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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

In association with 8×8 Solutions UK, eight SME leaders joined IoD director general Simon Walker to discuss how companies can choose the right technology for their customers Host Simon Walker Director general, IoD Kevin Scott-Cowell Chief executive...

In the Book Notes series, authors create and discuss a music playlist that relates in some way to their recently published book. Previous contributors include Bret Easton Ellis, Kate Christensen, Kevin Brockmeier, George Pelecanos, Dana Spiotta, Amy...

Do you still have any doubt about the importance of including images in your posts? Then take a look at this great infographic from MDGadvertising Infographic by MDG Advertising Now that you have clear that you need images for your blog or your Company...

Don’t be deceived. Your prospects and customers don’t care. Your audience doesn’t give a damn about your business. You’ve got to stay alert – and give them a strong reason to. It’s your #1 responsibility! If you’re worried that your business isn’t...