Title: Trade Category Manager
Location: Singapore-Singapore (District Level)-Singapore (City Level)-USPL - Mapletree Biz City
Job Number: 160000HT
About Unilever:
Unilever
is one of the world’s leading suppliers of Food, Home and Personal Care
products with sales in over 190 countries and reaching 2 billion consumers a
day. It has 172,000 employees and generated sales of €48.4 billion in 2014.
Over half (57%) of the company’s footprint is in developing and emerging
markets.
Unilever has more than 400 brands found in
homes around the world,
including Persil, Dove, Knorr, Domestos,
Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and
Lynx.
Unilever’s
Sustainable Living Plan (USLP) commits to:
Decoupling
growth from environmental impact.
Helping
more than a billion people take action to improve their health and well-being.
Enhancing
the livelihoods of millions of people by 2020.
Unilever
was ranked number one in its sector in the 2014 Dow Jones Sustainability Index.
In the FTSE4Good Index, it achieved the highest environmental score of 5. It
led the list of Global Corporate Sustainability Leaders in the 2014
GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015
was ranked the most sustainable food and beverage company in Oxfam’s Behind the
Brands Scorecard.
Unilever
has been named in LinkedIn’s Top 3 most sought-after employers across all
sectors.
For more
information about Unilever and its brands, please visit
www.unilever.com
. For more information
on the USLP:
www.unilever.com/sustainable-living/
JOB TITLE: Trade
Category Manager
JOB LOCATION: Singapore
RELOCATION TERMS: Local
terms
Business
Context and Main Purpose of the Job:
Responsible for developing
and managing channel strategy and the 6P tactics for each of their retail
environments based on shopper and trade expertise. Works closely with both
Consumer Marketing and Customer Management to develop strategies and tactics
and execute against the category, brand and channel/customer strategies.
Main Accountabilities:
Category
Management
Execute
category planning through developing annual category plans for
channel/customer:
Assortment
- shelf-layout - promotional strategy - price positions.
Developing
trade segmentation and Go to Market Strategy
Coordinating
with Customer Management and Consumer Insights the segmentation and validation
of retail environments based on shopper profiles.
Development
of a Go to Market Strategy which defines the role of service providers,
identifies the pricing flow for key SKUs, and ensures distribution and coverage
are optimized in each channel at the lowest possible cost.
Leading
shopper insight development and application by channel.
Working
in conjunction with Consumer Marketing and Consumer Insights to develop
research programs: building expertise in retail environments, general shopping
behaviour, category-specific behaviour by environment etc.
Assessment
of Unilever and Category performance by channel, strategy definition and objective-setting
Leading
the development of a channel strategy which seeks to exploit incremental sales
growth opportunities in existing, emerging and new retail environments
Establishing
objectives and KPIs for all categories and retail environments and ensuring
tracking mechanisms are in place and utilized
Anticipating,
predicting, and proactively responding to competitive moves and tactics in the
channel, and in-store programs, while benchmarking Unilever’s share of
voice/activities in-store
Doing
a complete 6P review for Unilever & competition as and when necessary
Tracking,
reviewing and modifying channel and account plans to ensure Unilever is driving
consumption off the shelf cost effectively and brand objectives are achieved
within channel and customer P&L guidelines
Tracking
channel/customer distribution through internal & external data sources,
scan data, household panels & retail audits
Conducting
pre and post analyses of channel/customer promotions, developing a library of
performance history, and adjusting business plans based on results to drive
improved return on investment in all types of trade spending
Defining
6P strategy and tactics by retail environment
Applying
shopper and trade insights and performance assessment to develop
recommendations for product, pricing, promotion, placement and Point of
Purchase (POP) Media by retail environment via Trade Category Plan (TCP)
Ensuring
Customer Management and in-store staffs are supplied user-friendly guidelines
for management and execution of 6P strategies/tactics by retail environment.
Objective
setting, activity coordination and spending
Coordinating
the planning and execution of channel and account activities and communicating
plans to the relevant channel/account/geographic teams and Field Sales force on
time and accurately.
Key Interfaces
Account managers
Customer Management
Consume Marketing
Logistics
Finance
Customers
Relevant experience
required:
Essential:
Minimum Bachelor’s
Degree from a recognized institution
At least three to five
years relevant trade category management experience
Desirable:
Two years customer
facing, account management experience is an advantage
Two years brand building experience is an advantage
TO
APPLY:
Please apply online by clicking on “Apply Online” below. Your application will
be reviewed against our requirements. Should you not meet our immediate
requirements, your profile will be registered in our talent pool system and we
will match your profile to suitable future vacancies.
You will be able to access your status update through the candidate tracking
link.
Thank you for your interest and application.
Want to join our Talent Community? Please
register your details here:
http://unilever.avature.net/madebyyou?tags=singtc
Job: Customer Development