2013-09-19

Online Marketing Executive – SEO, PPC
Dublin, Co Dublin
€Excellent DOE Plus 21 Days’ Holiday + Public Holidays

Are you an online marketing professional with a superb grasp of search marketing, SEO or PPC principles? Are you seeking a new and rewarding challenge and the chance to deliver ‘best in class’ marketing solutions with an ambitious and fast-growing company? If so, read on.

Our client offers a unique range of cloud software products and services to meet their customers’ procurement needs with unrivalled efficiency, innovation and cost-effectiveness. They are now seeking an Online Marketing Executive to join their team.

As an Online Marketing Executive, you will be responsible for developing and implementing effective online marketing strategies aimed at increasing our client’s brand awareness and profitability. This will include using SEO, CRO, PPC, SEM and social media to develop innovative and exciting campaigns.

You will plan, implement and report on our client’s digital marketing projects and analyse data to effectively gain insight that will aid optimised performance. Applying key digital, financial and marketing metrics at each stage of the consumer lifecycle, you will seek to understand customers to predict future behaviours in order to achieve the best results.

Additionally, in this varied and rewarding role, you will perform key landing page analysis, make recommendations for optimal conversion rates and seek to influence consumer engagement.

Your other duties will include:

- Applying KPIs and developing dashboards at campaign and enterprise level
- Identifying marketing opportunities to maximise consumer adoption of digital channels
- Using analytical tools such as Google Analytics and Optimizely to ensure the best possible performance
- Building strong relationships with stakeholders to support the delivery of product sales

To be considered, you must have:

- At least two years’ experience of online marketing
- The ability to demonstrate a deep understanding of paid and natural search, display advertising (production and media buying), campaign management and other relevant media
- An understanding of SEO and/or PPC principles and optimisation variables

As an Online Marketing Executive, you must have strong problem solving and decision making skills and the ability to solve complex website problems effectively. Self-motivated and dedicated, you must be able to organise, manage and prioritise your workload effectively. Strong relationship building skills is also key.

Knowledge of procurement would be beneficial to your application, as would experience of working within an Agile and/or Scrum environment. Online marketing experience within a software environment would also be an advantage. A degree level qualification in marketing, digital media or a related discipline would be equally favourable.

To apply for the role of Online Marketing Executive (PPC, SEO), please apply via the button shown.

This vacancy is being advertised by Webrecruit Ireland Ltd. The services advertised by Webrecruit Ireland Ltd are those of an Employment Agency.

Additional Keywords: Online Marketing Executive, PPC, SEO, Digital Marketing Executive, Communications Executive, Online Campaign Executive, Digital Campaign Executive, SEO Specialist, PPC Specialist, Digital Campaign Co-ordinator, Online Campaign Co-ordinator.

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