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Igor Korobka leads Ad Sales at Epom Market a mobile advertising exchange that connects both supply and demand-side partners across an international network of inventory. Native advertising has gained the status of a real monetization juggernaut. Over...

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research...

When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing – results are results, even if they are lackluster – but funneling a shop’s dollars into an...

Flickr photo courtesy of Erich FerdinandThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be...

Old Spice’s Choose Your Own Adventure Game ad on Instagram If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which...