About Avella Specialty Pharmacy
Avella is an Arizona, USA based leading specialty pharmacy widely known and respected for its quality compounding, specialty pharmacy services and high touch therapy management programs. Avella’s mission is focused on optimizing health of its patients by adhering to best clinical management practices. Its clinical excellence empowers and educates patients, promotes regular communications with health care providers and also manages cost to provide affordable, specialty pharmacy services to its patients. Avella employs a team of trained clinical care coordinators, medical insurance advisers and pharmacists to provide a wholesome medical care and support for its patients.
Avella Specialty Pharmacy’s Business Objectives
In order to achieve their mission, the company defined their business objectives. Avella aimed to increase and enhance their internet presence, increase their visibility and offer their patients a unique online discovery leading to onsite clinical visits. Potential customers generally carry out detailed search on online search engines; therefore, Avella wanted to provide correct, detailed and up to date information to customers, to enable them to choose Avella effortlessly. Some online channels and local search engines also provide enhanced data and photos which may not provide the correct and up to date information, which can negatively impact a business and affect the search engine rankings. Customers are also influenced by online reviews and it is very difficult to monitor the brand identity online. Thus, there was a need to streamline the entire online presence of Avella. Based on this view, Avella’s main objectives for SEO are as follows:
Develop full exposure across all online search engines, channels, directories and listings.
Review and revise any online information about Avella.
Increase the search engine rankings across all available and relevant channels.
Strategy Adopted by Avella Specialty Pharmacy
Avella Specialty Pharmacy Company adopted three pronged SEO strategy which is as follows:
Identifying, classifying and revising all the listed data about Avella , updating the data and coordinating with the different channels for the same.
Creation of new information and listings on relevant and specific channels for the pharmaceutical sector. Developing search engine ranking signal points for the organic and localized traffic flow to the website.
Developing a system to monitor and notify Avella about the new listings, updates, reviews, social media posts and online reputation check to ensure Avella engages and interacts with the customers.
Results
Within a span of 3-4 months Avella achieved phenomenal results in its SEO strategy.
An increase of 36% in localized search engine rankings.
An increase of 53% in online visibility.
An increase of 71 % in online distribution channels.
An increase of 107% in listings by various channels.
An increase of 150% in reviews by the customers.
Avella’s customers have reported a higher satisfaction rate on the updated information and listings available on various channels and have noted a positive frame of mind while visiting the online stores. Thus by using the three pronged SEO strategy, Avella Specialty Pharmacy was able to achieve a 107% hike in published listings.
Learnings
SEO has the potential to manage online reputation, listings, visibility and bring about awareness about a company and its services. By managing the listings and updating the listing on various channels a more transparent and true corporate identity can be communicated to the potential customers. This aspect brings about a positive outlook for the customers while visiting the stores and availing the facilities and services of Avella. A satisfied customer then also writes positive reviews and shares their experiences on social media thus enabling Avella to win brownie points in all important social media platforms. All these factors also help in increasing the Search engine rankings eventually.
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