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I get a lot of hyper-specific local marketing questions, e.g. “should I get more links?” “how do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation. ...

We’re not all content writers, so it’s probably safe to say that most people don’t think much about the content creation process and the life cycle that a blog takes from conception to published state. Most of us simply peruse the news feed looking for...

Let me get something straight from the get go… A well-constructed content strategy alone is NOT going to guarantee you results. As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it...

What specific steps are you taking to grow your Restaurant? Tell me if this sounds familiar: you’re confident that your restaurant is one of the best in your city or town. At some point, your customers have even praised you for making such a delicious...

Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create many pieces of killer content from that original piece. That’s what my team did. In this post, I’ll show how Radix, a B2B copywriting agency,...