Guest Post- Today our host is Sarah and she will be telling you some of the most important principles in Social Media profitability in Online Trade.Significance of social media for business is much serious than just popularity contest. Every business owner today is interested in penetrating social media, like Facebook, Pinterest or Twitter, because the target audience spend most of their time in these websites. SEO or search engine optimization is necessary to increase a website’s visibility and engaging greater number of visitors. In fact, social media and SEO are more closely linked today than people realize. The customers not only find out information about your brand through tweets, posts or social chatter, rather they like to perform in-depth research for finding the content spread throughout the web. Search engine optimization is crucial for finding a social media page through organic search results.
Google and other search engines monitor and index even the contents of social networks today. Facebook pages, Twitter topics, photos, videos, blog posts and all other contents created and posted in social media sites are viewed and scanned thoroughly by search engine spiders. This is the reason why running of your brand profile in popular social media platforms can be greatly benefited by applying SEO-know-how to the social chats, posts and sharing. Below are some important points to consider for making the social media page more optimized and successful in search engine result pages (SERPs).
Identify the key target terms:
It is essential to identify the high-value key target terms and phrases in order to optimise the brand associated contents. It is advised to focus on top fifty to hundred most relevant and meaningful terms to relate to your brand and avoid using too many unrelated key phrases, as this might affect the SEO in negative way. You have to be specific while selecting the terms and make concrete list of the keywords that you want to aim at your target.
Liberally use target terms, hashtags and links in Facebook updates or Tweets:
Tweets by especially promoted or high profile accounts get extensively indexed by search engines. Try not to miss any opportunity to include the keywords as an when they seem relevant. Keep in mind that repetition of same word will definitely annoy the readers and this might appear like spam. It is recommended to use keywords and phrases at the right time and right place when it seems logical and relevant to the content.
Expert SEO agency generally uses the target terms and links for all of the content posting descriptions:
One of the social media sites allow the users to post descriptions about the shared content. This is not only important for making the content more understandable and user-friendly for the visitors, but also for enhancing the visibility to search engine crawlers. You can include the detailed descriptions using most valuable keywords in: The ‘about’ section of Facebook page or Twitter profile, Pinterest pins, Titles and descriptions in YouTube video
Use target terms and links in blog titles and copy:
Blogs can be considered as great place to create and display branded content, where you can have full control over copy, tags and images. Blog posts to be shared via social media should be optimized with the proper keywords in headings, links and tags. Since, the social media sites are the most popular platforms to share any kind of brand content that you create; it is good to incorporate valuable key terms wherever they make sense.
Social media plays crucial role in SEO strategy by incorporating tried and tested SEO strategies in the social media page for your business, which ensures more profitability for your organization.
About The Author :
Sarahis the social media marketing professional of a SEO agency in London. She likes to play chess and read non-fictional books in her free time. Click here to know more about social media strategies.