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For this reason, there are several ways to combine the data you need to monitor into one central location. Google Analytics has some great resources available in the form of custom segments and dashboards, which can be shared individually or as a package.
For this reason, there are several ways to combine the data you need to monitor into one central location. Google Analytics has some great resources available in the form of custom segments and dashboards, which can be shared individually or as a package.
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== What to monitor ==
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Deciding what to monitor really depends on your business/organisation and what is important to them. Ecommerce sites will have a very different interest to blogging and news sites, for example.
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In this series of articles we'll consider some general metrics to monitor, along with some sector-specific metrics. These articles assume that you have [http://www.google.com/analytics Google Analytics] running on your website, and you have associated a [http://www.google.com/webmasters Google Webmaster Tools] account with your Analytics account.
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{| style="width:100%;" cellspacing="1"
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| class="home-tile" style="width:33%;" |
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<div class="home-tile-title" style="background-color:rgba(87,138,214,.3);">'''Monitoring for Errors'''</div>
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<div class="home-icon">
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<div style="display:inline-block; padding:.7em .5em;">[[Image:Nuvola_arrow_right.png|30px]]</div>
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</div>
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<div style="display:inline-block; padding:.4em .5em; min-width:33%;">
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;[[Managing_404_Errors|404 errors]]
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;[[Monitoring_Server_Health|Monitoring server health]]
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;[[Alerting_about_errors|Getting alerted about errors]]
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</div>
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| style="padding-right:1.2em;" |
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| class="home-tile" style="width:33%;" |
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<div class="home-tile-title" style="background-color:rgba(255,255,0,.3)">'''Monitoring for performance'''</div>
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<div class="home-icon">
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<div style="display:inline-block; padding:.7em .5em;">[[Image:Star_icon.png|30px]]</div>
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</div>
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<div style="display:inline-block; padding:.4em .5em; min-width:33%;">
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;[[Monitoring_Site_Speed|Monitoring site speed]]
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;[[Tracking_conversions|Tracking 'conversions']]
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;[[Analysing_User_Experience|Analysing User Experience]]
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</div>
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| style="padding-right:1.2em;" |
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| class="home-tile" style="width:33%; text-align:left;" |
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<div class="home-tile-title" style="background-color:#d3e5b8;">'''Monitoring for prominence & people'''</div>
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<div class="home-icon">
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<div style="display:inline-block; padding:.7em .5em;">[[Image:Advanced_icon.png|40px]]</div>
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</div>
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<div style="display:inline-block; padding:.4em .5em; min-width:33%; max-width:66%;">
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;[[Monitoring_Brand_Mentions|Monitoring brand mentions]]
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;[[Tracking_Topics_Of_Interest|Tracking topics of interest]]
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;[[Managing_Social_SEO|Managing social SEO]]
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|}
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[[Category:Search Engine Optimisation]]