Is It Wise To Buy High Quality Links?
Link building falls into two categories:
Free Link Building
Paid Backlink Building
Paid links then fall into two types;
Direct Paid Links
Backlinks Created By SEO Companies
* There is a massive difference when you buy high quality links between being on a page that has text related to buying links on it and buying a link which is placed on a natural looking page which will benefit your Google rankings. *
Google don’t like paid links, people who buy them or sites that sell them, but conversely, they measure different types of links differently. If you are clearly paying for a link on a page that has been identified as selling links that enhance Google listings, or that manipulate search engine rankings then you will soon incur a penalty which will be reflected in a drop in your SERPs.
Natural links, embedded in relevant content on Google indexed pages offer a completely organic, undetectable solution to give you the rankings you need.
Intelligent Link Building
The key to boosting your search engine rankings in the long term is to build links intelligently. Building free links is all well and good in principle, but it can be a long and drawn out process, especially if you are doing all the leg work yourself.
Many SEO companies have a large network of contacts who provide access to link opportunities that as an individual you might never be able to make contact with.
In essence, if you use an SEO consultant to build links for you then you are buy high quality links, but from a professional link supplier. As long as those links are built on websites that Google values and trusts, and that haven’t been flagged as belonging to a link network your site will benefit.
If you choose to buy high quality links, they need to have a specific set of criteria if they’re going to give you a benefit.
These criteria include;
Google Indexed Pages
No Network Affiliations
Different Class C IP Addresses
Relevant Page Categories (see categories below)
Relevant Page Content
Contextual Link Placement
Balanced Link Text Profile
Include Deep Linking
Include No Follow Attribute Links
Non Orphan Pages (Pages with backlinks)
In short, if you create a link on a page that is indexed in Googles index, that has no relationship with any known or unknown link building networks, is hosted on a different Class C IP address to your other links, has a relevant link category as shown in the image below
In the example above, a link from this domain will pass ‘Business’ Category to the sites it links to. This is a quite general ‘top level’ category so can be beneficial for many different types of website link building.
If your website is ‘business’ related, this would be a good powerful link for you to request, or pay for if the opportunity exists.
Top Ranking Links
If you analyse the top ranking websites for your desired keyword or search term using majestic.com you will notice that the majority have either a dominant link category driving their ranking relevance, or some strong links from a very related category.
Because of this link relevance, you need to obtain, (either free or ‘natural’ paid relevant category links). You will soon identify the best categories to target by examining the page relevance of the links pointing to your high ranking competitors.
It is often the case that several categories will help to build your trust and citation flow metrics. If you are a commercial photographer, then links from the category ‘Arts / Photography’ will obviously be beneficial, but do will ‘Business’ related links, and several other categories.
As with all things, if you just create ‘Arts / Photography’ category, do-follow links then your site isn’t going to pass Google ‘natural’ test. Your site will look over optimized and you will struggle to rank well.
How To Find Category Specific Links
Identifying high quality link opportunities that meet all of the requirements above can be a very time consuming and tedious process.
The first thing you need to do is to identify the most suitable link categories for your preferred links.
