Founded by mother and daughter entrepreneurs, Pubslush offers authors three options for selling their books: crowdfunding, pre-sales, and sales of the final book. With so many great authors dismissed to the infamous “slush pile,” they wanted to give authors a platform to get out of the slush pile and sell their books. In this episode of the DIY Author podcast, Pubslush CEO Amanda Barbara explains how crowdfunding works (and when it doesn’t work), how an author figures out the amount of money to ask for, and why you should build your base before you launch your book.
Are you writing a book? Have you written a book? Are you seeking a traditional book deal or are you traveling the self-publish route? Maybe you’re on the fence and still exploring what’s best for your book. This episode covers what you need to know as you prepare for your adventure in publishing. Chris Well interviews Amanda Barbara, CEO of Pubslush, a platform for getting your book into the hands of readers. Pubslush has a venue for marketing, pre-publication promotion, and selling your book after it’s published.
Learn about 3 ways to sell your books– including crowdfunding, pre-sales, and sales of the final book
What makes this really different than a lot of the other crowdfunding platforms out there is many of our parameters are centered around making things better for authors and publishers, like our funding model specifically. We have a flex funding model. We only take 4%. Some of those things really set us apart.
What is Pubslush?
Pubslush was started by Amanda Barbara and her mother when they saw a need in the self-publishing industry. Self-publishing was on the rise, but so many of the books were not up to the quality standard of books by a traditional publisher. The quality deficit was largely due to authors having to use money from their own pockets to get their books to market. Pubslush saw an opportunity to provide a mechanism for funding books through crowdfunding as well as offering services to take the authors book from concept to publication.
Their platform provides a service for the entire publication process–which includes planning, funding, marketing and selling. Self-published books could finally have the same superior features and quality as those published by big publishing houses.
In fact today, Pubslush partners with traditional publishers. Pubslush is a community for authors, readers, and publishers to co-mingle and exist in one platform. Their services aren’t limited to books but also extend to other published media, including magazines and screenplays.
How Crowdfunding Works
Crowdfunding is gaining momentum among entrepreneurs, filmmakers, product creators, and now authors. When an author needs money to publish a book, crowdfunding can be used to advertise the upcoming publication and people can buy the book in advance. The supporters receive something in exchange for that financial support. The crowdfunding model of Pubslush is reward-based–the buyers receive something in addition to the book.
Thresholds are established so specific amounts of money are invested to earn a specific reward. For example, for an extra $5 they receive the book and a written thank you note. The rewards get bigger as the amount of the purchase increases.
How Pubslush Is Different From Other Funding Platforms
Pubslush’s funding model is unique: They concentrate on making things better for the author and publishers. Consequently they offer a very low fee, flex-funding when they handle a book. Funds for publishing a book can go toward paying for editorial, cover design, layout, digital conversion, growing a social media presence, book tour, book signing events, and other marketing.
Planning to Launch Your Book Campaign
Pubslush wants to help authors produce a successful book. They created an entire planning system within Pubslush that totally supports the effort of the author long before they are ready to crowdfund their book. The Launchpad helps the author prepare for a campaign, serving as a hub for social media, the book summary, Q&A, a video–anything that will help get support for the book before the time comes to do full-out crowdfunding.
As an alternative, an author may choose to instead sell pre-orders of his or her book. In this model, the author packages items such as the eBook and print book, but on the author page the actual funds raised aren’t displayed.
Amanda discusses the importance of driving traffic for pre-sales to one venue–be it Amazon, Barnes & Noble, Kobo, Pubslush, Indiebound, etc. She says that, unless you are a famous author, you have to drive and market your book.
Creative Marketing
Marketing a book through crowdfunding is serious business because the author has only 45 days to raise the money. The higher the excitement generated for the book the better the campaign results will be. Amanda relates how one author used a launch party to pull in the book buyers.
Before a campaign goes live, an author must have lined up 10 to 20 solid buyers. Creativity in getting the word out there is imperative.
Two Ways to Fill Your Orders: Self-fulfillment or Pubslush-fulfillment
• Self-fulfillment – the author is responsible to fulfill the order. Whether it’s an eBook or a print book, the author is responsible for sending them out to purchasers. The upside of self-fulfillment is that the fee is aggressively low.
• Pubslush fulfillment – Due to a partnership with Ingram Content Group, Pubslush can fulfill print and eBooks.
