3 Nonprofit Email Automations to Try
All nonprofits seem to have the same pain points. Each team member wears several hats, and there isn’t enough time in the day to get every task completed. However, to get support for your cause, you need to be constantly engaging your followers. Every minute saved in your marketing strategy is a second you can spend on other priorities.
How can we create this continuous engagement without breaking the time bank? Nonprofit email automations!
There are tons of benefits to setting up nonprofit email automations:
Take full advantage of the content you do have. If you spend a time on a few quality pieces of content, email automations make sure they reach every email lead.
You don’t have to constantly go through a torturously slow internal approval process every month. One wave of approvals for one automation can last a looong time without needing to reach back out.
Email automations are an investment. You can make small improvements to them over time to maximize value for every new person that enters the automation.
Newsletter automations
Newsletter automations are self-explanatory: they can take place of any monthly manual newsletter you send out, especially if you like to promote a majority evergreen content.
When you create a newsletter automation, everyone gets the same information, even when they enter at different times. So, no one misses out on important information even if they enter the automation later. Your content is better used, which means there is less pressure to keep pumping out new content for new content’s sake.
If you take the time plan out high-quality evergreen newsletters with nonprofit stories, opportunities and info, those monthly hours spent on creating a traditional newsletter can be used in more productive ways.
Birthday Fundraiser automations
We see them on social media all the time – people reaching out for birthday donations instead of birthday gifts. How can we stimulate these fundraisers and reach out at the right time to set up a campaign? A birthday fundraiser automation!
This is a very easy one to set up, because you only need to make one email, and that will cover the entire campaign!
This automation is surrounding each email lead’s birthday month. (You need to ask for them to enter their birthday month wherever they opt in to receive email outreach.)
When their birthday month rolls around, hit them with an informational email of how they can create a special birthday fundraiser! This can include a social toolkit for easy visuals and copy, or instructions for creating a Facebook or Instagram fundraiser. Any info that streamlines the setup process is helpful.
Sponsor/Volunteer Automations
You may need to reach out to your sponsors a couple times a year. The info doesn’t really change, it’s just a quick reminder that there are opportunities to volunteer or support you nonprofit. Even so, this manual email strategy can take hours to create every time you need to send something out
If you set up your volunteer reminder emails on an automation, you can spend any extra time segmenting your audience. This will help every lead get the most relevant information.
Tips for Setting up email automations
Once they’re live, don’t just forget about them. That’s a great way to send new leads old information. Set a calendar notification for once a month to check all of your automations and update any relevant information.
Make sure to have a response process for the emails. Automations are not to replace human to human communication. Make sure everyone on your team knows exactly who is point of contact for any email responses.
Include trackable links. This is a great way to compare the success and ROI of your automations compared to your manual emails. Find out if your automations are leading to more online donations than your manual outreach. If so, see how you can further leverage this email strategy!
Ready to work on your nonprofit email strategy but don’t know where to start? Reach out to our team!
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Email Marketing | nonprofit marketing
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