We have contacts who own sites classified in almost every category you can think of including the following which cover most requirements (Click on Category to see Sub-Categories);
Arts
Arts
Arts/Animation
Arts/Architecture
Arts/Art History
Arts/Awards
Arts/Bodyart
Arts/Chats and Forums
Arts/Classical Studies
Arts/Comics
Arts/Costumes
Arts/Crafts
Arts/Design
Arts/Digital
Arts/Directories
Arts/Education
Arts/Entertainment
Arts/Genres
Arts/Graphic Design
Arts/Humanities
Arts/Illustration
Arts/Literature
Arts/Magazines and E-zines
Arts/Movies
Arts/Music
Arts/News and Media
Arts/Online Writing
Arts/Organizations
Arts/Other
Arts/People
Arts/Performing Arts
Arts/Photography
Arts/Radio
Arts/Television
Arts/Video
Arts/Visual Arts
Arts/Weblogs
Arts/Writers Resources
Business
Business
Business/Accounting
Business/Aerospace and Defense
Business/Agriculture and Forestry
Business/Arts and Entertainment
Business/Associations
Business/Automotive
Business/Biotechnology and Pharmaceuticals
Business/Business and Society
Business/Business Services
Business/Chemicals
Business/Construction and Maintenance
Business/Consumer Goods and Services
Business/Cooperatives
Business/Customer Service
Business/Directories
Business/E-Commerce
Business/Education and Training
Business/Electronics and Electrical
Business/Employment
Business/Energy
Business/Environment
Business/Financial Services
Business/Food and Related Products
Business/Healthcare
Business/Hospitality
Business/Human Resources
Business/Industrial Goods and Services
Business/Information Services
Business/Information Technology
Business/International Business and Trade
Business/Investing
Business/Major Companies
Business/Management
Business/Marketing and Advertising
Business/Materials
Business/Mining and Drilling
Business/News and Media
Business/Opportunities
Business/Publishing and Printing
Business/Real Estate
Business/Resources
Business/Retail Trade
Business/Small Business
Business/Telecommunications
Business/Textiles and Nonwovens
Business/Transportation and Logistics
Business/Wholesale Trade
Computers
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Computers
Computers/Algorithms
Computers/Artificial Intelligence
Computers/Artificial Life
Computers/Bulletin Board Systems
Computers/CAD and CAM
Computers/Chats and Forums
Computers/Companies
Computers/Computer Science
Computers/Computer Science/Academic Departments
Computers/Computer Science/Conferences
Computers/Computer Science/Database Theory
Computers/Computer Science/Directories
Computers/Computer Science/Distributed Computing
Computers/Computer Science/Organizations
Computers/Computer Science/People
Computers/Computer Science/Publications
Computers/Computer Science/Research Institutes
Computers/Computer Science/Theoretical
Computers/Consultants
Computers/Data Communications
Computers/Data Formats
Computers/Desktop Publishing
Computers/Directories
Computers/E-Books
Computers/Education
Computers/Emulators
Computers/Ethics
Computers/FAQs Help and Tutorials
Computers/Graphics
Computers/Hacking
Computers/Hardware
Computers/History
Computers/Home Automation
Computers/Human-Computer Interaction
Computers/Internet
Computers/Internet/Abuse
Computers/Internet/Access Providers
Computers/Internet/Broadcasting
Computers/Internet/Chat
Computers/Internet/Child Safety
Computers/Internet/Cloud Computing
Computers/Internet/Commercial Services
Computers/Internet/Consultants
Computers/Internet/Cybercafes
Computers/Internet/Cyberspace
Computers/Internet/Domain Names
Computers/Internet/E-mail
Computers/Internet/Education
Computers/Internet/Etiquette
Computers/Internet/FAQs Help and Tutorials
Computers/Internet/File Sharing
Computers/Internet/History
Computers/Internet/Internet Fax
Computers/Internet/News and Media
Computers/Internet/On the Web
Computers/Internet/Organizations
Computers/Internet/Policy
Computers/Internet/Protocols
Computers/Internet/Proxying and Filtering
Computers/Internet/Publications
Computers/Internet/Resources
Computers/Internet/RFCs
Computers/Internet/Routers and Routing
Computers/Internet/Searching
Computers/Internet/Statistics and Demographics
