Title: Shopper Marketing Executive 12 - 18 Month Contract
Location: Ireland-Ireland (Province Level)-Dublin-Dublin Citywest Head Office
Job Number: 15000BUZ
Job Title: Shopper Marketing Executive 12 - 18 Month Contract
Salary: Competitive
Benefits: Bonus, Pension, Healthcare, Agile Working
Location: Citywest, Dublin
Travel: 5%
ABOUT THE ROLE
This role will require you to lead category, customer & brand growth through strategic marketing activities targeting shoppers across their “Path to Purchase” touch points.
This role is shopper insight driven working to unlock barriers and prompting triggers to purchase, positively influencing shopper behaviour, whilst also ensuring a strong return on investment with our customers.
KEY RESPONSIBILITIES
As a Shopper Marketing Executive you will be responsible for:
Excellent Strategy & Execution
Develop actionable shopper insights that drive behaviour, and are placed at the heart of everything we do.
Create a winning Shopper Marketing strategy, integrating the plan across the Path to Purchase touchpoints.
Understand and define the shopper triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth.
Develop and execute transformative engagement at the point of purchase through best in class POS suite
Implement the Shopper Marketing Plan with a’ 6 P’ approach
Creating Strategic partnerships with Key Retailers
Build strong “Go To” relationships with key retailer marketing and trading teams
Expert on opportunities within Retailers to support their corporate marketing initiatives or opportunities to develop portfolio activity, driving sales of Unilever brands.
Develop proposals for specific Category driving Retailer Shopper Marketing Programs with a focus on Consumer penetration of Unilever Brands
Understand the individual customer requirements & complexities for activation.
Operational/Planning/Collaboration
Ensure the Shopper Marketing plans are aligned to the brand objectives and customer priorities across the year.
Lead in conjunction with Brand Building (consumer marketing teams) and CAMs to develop tailored shopper marketing plans for key customers.
Managing collaborative creative agency relationships, through inspirational briefs, holding them accountable for deliverables and within budget.
Work closely with Retail Execution & CAMs to ensure all in-store activations land successfully on time in full as planned.
Full management of the Shopper Marketing Budget for the Refreshments Category.
Ensuring any SM plans have a positive return on investment and deliver tangible results with sales/penetration uplifts.
Reviewing and analysing results (and the 6 P performance) with pre-set targets to identify which and where to spend our SM budget
Leverages MCO (UK & Ireland team) and European team resource in driving simplification, strong relationships, cost savings and Best Practice
ESSENTIAL EXPERIENCE, SKILLS & QUALIFICATIONS
Shopper Insights
: Knowing shoppers and shopping behavior and translating insight into actions.
Experience of using AC Nielsen, Kantar, Dunnhumby,
Shopper Engagement
: Working with agencies, customers, colleagues and experts
Brand Building experience preferable
Customer Marketing experience – presenting to customers preferable
Experience with holding individuals to account, and managing several stakeholder relationships
Creative entrepreneurial mindset
Extensive interaction with the 6 P’s
REQUIRED LEADERSHIP BEHAVIOURS
Accountability & Responsibility
Growth Mindset
Consumer and Customer Focus
Bias for Action
Building Talent & Teams
COMPANY OVERVIEW
Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland.
We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment.
We are developing brands for people’s lives today and for the changing environment tomorrow - making sustainable living commonplace.
Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.
HOW TO APPLY
Hear stories from our Unilever Makers and understand how you can start your own Unilever career at:
http://www.unilever.co.uk/careers-jobs/professionals/.
Or to apply now, click on “Apply to this job”. All candidate applications are reviewed in accordance with the criteria outlined for the job role. Please note that the closing date for the receipt of applications is
Candidates who have applied online can track their application through the candidate tracking link or, if you have any additional queries, you may contact the Recruitment hotline number on 0800 0284390
.
Job: Customer Development