The music industry is rather dependent on songwriters writing material for the artists to sing. There are only a handful of artists who have written their own material since the beginning of their careers and when they do, they often sing from personal experience.
However, nowadays what people seek is controversy. In an industry which requires constant releases to stay relevant, it is now fast becoming a place where people with no background in music can make a breakthrough. In this clip we hear about a newcomer from Punjab about to begin production on his second project in quick succession.
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