Amazon Reports on first 90 Days of AWS Marketplace
After 90 days of operation for the AWS Marketplace, Amazon Web Services offered some insight into the reach and the progress of a service that has the potential to have a big impact on the way hosting providers do their business.
The AWS Marketplace is both an AWS powered cloud back end for SaaS solutions and (probably more interestingly), an online storefront for the distribution of those services, complete with billing handled by Amazon basically an app store for hosted SaaS solutions running on AWS virtual machines.
According to the update posted Friday on the Amazon Web Services blog, the AWS Marketplace has doubled its number of sellers since its launch in April of this year, with those sellers introducing more than 75 products to the catalogue.
Many of those are repeated browsing through the marketplace quickly, there are multiple offerings based on popular tools like WordPress, Joomla and Drupal.
Amazon says software has been launched in all of the AWS regions, a list that includes "Ireland, Singapore, Japan, Brazil and US data centers in Virginia, Oregon, and California."
The first product sold via the service was the Wowza Media Server, launched in Brazil. And the most popular category of services is content management systems, a familiar product for hosting providers.
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Other popular categories in the marketplace include, "Application Development, Databases and Caching (including NoSQL), Business Intelligence and Network Infrastructure," says the post.
While it remains to be determined just how much of a threat the AWS Marketplace is to traditional hosting services, it certainly isn’t insignificant. AWS was already a popular alternative to straight up hosting services among SaaS software developers, and that was before Amazon packaged in the billing, the means to take the products to market and the audience.
Talk back: Do you consider the AWS Marketplace a threat to your business? Have you heard anything from ISV customers about their interest in the Marketplace? What do you expect from it in the future? Let us know in the comments.
Liam Eagle has worked as a contributor to the Web Host Industry Review since its inception in 2000, and as editor since 2003. He has been editor of the WHIR’s print magazine since its launch. His daily involvement in the gathering and reporting of Web hosting news and his regular interaction with Web hosting leaders gives him an uncommonly broad appreciation of the issues and tends facing the business. Through his WHIR blog, Liam spots Web hosting trends and offers opinions on the industry wide impacts of major developments and the motivation behind big announcements.
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