Keyword tags:
Big Data
Cloud Storage
Storage Strategy
Rackspace unleashed that Epsilon has successfully migrated the email management platform for a major client to the cloud using Rackspace Fanatical Support for Amazon Web Services (AWS). With Rackspace managing the migration and optimising the products they are using on the cloud, Epsilon has uncovered infrastructure efficiencies while freeing its IT team to focus on generating even more value for its clients.
Epsilon provides a wide range of services across traditional, digital, and retail channels. One of its major clients in Asia Pacific is a leader in the fast-moving consumer goods sector, with a huge number of franchisees across the region. These franchisees access the Epsilon email platform at the beginning and end of each business day to consult the corporate promotional database, manage and track marketing campaigns, and launch new promotions tailored to their market.
Epsilon requested Rackspace to manage the move to ensure that the AWS migration was as rapid and stress-free as possible without any loss of service for the client. It chose Rackspace Fanatical Support for AWS for its best-in-class expertise and industry-leading service level agreement, with all-the-time support for mission-critical requirements. Rackspace assists Epsilon to optimise the tools they are currently deploying on the cloud and as a result improve their infrastructure while reducing the number of servers significantly. It also enabled Epsilon’s IT team to focus on its core role of supporting the company’s clients.
According to Adam McCarthy, Senior Director & General Manager Asia, “Migrating databases across platforms can be time-consuming, and complicated. Rackspace blends automation, technology, and human expertise to deliver ongoing architecture, management, security services, and 24x7x365 operations, all backed by AWS-certified engineers and architects. With our Fanatical Support on AWS, Epsilon is able to focus on their continued growth while providing a seamless experience for their end customers with Rackspace managing the backend infrastructure and migrations”.
Chen Xinzhan, Director of Technology at Epsilon said, “Many of our clients are looking to move workloads to the cloud, and this project to migrate a major email marketing and customer communications solution to AWS was typical: large, complex, and mission-critical. We appreciated having an AWS Certified Partner with in-depth experience in migration to take all the worry and stress out of the project.”
A key advantage of the Rackspace’s Managed Services on AWS is that it maximises responsibility in the migration and optimisation of the AWS platform. At Epsilon, this enables the IT team to emphasise on managing the application to support customer engagement and brand building for the client.
Mr Chen added, “Rackspace is very responsive to our needs, sometimes getting back to us with a solution in a matter of minutes. We know that we can rely on the backing of the Fanatical Support team, anytime and anywhere – letting us get on with what we do best: providing unparalleled service to our clients.”
Rackspace also supports enterprises on a multi-phase journey to the cloud, providing quicker deployment and a tailored roadmap that adapts to their evolving demands. With more than 400 certified AWS engineers, Rackspace is an AWS authorised reseller, an AWS Managed Services Partner, and an Advanced Consulting Partner in the AWS Partner Network. It is also verified for AWS DevOps Competency, enabling it to manage the collaboration of development and operations staff throughout the entire software development lifecycle.