Title: IT Business Partnering and Innovation Manager
Location: United Kingdom-United Kingdom (County level)-Kingston upon thames-Kingston Head Office
Job Number: 15000LQS
Job Title: IT Business Partnering and Innovation Manager
Salary: Competitive
Benefits: Bonus, Pension, Healthcare, Agile Working
Location: Kingston upon Thames, Surrey
Scope of role; Global
Background:
Unilever is moving from a world of broadcast advertising where we invest in brand-led communications through a limited set of calendarised one-way touchpoints, to a world of people-led, “always on” communications across multiple two-way touchpoints. These touchpoints happen in a multi-faceted world where digital channels are growing and merging together, as well as merging with more traditional marketing and media channels like TV. To win in Marketing we must win in digital as a core part of the consumer ecosystem, all the while balancing the delicate relationships and dependencies which exist in this complex world.
As we make this shift, the new currency is data and insight, where the ability to measure interactions and truly understand their significance within the digital ecosystem will be the key to digital optimisation.
Our aim...
To build the technology that will underpin key business capabilities which in turn will support Unilever’s ambition to win in digital. Overall, enable Unilever’s Marketers and their agencies to take advantage of technology to measure, understand and take action on digital activities, ultimately optimising digital activities to drive return on marketing investment (ROMI) in the digital world.
This role is in the Digital IT team (formerly Consumer IT), part of the Information Technology function with very strong partnerships with Unilever’s Marketing function and digital partners alike.
Main Purpose:
Support definition and delivery of Unilever’s Marketing digital analytics strategy and underpinning activities to support the digital transformation.
Deliver tools, technical capabilities and support new ways of working to transform the marketing function’s ability to measure, benchmark and optimise digital marketing performance, thus delivering a tangible and measureable return on marketing investment.
Report to the IT digital analytics lead with strong engagement with senior business leads (including sponsors) and regular exposure to relevant directors (both IT and business).
Lead cross-functional teams to deliver technology-enabled innovations to support this agenda. Responsible for direct contract resource, delivery by agencies and other technical 3rd party suppliers.
Global responsibility covering a range of geographical markets and Unilever divisions (categories and brands).
Key Accountabilities:
Engage with stakeholders (including business and technology leads as well as a range of internal and external partners) for work streams across the Digital transformation programme. Develop and foster strong working relationships and drive holistic alignment on the analytics agenda.
Oversee and deliver technology-enabled digital analytics capabilities across the CMCO portfolio which directly or indirectly support the digital transformation; manage technical partners and third party providers in the process.
Consult as a technical SME on the digital analytics agenda and interrelated capabilities. Understand the people, processes and technology underpinning digital analytics at Unilever in order to actively identify opportunities, risks, issues and dependencies. Actively seek solutions and ways to take opportunities accordingly.
Maintain an active external network and industry understanding around digital analytics to advise on Unilever’s analytics vision, strategy and underpinning initiatives. Proactively build and manage technology partnerships with a subset of key providers.
Communicate and educate around the analytics agenda. Act as a change champion for usage and adoption of analytics capabilities supporting development of a more data-driven marketing function.
Business partner and drive the technology innovation roadmap with key business functions co-delivering the digital analytics agenda.
Project manage technology components through ideas, feasibility, capability (including design, build, test, deploy), launch, and rollout in-line with overall business projects and associated deliverables.
Skills/ Experience/ Qualifications:
Essential:
Significant years experience with relevant digital marketing experience with in-depth and hands-on experience of media and preferably digital measurement and analytics.
Technical background by training/ qualifications or experience in a technical role.
Demonstrable appreciation of data management practices and principles.
Good business communication skills with experience of engaging with and managing senior stakeholders e.g. account management, business partnering.
Experience of working in a complex, global company including cultural awareness required to work effectively within a global and often virtual team.
Self-starter with a tolerance for ambiguity and self-drive to operate in an uncertain but often entrepreneurial setting.
Organisational skills to manage a complex portfolio of activities whilst maintaining strategic oversight of the bigger picture.
Appreciation of IT application support and maintenance processes, e.g. utilising ITIL best practices.
Experience in managing multiple external partner / vendor teams.
Financial awareness and understanding of business benefits analysis.
Commitment to ongoing professional development around digital best practices, technological innovation and industry trends.
Desirable:
Experience of working with key marketing technology stacks including Adobe, Google etc.
Project management qualification and/or practical experience.
Experience of communications and change management.
Knowledge and experience of virtual working.
Brand-focused background.
Standards of Leadership:
Bias for Action
Building Talent and Teams
Growth Mindset
Consumer and Customer Focus
Accountability & Responsibility
Key Interfaces:
Senior digital analytics IT business partner
IT Director for Digital Technology
IT Director for Marketing (specifically consumer marketing insights and media)
Senior business sponsors
Information & analytics lead for Marketing
Business leads from marketing (including consumer marketing insights and media teams)
Marketing brand managers (global and local)
Internal technology partners
Internal information & analytics partners
External agencies and partners (e.g. digital marketing agencies, digital analytics partner, media agencies, technology partners)
COMPANY OVERVIEW
Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland.
We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment.
We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace.
Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.
HOW TO APPLY
Hear stories from our Unilever Makers and understand how you can start your own Unilever career at:
http://www.unilever.co.uk/careers-jobs/professionals/.
Or to apply now, click on “Apply to this job”. All candidate applications are reviewed in accordance with the criteria outlined for the job role. Please note that the closing date for the receipt of applications is 17 th
December 2015
Candidates who have applied online can track their application through the candidate tracking link or, if you have any additional queries, you may contact the Recruitment hotline number on 0800 0284390 .
Job: Information Technology