Renewal prices will be low for premium domains registered May 16-June 30.
Investing in new top level domain names for which the registry charges an annual premium is a tough proposition for domain name investors. I might be willing to pay $1,000 for a good domain in a new TLD but continuing to pay $1,000 a year to renew is tough to swallow.
Rightside, the company behind 39 top level domain names including .attorney, .rocks and .news, is getting ready to launch a program that makes investing in premium domains a better proposition.
Any Rightside premium domain registered between May 16 and June 30 at participating registrars will have a wholesale renewal price of just $10, forever.
So if you pick Ballet.studio for $1,250, your renewal cost will be close to $10 every time it comes up for renewal. (Registrars can charge a markup on the $10 wholesale charge.)
Your five-year cost for Ballet.studio is about $260 per year ($1,250 + perhaps $15 a year thereafter) instead of $1,299 per year.
This is much better than a promo Rightside’s Name.com registrar ran last year. The discount (I believe it was 50%) looked good on the surface. But domain name investors could do the math: if you get half off a premium domain for the first year, that’s just a 10% discount if you hold the domain for five years and pay the hefty renewal fees each year.
The new promo makes it easy to hold onto domains longer while looking for a buyer.
The discount applies to the domain forever unless it expires. So if you sell the domain, the buyer gets to pay the reduced renewal fees.
The promotion does not include Rightside’s “Platinum” premium domains that are priced above $50,000 or set to “make offer”. (Although I’m sure they’re willing to negotiate on these.)
Here are some examples of Rightside domain names and their retail prices at Name.com. During the promotion period, you’ll pay the retail price for the first year and then get the discount in subsequent years.
Interactive.studio $1,875
Adblock.software $1,250
TourGuide.video $750
Advertising.ninja $625
Barcelona.rocks $625
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