists. Create media programming that represent diversity in the African Diaspora such as a brotha traveling to Brazil and meet a half-Brazilian, half-Japanese sista who has her own land and they grow antioxidants and enjoy the river and tropical birds. Focus on a new paradigm of programming models instead of showcasing cooning Blacks to make bigots and self-haters in America laugh. Try to become an IPTV video channel that operate on media streamer boxes and smart TV that can stream videos – this channel compete with cable altogether. If Netflix can stream on it, then so can your IPTV. Black audience will move away from cable, cut the cord and use your IPTV network and you can also provide hyperlocal marketing with modern technology.
Summary
The way I feel about Black media is to unleash a pack of gorillas to repeatedly punch Black media in the mouth, watch these gorillas sink their teeth into their skull and I will be taken back as these gorillas throw Black media down a flight of stairs while flinging their feces at the corpse formerly known as Black media. That is exactly how I feel Black media today should be treated and handled. They done little or next to nothing but lightweight chatter to help Black people and sold out to corporate advertisers and corporate media execs.
Technology has change the game of media distribution and brothas and sistas have a lot of moves they can make with technology like streaming media to take on old media that many Black media outlets are based on. But before I go, there is one strategic secret that I left out for brothas and sistas and do you know that what is? Dream and Hustle does it all the time, if that is a hint.
The ultimate secret to destroying Black media is to disrupt their Black identity model by focusing on proven patterns and practices around the world Black people can use instead of some racist crap of showing Black faces all the time. See, we here at Dream and Hustle can talk about Asobi System talent model system out of Japan or area domination practices by 7-Eleven in Japan and Black folks are writing me and telling me this is the best information they got and can apply to their hustle in the Black community. Meanwhile, the racists at Black Enterprise magazine are trying to find Boule, uppity Black faces to throw on their magazine cover.
Look around you and look at our Black people and how messed up we are, how messed up our community is and how messed up our Black leadership is. All of that can be traced to these Black media entities that do not criticize status quo Blacks and promote a system of Boule Black elitism. All of this can be traced to Black media that is more concerned about chasing corporate advertising dollars than the long tail system of smaller Black businesses, even though the long tail option can generate billions in revenue. And Black media want to focus on selfishness, controversy and negative programming versus promoting us working together to rebuild our people and our community.
The Black media is not our friend in the 21st century and it need to be destroyed. We can and we will disrupt and destroy Black media by focusing on solutions, not reverse-racism Black identity that does not put food on the table of everyday Black folks. We are going to focus on media that promote group and collective collaboration. We are going to promote solutions and patterns and practices done worldwide by people who are not Black but can help us get to where we want to go. And we are going create media that the Black community is willing to pay for, not Black media designed to appease corporate media executives and corporate advertisers more than help us.
We got the technology, we got the hustle, we got the opportunities and we got the power – let’s go build our own media firms that work for Black people and not against Black people. Disrupt, destroy the existing Black media entities and let’s build a media communication that help grow businesses, create jobs, uplift our people and create a since of community among our people.