Digitaldm.com

The way we create, deliver, and consume content has already been revolutionized by social media. The universe of social media marketing in the digital space used to be so joyfully straightforward and simple. You posted a photo, viewed your engagement...

Limitations are an inevitable hurdle that businesses will face, however they don’t have to prevent you from using social media as a marketing avenue. In fact, Forrester Research indicates that 38% of marketers are struggling the most with garnering...

Shama is the bestselling author several books including Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. She is the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. She...

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...

Social media… the 300 pound gorilla in the room that generates questions such as “why aren’t we doing more with this?” and “shouldn’t we be on this platform?” Comments like “XYZ brand is on it –...