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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

CYNOPSIS 02.28.17 Good morning. It’s Tuesday February 28, 2017 and this is your first early morning briefing. Tonight’s Premieres: ID: Who Killed Jane Doe? at 10p Lifetime:  Little Women: LA at 9p Tonight’s Finales: FX: Taboo at 10p History: The Curse...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

        NEW YORK, Sept. 5, 2013 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue: India Media and Entertainment Industry 2013 http://www.reportlinker.com/p015933...

The below posting is a cross-post of my recent article on Acquisition Engine (with just a few changes). You can check out the original version: Newsjacking: Real-Time Content Marketing Tactics For Your Blog and Social Media Campaigns. As a content...