Pubslush is the one-stop-shop for aspiring and seasoned authors. Pubslush offers complete services to authors whether they are writing a book now, published last month, last year, or five years ago. The cafeteria of services include prep work, ability to customize branded pages to build community, one-on-one advisory services, marketing data and analytics, and easy ways for people to buy books. They also offer a foundation that campaigners can join to promote literacy.
SPECIAL OFFER FOR DIY AUTHOR LISTENERS: $25 OFF PUBSLUSH PREP!
If you’d like to use Pubslush for your project, you’ll want to check out their “Pubslush Prep” department–which offers personalized assistance with your book launch, including help with your marketing, your email strategy, social media, and more.
Pubslush is offering you a discount if you purchase the Silver, Gold, or Platinum package: Just enter the promo code DIY (case sensitive) and get $25 off. Find out more about what they offer at pubslush.com/prep/signup.
WHAT YOU’LL LEARN FROM THIS PODCAST
How Pubslush is different from other funding platforms
How crowdfunding works–and when it doesn’t work
How to figure out how much money you need
How to build your fanbase before you launch your book
Comparing the different types of book sales
How to prepare for a book launch
The importance of being creative with your book promotions
Live Link to Learn More
http://pubslush.com/
TRANSCRIPT FOR DIY AUTHOR EPISODE 18
PART 1: MORE THAN CROWDFUNDING
Chris: My guest is Amanda Barbara. She is the CEO of Pubslush, which you can find online at Pubslush.com. People talk about Pubslush as a crowdfunding platform, but there are actually three legs on that stool—there is crowdfunding, there is pre-selling, and then there is selling. Did I describe that correctly?
Amanda: Yeah, at Pubslush we really focus on marketing and pre-publication promotion. Before your pub date is really were you can capitalize on Pubslush and utilize our community and our platform. There is opportunity to be a part of our community, even if you didn’t use us in pre-publication—so, yes, we offer a lot of different things.
Chris: Pubslush started when you and your mother saw a need in the marketplace. Were the two of you coming at this as authors yourselves or publishers? What do books mean to you?
Amanda: My mother and I saw a need. So many books are being published a year, and self-publishing was on the rise. At the same time, the quality of those books weren’t as high as they possibly could be. A big barrier to entry was funding–a lot of authors had to use their own money out of pocket to be able to produce a high-quality book, and they weren’t really sure whether or not that book would sell any copies.
Crowdfunding was also—and still is–an up-and-coming industry. It has its own legs. Famous people are doing it. Entrepreneurs are doing it. So, why not authors? Authors are entrepreneurs in their own right. We saw an opportunity and created Pubslush through that.
We’re both big readers. I’m not an author. Maybe one day, but I’m a big writer in regards to content and have always been involved in the writing space. But I was more coming on to help her in sales and marketing, because that’s where my expertise lies.
We’ve evolved so much since then. When we launched, it was more targeted to self-publishing. Now, some of our best partners are traditional publishers. It’s really crossed over–we’re a community for authors, readers, and publishers to co-mingle and exist in one platform.
Chris: The word “crowdfunding” gets thrown around a lot. To someone who doesn’t quite know what it is, how do you describe crowdfunding to that person?
Amanda: When we talk about crowdfunding in the Pubslush sense, we’re talking about reward-based crowdfunding. I hate when anyone says the word “donation” or “fundraise.” Those are not words you use when you talk about crowdfunding–unless you’re doing donation-based crowdfunding–but this is reward-based, so people are getting something in exchange for the dollar amount.
Usually, when I define crowdfunding, I say “receiving small amounts of money from a large group of people to fund an ultimate goal, and those supporters are receiving something in exchange for that financial support.”
Chris: It’s like pre-sales, but there are also different tiers. If I pre-buy at a certain level, I get something in addition to the book, correct?
Amanda: Absolutely. With crowdfunding, it’s definitely pre-selling as well as testing the market, and mitigating your financial risk. Of course, you’re getting something. For as little as $5, maybe you’re getting a thank you note, and for as much as a hundred, a thousand, ten thousand dollars, you’re getting bigger and bigger things in exchange for that dollar amount. It just varies depending on what the author has to offer.
