Title: CRM Manager
Location: United States-New Jersey-Englewood Cliffs-Englewood Cliffs -700 Sylvan
Job Number: 15000MQA
About Unilever:
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan (USLP) commits to:
• Decoupling growth from environmental impact.
• Helping more than a billion people take action to improve their health and well-being.
• Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.
Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.
For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP:
www.unilever.com/sustainable-living/
Overview:
The CRM Manager is a subject matter expert supporting brand and cross-functional teams on the delivery of CRM programs. He/She owns the CRM strategy for the U.S., including governance, enhancements, and training, and will be delivering best practices to the organization. This individual will have responsibilities that span brands and the UL organization overall, and will work closely with the Digital Marketing Services (DMS), eCommerce, Brand teams and the Global CRM team to roll out a best-in-class CRM system and strategy.
Responsibilities:
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Lead the strategy, development, and execution of omnichannel CRM initiatives to optimize customer loyalty, acquisition, retention, personalization, and promotional strategies.
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Own the CRM agency and vendor relationship(s) including scope of work development, briefing process, and project management
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Partner with Marketing and Agency teams to develop and execute marketing communications, ensuring efficiency and consistency
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Work with agencies to develop reporting and insight based on a clear understanding of business objectives to inform marketing initiatives
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Partner with database, agency, and digital teams on the evolution and integration of segmentation strategies, models, web analytics and database enhancements to support best in class CRM strategies
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Monitor legal issues surrounding customer data and privacy
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Develop playbooks, best practices, and case studies for brands and cross functional teams to ensure success
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Conduct training sessions to embed the capability within the Unilever organization
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Be an ambassador of eCommerce throughout the organization and pioneer its success.
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Work in partnership with the Global CRM team to share best practice and learnings in the US for the benefit of the Global CRM network
The ideal candidate will have a high performance background and the strong ability to lead in an entrepreneurial environment.
He/she needs to be motivated by empowered decision making with calculated risks. Evidence of critical thinking, learning quickly, and a can-do attitude with an appetite for continuous development is critical.
Must be action-oriented with CRM and digital/e-commerce experience.
Education:
Undergraduate degree required
Skills:
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Strong ability to prioritize and manage multiple projects/processes at one time.
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Ability to manage multiple stakeholders from cross functional teams.
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Proven communication, influencing, organizational, and analytical skills.
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Thrive in a dynamic, evolving space with innovative thinking.
Experience:
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5 or more years of experience in CRM, direct marketing campaign development and execution, analytics, and/or loyalty program management is required.
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Experience developing integrated marketing strategies and integration of CRM with broader marketing and digital efforts
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Technical acumen with an ability to understand IT solutions and potential tradeoffs – able to communicate technology concepts to business users
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Relevant experience with databases, analytical and campaign tools is required
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Strong data manipulation skills manipulating and ability to draw actionable insights for developing compelling and innovative customer programs is required.
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A mix of CPG and non-CPG experience preferred, not required
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Proficiency in Excel and Powerpoint required
Unilever offers a competitive compensation package which includes: Medical & Dental Plans, Life Insurance, including eligible spouses, domestic partners & children; Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Tuition Reimbursement, Paid Vacation and Holidays.
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran status, or other protected class in accordance with applicable federal, state, and local laws.
Unilever takes affirmative action in support of its policy to and advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.
Please note: as part of the job application, you will be asked to complete pre-screening questions.
Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions.
If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.
Employment is subject to verification of pre-employment drug-screening results and background investigation.
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