Computers/Internet/Telephony
Computers/Internet/Training
Computers/Internet/Web Design and Development
Computers/Internet/WWW
Computers/Mobile Computing
Computers/Multimedia
Computers/News and Media
Computers/Open Source
Computers/Organizations
Computers/Other
Computers/Parallel Computing
Computers/Performance and Capacity
Computers/Programming
Computers/Programming/Agents
Computers/Programming/Compilers
Computers/Programming/Component Frameworks
Computers/Programming/Contests
Computers/Programming/Databases
Computers/Programming/Development Tools
Computers/Programming/Disassemblers
Computers/Programming/Education
Computers/Programming/FAQs Help and Tutorials
Computers/Programming/Games
Computers/Programming/Graphics
Computers/Programming/History
Computers/Programming/Internet
Computers/Programming/Languages
Computers/Programming/Libraries
Computers/Programming/Magazines and E-zines
Computers/Programming/Memory Management
Computers/Programming/Metaprogramming
Computers/Programming/Methodologies
Computers/Programming/Operating Systems
Computers/Programming/Personal Pages
Computers/Programming/Resources
Computers/Programming/Software Testing
Computers/Programming/Threads
Computers/Robotics
Computers/Security
Computers/Shopping
Computers/Software
Computers/Software/Abandonware
Computers/Software/Accounting
Computers/Software/Backup
Computers/Software/Barcode
Computers/Software/Build Management
Computers/Software/Business
Computers/Software/Business Drawing
Computers/Software/Conferences and Trade Shows
Computers/Software/Configuration Management
Computers/Software/Consultants
Computers/Software/Data Administration
Computers/Software/Data Compression
Computers/Software/Databases
Computers/Software/Desktop Customization
Computers/Software/Device Drivers
Computers/Software/Diagnostics
Computers/Software/Directories
Computers/Software/Disk Management
Computers/Software/Document Imaging
Computers/Software/Document Management
Computers/Software/Editors
Computers/Software/Educational
Computers/Software/Enterprise Application Integration
Computers/Software/ERP
Computers/Software/File Management
Computers/Software/Fonts
Computers/Software/Freeware
Computers/Software/Globalization
Computers/Software/Graphics
Computers/Software/Groupware
Computers/Software/Help Desk
Computers/Software/History
Computers/Software/Human Resources
Computers/Software/Industry-Specific
Computers/Software/Information Retrieval
Computers/Software/Internet
Computers/Software/Intranet
Computers/Software/Manufacturing
Computers/Software/Marketing
Computers/Software/Master Data Management
Computers/Software/Networking
Computers/Software/News and Media
Computers/Software/Object-Oriented
Computers/Software/Office Suites
Computers/Software/Online Training
Computers/Software/Operating Systems
Computers/Software/Presentation
Computers/Software/Project Management
Computers/Software/Rentable
Computers/Software/Retailers
Computers/Software/Shareware
Computers/Software/Software Engineering
Computers/Software/Spreadsheets
Computers/Software/System Management
Computers/Software/Typesetting
Computers/Software/Word Processors
Computers/Software/Workflow
Computers/Speech Technology
Computers/Supercomputing
Computers/Systems
Computers/Usenet
Computers/Virtual Reality
Games
Games
Games/Board Games
Games/Card Games
Games/Coin-Op
Games/Conventions
Games/Developers and Publishers
Games/Gambling
Games/Game Studies
Games/Miniatures
Games/Online
Games/Paper and Pencil
Games/Party Games
Games/Puzzles
Games/Resources
Games/Roleplaying
Games/Trading Card Games
Games/Video Games
Games/Video Games/Action
Games/Video Games/Action-Adventure
Games/Video Games/Adventure
Games/Video Games/Browser Based
Games/Video Games/Chats and Forums
Games/Video Games/Cheats and Hints
Games/Video Games/Clans and Guilds
Games/Video Games/Computer Platforms
Games/Video Games/Console Platforms
Games/Video Games/Construction
Games/Video Games/Developers and Publishers
Games/Video Games/Downloads
Games/Video Games/Driving and Racing
Games/Video Games/Emulation
Games/Video Games/Fighting
Games/Video Games/Game Design