Chris: There are several different places that person can go to do crowdfunding. However, Pubslush is specifically about authors and writers. In fact, before I looked at your site, I assumed it was books–but the site mentions books and screenplays and magazines. Any kind of content works in the Pubslush system. Is that right?
Amanda: Yeah. There’s a wide range of what we’re working on, but still very centered in the publishing industry and readers and writers.
What makes this really different than a lot of the other crowdfunding platforms out there is many of our parameters are centered around making things better for authors and publishers, like our funding model specifically. We have a flex-funding model. We only take 4-percent. Some of those things really set us apart.
PART 2: HOW MUCH MONEY DOES AN AUTHOR NEED?
Chris: Now when a writer comes to Pubslush and is trying to raise the money, what am I raising the money for?
Amanda: It really does range, Chris. Some authors have already funded the whole book themselves, and they’re trying to pay themselves back for some of the money they’ve outlaid. Some authors want to be able to put X amount of dollars towards marketing to really be able to promote the book, and marketing is expensive. Some really want to create a social media presence for themselves, and they haven’t in the past. We had authors raise money for tours. But the most common things that we’re finding is, of course, your cost for production: editorial, cover design, layout, digital conversion, things along that nature.
Chris: How is the dollar figure calculated? How does an author know how much is the correct amount to ask for?
Amanda: That requires a bit of homework. My team helps as much as we can, but you need to break down what your cost are. We work with companies that help you get price points for all of the categories–they’re able to say, “Your cover design will be an average of this amount of dollars.” You’re able to actually budget, and that can range as little as something like $500 all the way up to $10,000, just depending on what your needs are. You just need to establish what’s the most important to you as an author.
Some of these companies are putting in print runs for you. Do you think you need a thousand books? Maybe not. Maybe you need to re-evaluate. It’s really up to you.
If you’re looking to do more of a DIY, something like a Lulu or a Fast Pencil–both great companies, both produce really great books–but their price points range as well. You can do a free book with Lulu, but the quality might not be as good as if you paid for a copy editor or professional cover designer.
It’s really up to the author to decide what’s in their budget, and see what kind of level of book they want to produce. We guide them in what their goal should be.
PART 3: STARTING TO PREPARE BEFORE YOUR LAUNCH
Chris: Some authors hear about crowdfunding, and they’re like, “I’m going to do that.” Then they’re surprised that it didn’t work because they didn’t have a following. Do you ever turn authors away because they’re really not ready for this yet?
Amanda: We’ve actually created alternatives for people who aren’t ready. For example, we have something called the Launchpad in Pubslush. Basically, it’s a “coming soon” area–you can do that 60, 90, 120 days before your crowdfunding campaign goes live, and it’s a great marketing tool because you’re able to actually have a button that says “become a fan.” You can start getting fans and people interested. Then, the day your campaign goes live, all those fans get an email.
Something to keep in mind–if you’re not ready to start crowdfunding right now, you might want to be able to have a place that has all of your social media. It has your summary for your book, your cover, a Q&A with you, a video, whatever … This is an all-encompassing page that we offer on Pubslush. It’s everything you possibly would want to offer to your reader, all in one place.
Do you need to definitely have a marketing strategy when you launch a crowdfunding campaign? Absolutely. Do you need at least 30 days of prep? Absolutely.
I always tell my authors, “Write down 10 to 20 people that you’re going to go to on day one, that you know will 100-percent give you money to fund your project. If you can’t name 10 to 20 people, then you need to sit and work on that first.” No project will be successful without that seed funding. No one wants to support a project at zero. I don’t, you don’t–you want to be a part of momentum. But there will be those initial funders that just love you, Chris, and are like, “Chris is my cousin,” or “He’s my uncle,” or “He’s a friend from college, and let me help him get that beginning money there.”
When strangers come across it, they’re more inclined because you have that momentum. That’s why crowdfunding works. Crowdfunding means you’re using the crowd–people you don’t know–to fund your project. It’s all about getting the people you do know there first to help you get that initial momentum.
Don’t underestimate the power of your local community. There’s a huge impact in getting out from behind your computer screen and really making an impact face-to-face. What can you do in your community?
I’ll just give an example: A female writer that’s a mom and has kids in the school district. You can utilize maybe a school newsletter that goes out, a district-wide newsletter. Maybe go to your local library or your local bookstore and set up a signing.
