Marketing is an investment in the growth of business and Inbound Marketing is a process to drive traffic to website to generate leads and leads to sales.
Inbound Marketing is not done 1 time; however, it is also a slow process. The results are not generated fast with sales galore and it happens at a slow paces with sales generated with time.
There are 6 to steps in the process to Inbound Marketing:
1. Develop A Successful Marketing Strategy :
To Develop a successful Marketing Plan we first have to understand the goals and objectives of the plan:
What Marketing Challenges have you had?
Who is your target / ideal customer?
How can you attract them?
Where do potential Buyers hang out?
How much you should invest in a Marketing Plan?
How is the Marketing Plan going to show ROI?
2. Create And Maintain A Powerful Website :
An effective website is essential for your Online Marketing and Lead Generation. It is necessary to capture and monitor from where Traffic is coming, and what products are being viewed and at what time the website is being viewed.
The essential qualities of a website are:
Easy to navigate
Professional appearance
Search Engine Friendly
Mobile Ready
Easy to update
The important point to remember is that if you build a website, leads just won’t come. There are other important factors that aid in driving Traffic.
3. Generate More Traffic :
By increasing the amount of Traffic to your website, you increase the number of opportunities for visitors to convert leads.
The strategies to generate more Traffic:
Blogging: Blogging aids in making content relevant for your audience. Here, more pages means more opportunities to be found. It has been estimated that a Blog will get you 55% more traffic.
Social Media: It is estimated that businesses can see 63% increase in Marketing effectiveness when using Social media and also that nearly two thirds of US Internet users regularly use social media.
SEO (Search Engine Optimization): In SEO, it is important to identify target customers, create content that targets those keywords which attracts prospective customers and build quality links to your sites. It is estimated that 44% of searches are for specific products or services and 20% of Google searches are for local businesses.
PPC (Pay per Click): It is important to choose where you advertise for PPC. It is estimated that 70% of links search users click on are organic.
4. Convert Traffic To Leads:
In Converting Traffic to Leads, it is important to create attractive offers and calls to action that appeal to potential buyers at all levels.
Process of Conversion is:
Build landing pages that describe offer with a form to collect information.
When they complete the form, the lead will be given access to offer
Receive an auto responder mail.
Enter into your CRM tool.
Place call to action offers throughout your website.
There are different Levels of Buyers here and it is important to provide info to cater to all the levels of Buyers like; Unaware Buyers, Interested Buyers, Recognized Need & Ready to Buy.
5. Convert Leads into Sales :
The steps to convert Leads into Sales are :
Lead intelligence: Collect info on Leads.
Segment Leads: Lead profiling for effective targeting.
Lead Nurturing: Create campaigns to nurture leads.
Email Marketing: Stay in touch with your leads and communicate on a timely basis.
CRM Integration: Use a CRM system to track all activities with your leads and customers for a better sales process.
6. Measure Everything:
As quoted by W Edwards Deming, “ You can’t manage what you can’t measure”
It is important to measure the traffic to Leads, leads to customers, cost per lead and cost per customer.
Having said that, Inbound Marketing is a thing of the future and it is important for Businesses to explore this avenue for an effective Business model.
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