Games/Video Games/Handheld Platforms
Games/Video Games/History
Games/Video Games/Humor and Jokes
Games/Video Games/Massive Multiplayer Online
Games/Video Games/Multiplayer
Games/Video Games/Music
Games/Video Games/Music and Dance
Games/Video Games/News and Reviews
Games/Video Games/Platform
Games/Video Games/Puzzle
Games/Video Games/Recreation
Games/Video Games/Roleplaying
Games/Video Games/Shooter
Games/Video Games/Simulation
Games/Video Games/Sports
Games/Video Games/Strategy
Games/Yard Deck and Table Games
Health
Health
Health/Addictions
Health/Aging
Health/Alternative
Health/Animal
Health/Beauty
Health/Child Health
Health/Conditions and Diseases
Health/Conferences
Health/Dentistry
Health/Directories
Health/Education
Health/Fitness
Health/Home Health
Health/Medicine
Health/Men’s Health
Health/Mental Health
Health/News and Media
Health/Nursing
Health/Nutrition
Health/Occupational Health and Safety
Health/Organizations
Health/Pharmacy
Health/Products and Shopping
Health/Professions
Health/Public Health and Safety
Health/Reproductive Health
Health/Resources
Health/Search Engines
Health/Senior Health
Health/Senses
Health/Services
Health/Specific Substances
Health/Support Groups
Health/Teen Health
Health/Weight Loss
Health/Women’s Health
Home
Home
Home/Apartment Living
Home/Consumer Information
Home/Cooking
Home/Do-It-Yourself
Home/Emergency Preparation
Home/Entertaining
Home/Family
Home/Gardening
Home/Home Improvement
Home/Homemaking
Home/Homeowners
Home/Moving and Relocating
Home/News and Media
Home/Personal Finance
Home/Personal Organization
Home/Rural Living
Home/Urban Living
News
News
News/Alternative
News/Analysis and Opinion
News/Breaking News
News/Chats and Forums
News/Colleges and Universities
News/Current Events
News/Directories
News/Headline Links
News/Internet Broadcasts
News/Journalism
News/Magazines and E-zines
News/Media Industry
News/Museums and Archives
News/Newspapers
News/Personalized News
News/Satire
News/Weather
News/Weblogs
Recreation
Recreation
Recreation/Antiques
Recreation/Audio
Recreation/Autos
Recreation/Aviation
Recreation/Birding
Recreation/Boating
Recreation/Camps
Recreation/Climbing
Recreation/Collecting
Recreation/Drugs
Recreation/Food
Recreation/Guns
Recreation/Humor
Recreation/Kites
Recreation/Knives
Recreation/Living History
Recreation/Locks
Recreation/Models
Recreation/Motorcycles
Recreation/Nudism
Recreation/Other
Recreation/Outdoors
Recreation/Parties
Recreation/Pets
Recreation/Picture Ratings
Recreation/Radio
Recreation/Roads and Highways
Recreation/Scouting
Recreation/Theme Parks
Recreation/Tobacco
Recreation/Trains and Railroads
Recreation/Travel
Reference
Reference
Reference/Almanacs
Reference/Archives
Reference/Ask an Expert
Reference/Bibliography
Reference/Biography
Reference/Books
Reference/Dictionaries
Reference/Directories
Reference/Education
Reference/Encyclopedias
Reference/Flags
Reference/Journals
Reference/Knots
Reference/Knowledge Management
Reference/Libraries
Reference/Maps
Reference/Museums
Reference/Parliamentary Procedure
Reference/Quotations
Reference/Thesauri
Reference/Time
Reference/World Records
Regional
Regional
Regional/Africa
Regional/Asia
Regional/Caribbean
Regional/Central America
Regional/Europe
Regional/Middle East
Regional/North America
Regional/Oceania
Regional/South America
Science
Science
Science/Agriculture
Science/Anomalies and Alternative Science
Science/Astronomy
Science/Biology
Science/Chats and Forums
Science/Chemistry
Science/Directories
Science/Earth Sciences
Science/Educational Resources
Science/Employment
Science/Environment
Science/Events
Science/Instruments and Supplies
Science/Math
Science/Methods and Techniques
Science/News and Media
Science/Organizations
Science/Physics
Science/Publications
Science/Reference
Science/Research Groups and Centers
Science/Science in Society
Science/Social Sciences
Science/Software
Science/Technology
Shopping
Shopping
Shopping/Antiques and Collectibles
Shopping/Auctions
Shopping/Children
Shopping/Classifieds
Shopping/Clothing
Shopping/Consumer Electronics
Shopping/Crafts
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