Everyone loves a fun party. We had an author that did kick off her crowdfunding campaign with a party–a launch party–and it was a cash bar, so she didn’t outlay a lot of money. The venue donated the venue, so she didn’t have to pay for anything. She got some people to give some raffle items, so she was able to make it pretty exciting.
The Pubslush team actually went to her event–we offered because we really loved her and she was great, and it was here in New York. We went to her event and we walked around with iPads. She raised over $2000 on day one of her campaign, just from bringing all of her best, closest people into one room. She had over 60 or 70 attendees, and more than half supported the campaign on the spot.
It’s a great way to celebrate the kickoff of an upcoming book and bringing everyone together to celebrate with no cost to them, and they’ll pay the $20 to get a copy of your book.
There are creative ideas that you can do if you don’t have a social media presence. Do I think it’s important to have some type of presence online? Absolutely. If you don’t have a Twitter or a Facebook, that doesn’t mean start a Facebook and a Twitter. You’re not going to be as effective there. Maybe you need to use outlets you’ve already built. Maybe it’s LinkedIn. Maybe it’s creating a newsletter list for yourself, or an email database, things like that.
There are a lot of different creative ways that you can be successful.
Chris: I really love that party idea. There’s something about eye contact that you don’t get in social media. You said that Pubslush people walked around with iPads. If I did something here in Tennessee, and I had friends who were logged in, is that something that we can do—or were you logged into admin or something?
Amanda: No. Anyone can do it. We just had her campaign page. We’re coming to a table and partygoers literally had their credit cards out, creating accounts on the spot. The whole process took under five minutes. And it’s great because the reason they were coming there was to support your book. Many people actually got the physical copy–she had physical copies–instead of collecting cash or writing an invoice, it was all electronic, and it all counted toward her campaign.
When people go to bookstores, it’s great to sell copies of your book in a bookstore. That’s amazing, but then the online piece is missing. You’re not getting other people that might not have been able to come to the event to see what a presence you have in that bookstore.
Something we didn’t mention, Chris, which I think is super important is that Pubslush gives you all your reader data and analytics. If you sell a thousand copies on Pubslush, you know who those thousand people are. That’s huge.
You need to build an author-reader connection and make that reader a fan so they continue to read book after book. I’m a big reader, so I follow some specific authors. Every time they release a new book, I pre-order that book because I’m a huge fan of them as the author. Building that is really important.
PART 4: WHERE DOES THE MONEY GO?
Chris: When an author raises money on Pubslush, what is the process?
Amanda: For crowdfunding, the author sets a minimum goal and an overall goal. The minimum is the least amount you need to raise to make the book possible. We require it to be $500 or more. Let’s just say, Chris, you set your minimum at $500 and your overall goal is $10,000. If you got $10,000, you’ll really be able to cover all your costs and make a big splash in marketing. That’s what you really want to achieve, but you know that if you get maybe $3,000, you still can make the book possible.
Once you hit that minimum amount, cards begin getting charged. At the end of the campaign, which is usually about 30 to 45 days, you receive the funds at the end, a wire transfer or a check or into your bank account.
Chris: When you look at crowdfunding campaigns on Pubslush, what are the factors you look for and say, “OK, this one’s going to work”?
Amanda: The biggest thing I look for is did they use the Launchpad? Have they started to put the marketing efforts in place early on? Did they do their homework? Do they have a strategy in place?
We know what works. We’ve seen what’s been successful. If they have taken some of the advice we have given them, that’s huge. They’re not sitting there with no fans on the Launchpad. They’re not sitting there not Tweeting or sharing it anywhere. They’re being active, and they have a plan in place.
It doesn’t mean you need to have a thousand friends that are going to give you $100 each. It means you have a starting point.
The best thing about Pubslush, too, is we let you actually leverage the people that you’ve already gone to support you to get new supporters. We recommend, if you have, let’s just say 20 supporters by day five, taking those 20 supporters and sending them an email saying, “Hey, guys, it’s Chris. My book is doing really well, and it’s because of you, guys. I couldn’t say thank you enough. We’d love for you to share my campaign with your family and friends that might also be interested in this genre. I put some tweets below that you can copy and paste to share with your network, and here’s also an email template if you want to copy and paste it to some of your friends and family. We’d really appreciate any help would be great.”
Now you’re giving them all the ammunition. All they need to do is copy and paste. Many readers, because they’re already supported you, want other friends and family to pre-order the book and read it with them.
