Davidmelamed.com

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

J. Gerry Purdy, Ph.D. Principal Analyst, Mobile and Wireless Gerry.Purdy@aotmp.com | LinkedIn Recap of the 2016 Open Mobile Summit Building native vs. mobile web apps. Creating great user experiences. Testing and validating code. Quickly adjusting...

A blog post that does what it says in the title. New digital and social stuff that happened on the internet in the first six months of 2016. In my day job at Ketchum I lead the Engagement Network. It’s a community of digital and social practitioners...

Deck: Don’t fall by the wayside while your competitors take the reins. Learn about seven tech trends that will truly bring your marketing into the new year. Archive: off Add to Features Package for the Month: off Friday, January 6, 2017 Author...

Happy new year to Friday Wrap readers! In 2015, we had the uncommon experience of both Christmas and New Year’s falling on Fridays, so the Wrap took a break. I hope your break was rewarding and refreshing. As a result of the two-week break, this week...