Title: Global Media Planning Director
Location: United Kingdom-United Kingdom (County level)-London-100VE
Job Number: 15000AYU
Job Title: Director Global Media
Salary: upto £101,000
Benefits: Car Allowance £9,600 & Inner London Allowance £3,500, Bonus, Pension, Healthcare, Agile Working
Location: London, Blackfriars
Business Context:
As the second largest advertiser in the world, Advertising & Media are significant investment areas and critical growth drivers of Unilever’s business.
The rise of the Internet has led to a major shift in the communication and media landscape.
These changes are driving significant behaviour change amongst consumers and are forcing Unilever, along with all major advertisers, to radically re-think our overall approach to communication.
For the past 60 years, we have communicated our brand messages largely through TV commercials. With growing media fragmentation, rising DVR penetration, the wide use of mobile handsets around the world and the mass adoption of social media tools enabling two-way, real-time interactions with consumers, the old TV-based advertising model is being severely challenged along with the traditional “push” model of communication overall.
To remain competitive, Unilever needs to aggressively enhance our understanding and experience with newer channels of communication (i.e., mobile, online video, social media, search, gaming, etc), ensuring that our communication reflects consumer behaviour and moves from an interruptive model to one which is much more engaging and always on.
The key challenge in the role is to drive the communications planning approach for Unilever’s global brands in a given category, particularly ensuring a thoughtful approach to the use of digital paid, owned & earned media in our consumer connections.
The individual must use outstanding influencing skills to deliver communications plans and digital executions designed to breakthrough & resonate with today’s consumer in an increasingly complex and cluttered media environment.
In partnering with a global category/Brand Development team, the Global Media Director influences:
One of of Unilever’s “Super Categories” (e.g., Personal Care, Foods, Refreshments, or Homecare)
Millions in BD advertising production/fees (traditional & digital)
Billions of paid media investment around the world
Key Accountabilities:
Define & drive the media agenda with a global brand/category covering communications planning strategy, media innovation, ROMI/media effectiveness, and capabilities
Oversee development & landing of effective global communications strategy/plans for that category
Develop media capabilities to enhance performance and contribution of media for that category
Manage and oversee global communications planning agency performance for that category
Develop partnerships with key players – media vendors, digital companies and agencies
Drive digital and new media, a key thrust for Unilever
MEDIA AND COMMUNICATION STRATEGY:
Develop and land always on & campaign-specific communication models across paid, owned and earned media for global brands within a specific category
Provide brand planning investment guidance & analysis for a category
Author best practices/whitepapers and host education events to stimulate and guide smarter & more creative channel thinking in a key area of media (e.g., social, mobile, search, online video, gaming, or content)
INNOVATION AND PARTNERSHIPS:
Steer digital strategy & approach of Unilever’s largest global brands within a specific category
Incubate key media innovation initiatives for that category
Maximise innovation, value, and insight opportunities of a global digital partnership through corporate buying, leveraging Unilever scale across brands and effective day-to-day management of relationship with these key partners
BUILDING TEAMS & CAPABILITIES:
Expand media skills & capabilities of global BD community through exchange programs and education events
Skills/ Experience/ Qualifications:
Essential
Extensive years’ experience, of which at least some years spent in media
Proven track record in communications planning & media innovation
Experience in managing external partners
Desirable : Experience in marketing
Skills:
Deep understanding of media channels, particularly role of digital
Deep knowledge of media management
Business perspective and commercial acumen
Good understanding of marketing and business processes
Ability to develop and nurture partner relationships and networks
Standards of Leadership:
Bias for Action
Building Talent and Teams
Growth Mindset
Consumer and Customer Focus
Accountability & Responsibility
Key Interfaces:
VP Global Media
Regional Media Directors
Category Presidents, BD VPs & Directors
Media Insights Team
DMS team
Agency teams (media, digital)
Global Sales/Marketing/Product teams of key media partners
COMPANY OVERVIEW
Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland.
We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment.
We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace.
Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.
HOW TO APPLY
Hear stories from our Unilever Makers and understand how you can start your own Unilever career at:
http://www.unilever.co.uk/careers-jobs/professionals/.
Or to apply now, click on “Apply to this job”. All candidate applications are reviewed in accordance with the criteria outlined for the job role. Please note that the closing date for the receipt of applications is 23 rd
June 2015
Candidates who have applied online can track their application through the candidate tracking link or, if you have any additional queries, you may contact the Recruitment hotline number on 0800 0284390 .
Job: Marketing