I think it’s really being able to leverage who is already in your network and getting their network, and then their network’s network involved in what you have going on.
PART 5: THE DIFFERENCE BETWEEN “CROWDFUNDING” AND SELLING “PRE-ORDERS”
Chris: What is the difference between crowdfunding and a pre-order?
Amanda: The pre-order option came about because we were seeing that everyone loves Pubslush and what we were doing in our community—but many authors that didn’t need the funding didn’t want to crowdfund. They didn’t want the stigma of crowdfunding, but they still wanted to use Pubslush. How could they use us?
The pre-order model essentially is similar to the crowdfunding model in regards that you can create packages so you can offer more than just your eBook and your print book. You can still have your summary and excerpts and author interview and image of video, etcetera, so it can still be an all-encompassing page. The biggest difference is that there’s no money shown to your readers. It doesn’t say, “Chris raised $5000 so far.” None of that. It’s really reader-driven, so it says “Chris has 10 readers that have already pre-ordered his book,” or “Chris has 100 readers that have already pre-ordered his book.” It’s more driven by readers than it is by dollar amounts.
Chris: It’s all of the things that are cool about crowdfunding, but I don’t have to have that dollar figure?
Amanda: Absolutely. You don’t have to.
Chris: If I wanted to go this direction instead of crowdfunding, would you say it’s the same best practices as crowdfunding?
Amanda: What I recommend to an author–and I’m not trying to be biased here, but I’m trying to give them the best advice possible–is you want to drive all your traffic for pre-sales to one venue. If you’re listed on Amazon, Barnes and Noble, Kobo, Pubslush, Indiebound, etcetera, where are you going to get the best information from the marketing?
Because no matter what you’re doing the marketing as an author. Unless you’re James Patterson or Jodi Picoult, you’re not going to just have organic sales. Especially as a first-time author. You have to drive and market your book.
Everyone that you’re sending to your Amazon page or your Pubslush page comes from some type of marketing outlet. Once you’ve built up traffic to that, that’s when you get those organic hits and those people that notice you.
What’s different about Pubslush than a lot of the other retail outlets is we also have our publisher and partner pages. For example, some of our traditional publishers have pages that have pre-orders that are coming, books that are coming soon, and also books that they’ve previously published. Also books that are in our Launchpads that are coming soon. Being a part of a community, like a traditional publisher’s community or partner’s page on Pubslush lets you be in a more intimate community of readers.
There are so many self-published authors now trying to really figure out how to do it on their own, which is amazing. But you need to know that you don’t have to do it by yourself. Who is your team? Is it an editor you’ve been working with? Is it a hybrid publishing company? Is it a DIY publisher? Is it Pubslush? Who is your team? It is crucial to have a team behind you to guide you how to be successful.
Pubslush gives you all your reader data. You have a thousand pre-orders on Pubslush, and a thousand pre-orders on Amazon—now, we’re letting you connect with those thousand people, but the other thousand you’re losing information on.
Chris: Are we talking about just physical books or can we do eBooks through Pubslush?
Amanda: Both.
PART 6: HOW ARE THE ORDERS FILLED?
Chris: If I’m pre-ordering a Pubslush, is Pubslush the store or is Pubslush a channel to get to other retailers?
Amanda: I’m so happy you’ve asked this, Chris, because I wanted to definitely explain this. We have two options.
The first option is self-fulfillment. Meaning, the author is responsible fulfill on their own. Whether it’s an eBook or a print book, you fulfill. The positive about self-fulfillment is that the fee is aggressively low. It’s only 4-percent, and we have a 3-percent processing fee. The author is walking away with over 92-percent of that book sale, print and digital.
It’s a great thing if you’re an author that wants to order a hundred books in bulk, keep the sale cost down. Maybe you want to sign some copies of the book for your readers. Whatever the case might be and you want to send them out yourself, we let you export all the data so you just literally drop those mailing addresses right into labels. It could take you two to three hours max, but you make a lot more profit in the end. That’s option A.
The other option, option B, is Pubslush fulfillment. We’ve just recently partnered with Ingram Content Group, which I’m really excited to announce, and starting March 1, we’ll be able to actually fulfill print and eBooks. That is really exciting. If you want Pubslush fulfillment, it would be the standard way that Ingram works with many other retailers. As an author, you work out. The percentages that you receive from Ingram based on every single sale, but we would fall into that category.
