The Physio Company is Ireland’s largest Chartered Physio provider with 28 clinics in operation. We are not your typical health care provider and in our Temple Bar HQ we have a young and forward thinking team all focused on growing our company. We are looking for an online marketing executive to help us drive forward with our already strong web presence.
We’re looking for someone who loves search marketing (paid and organic), website analytics and analysis, social media, blogging and content creation. If you are up to speed on all new search engine developments and are passionate for all things digital, then we want you.
You should be highly motivated to succeed, be able to operate in a fast moving sector and be able to work on your own initiative.
Role Description
The successful candidate will have an active role in a team environment dealing with a range of online marketing activities, including:
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Creating, developing, monitoring & managing PPC accounts (search & display).
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Numerous SEO activities across a number of websites (on page & off page).
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Exploring web analytics to identify areas for improvement or opportunity.
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Writing copy and developing the content strategy across our websites, blogs etc.
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Developing and managing the Company’s inbound marketing & social media strategy.
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Preparation of KPI reports, analyze on promotion effectiveness and make recommendations.
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Analysis of web site’s usability, navigation issues and conversion of landing pages.
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Focused on customer conversion and acquisition.
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Develop, monitor and redevelop (if necessary) our online marketing strategy and plan.
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Analysis and reporting of marketing campaigns and budgets to communication manager and CEO.
Requirements /Skills
Applicants should have a passion for digital marketing. They should also have relevant experience and training. We are looking for the analytical marketing executive rather than the creative marketing executive, so if you like being analytical and then use that precise knowledge to make and track changes, and then we really want you! We are looking for the right person not the person who has done X, Y &Z.
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Excellent PPC skills and experience is required. Candidates will ideally have managed PPC accounts across s search & display networks. Agency or client side.
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Excellent SEO knowledge & skills are essential.
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Ability to work under pressure and on own initiative.
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Comfortable using Content Management Systems i.e. WordPress.
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Ability to manage projects from start to finish, to multi-task, overcome challenges and meets tight deadlines in a rapidly moving business environment.
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Highly analytical person who is comfortable working with data
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Good commercial acumen.
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Applicants should be enthusiastic; self motivated & have a flexible working attitude with desire to succeed.
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Excellent written and verbal communication skills.
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Good time management skills with ability to work under pressure and on own initiative.
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Photoshop / InDesign skills are a plus.
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Email marketing skills a plus as well.