This is just for pre-orders, Chris, specifically. That’s what our focus is.
Once you list your book in our books for sale area, then we have the affiliate links to all major retailers. We still have Amazon, Kobo, Barnes and Noble, iTunes, etcetera. You’re able to actually drive traffic to major retailers if you want. We’re still that pre-order platform.
Chris: If I send people to the Pubslush page, they can find links then to other retailers? Is that what you just said?
Amanda: Yes, for people that didn’t work with Pubslush for their pre-publication. If you’re an author and you’ve published your book maybe last year, or five years ago, and you’re like, “You know what? It’s not really doing well in other major retailers. I haven’t sold in a while.” You can list your book completely for free in the Pubslush community. Now you get exposure to a new set of eyes, and we’re driving traffic to our platform obviously every single day. It’s a great way to bring a new life to it and get some fans, get some people commenting. That’s an option for you. Like I said, we drive traffic to all the major retailers.
Chris: Pubslush offers three selling options—crowdfunding, pre-sales, and sales. Are they a sequence, or are they three separate choices?
Amanda: What we find is that “crowdfunding, pre-order, books for sale” is kind of a flow. Once your crowdfunding is done, you should just push right into pre-order, so anyone that didn’t take advantage of the crowdfunding campaign can do so in a pre-order model. You’re still capturing orders. Say, your last 24 hours, your crowdfunding campaign just ended, and then you get five friends that said, “I’ve been so busy, and I still want to support you, how can I do that?” Send them to your pre-order page. The URL is still the same, so that’s a huge advantage.
But if you didn’t do crowdfunding and you went right to pre-order, then you go “pre-order” to “sale.” It’s either “crowdfunding, pre-order, sale,” or “pre-order, sale.”
PART 7: IT’S YOUR JOB TO MARKET YOUR BOOKS
Chris: Are there any best practices for somebody that just shows up with a book for the selling side?
Amanda: There are definitely things the author can be doing, whether they published last month, last year, five years ago. Hugh Howie says, “Your marketing is for life. You’re marketing a book no matter how old or new the title is. It’s part of your job to constantly be marketing a title.” I think that being able to be creative and continue to keep rejuvenating a title is essential.
We have a great blog, “Fine Lines,” that covers publishing across the gamut. We feature authors. We feature publishers. We do reviews. We do spotlights, events going on, etcetera. If you wanted to put your book on Pubslush, and you wanted to do some promotion around that and be featured on the blog, you let us know and we can feature you on the blog and tag it back to your book. Our blog gets over 10,000 hits per post. That might be an audience that hasn’t seen your book before, that hasn’t touched that author and that new type of audience. It might be an idea for an author to really think out of the box because it doesn’t cost anything.
Like you said, best practices. Are you sharing it on social media? What are you doing to really get it out there? If you need help, my team’s here to give you five to ten tips that might really help your book succeed essentially.
Chris: What are some of the new features that Pubslush has coming out?
Amanda: Yes, we just talked a little bit about our Ingram integration. As I mentioned, March 1, we’ll be able to do fulfillment. We’re also going to be able to pull some previously published titles from our publishing partners. Our site will be filled with a lot more content, which I’m really excited about. Then we have some really great reader initiatives rolling out this April–some really great things coming about that will have readers really excited about interacting on Pubslush.
Chris: For an author listening who wants to get started, what is the first step to becoming an author of Pubslush?
Amanda: If you want to get started, you can always email me directly, amanda (at) pubslush.com. I’m more than happy to talk to any author that is just really trying to navigate the publishing industry. There’s a lot going on in publishing right now, and it’s very hard to navigate. I’m open always to any author that’s interested in learning more.
If you’re an author that’s looking to crowdfund or pre-order, you go to Pubslush.com and check out our submit tab. It tells you a lot of great information there. You can read through it and get started.
If you’re an author that just wants to list your book in our books for sale, also hit the submit button and you can click on the books for sale option.
If you’re an author that’s interested in possibly being featured on our blog, you can email blog (at) pubslush.com with any guest feature ideas. Nicole, our marketing director, handles the blog and she is always open to great new submissions, so definitely let us know about that.
You can keep up with us on Twitter as well @publush.
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