CYNOPSISDIGITAL
12.16.16
Good morning. It’s Friday December 16, 2016 and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Ad-Serving Latency: Ad-serving ‘latency’ refers to a latent time that can be perceived by a webpage or app visitor before a banner or video ad becomes visible or functional. It’s usually caused by the use of one or several redirects from the ad servers managing the ad campaigns.
TOP NEWS
Net neutrality is likely dead, and sooner than we thought. FCC Chairman Tom Wheeler says he’ll be leaving the agency on January 20, the day of Donald Trump’s inauguration. Many observers had expected Wheeler to stay on until 2018, when his term was slated to end. As Chair, Wheeler spearheaded a number of regulations, such as comprehensive net neutrality rules, that fell along partisan 3-2 voting lines. Come January 20, the FCC will have a 2-1 Republican majority – and with a Republican White House and congress, that majority isn’t going anywhere. Bottom line: The most closely-contested Obama-era FCC regulations aren’t long for this world.
This again? Back in September, Yahoo confirmed a 2014 data breach in which “state-sponsored” hackers stole information on around half a billion user accounts. Now the company has confirmed another, earlier hack, and this one was twice as big. Yahoo now says that an unknown party stole info on over a billion user accounts back in 2013. It’s the biggest known data breach against a single company in online history, and the revelation comes at a particularly bad time for Yahoo. The September revelations had already rankled Verizon, which cut a deal to buy Yahoo back in July. The telco is being publicly tight-lipped about what the new announcement means for the acquisition, valued at $4.83 billion. But according to Bloomberg, Verizon may well demand a lower price tag, or even torpedo the deal altogether. We’ll know soon enough.
Facebook came under a torrent of criticism for the proliferation of false news stories on its platform during this year’s presidential election; now the company says it’s doing something about it. Most notably, Facebook will begin sending stories to third party fact-checkers. “If the fact checking organizations identify a story as fake, it will get flagged as disputed and there will be a link to the corresponding article explaining why,” explained Facebook exec Adam Mosseri in a new blog post. The company also says it’s taking steps to disrupt the financial incentives for posting fake articles. You can check out Mosseri’s blog post here.
AD TECH
The ad-tech firm AppNexus has launched a new video “header bidding” solution for publishers. (Header bidding is a form of programmatic buying that lets publishers choose which tech partners they want to work with, enabling a huge group of marketers to bit on website inventory at once; it exploded in popularity over the course of this year.) Called PreBid Video, AppNexus says its mew tool is designed to reduce ad-serving latency by running multiple simultaneous auctions across numerous demand sources, so that a page will have loaded by the time a user tries to play a video. Latency has so far been a widely-expressed concern for advertisers otherwise interested in header bidding technology.
A CYNOPSIS MESSAGE
2017 is right around the corner…
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PLATFORMS, APPS + DEVICES
It’s the digital age, and some film festivals are adapting. The Tribeca Film Festival is partnering with Snapchat for the second straight year, once again inviting submissions for its Tribeca Snapchat Shorts contest. And short means short: Entries, which must be entirely created using Snapchat, can be two minutes long, max. Up to 10 winning entries will later be featured on Snapchat. Judges for the competition will include Eva Longoria, Serena Williams, and actor Jason Biggs, among others.
Amazon’s Twitch is still largely thought of as a hub for live-streamed gaming. Still, the platform has made plenty of moves to expand its mission statement, offering video content in fields like cooking and even painting. Now it looks like Twitch is pushing the door wide open, creating a new site category – called IRL, or “in real life” – to let its creators share both live and recorded video content about their lives. (A daunting obstacle for Twitch: The platform already has a major competitor in the lifestyle vlogging space; it’s called YouTube. Gulp.) Twitch has already updated its community guidelines to allow non-gamers to live-stream content. Starting next year, Twitch will also make native live-streaming available to users of its mobile app.
Instagram just cleared 600 million monthly active users. The Facebook-owned photo- and video-sharing app made the announcement on its blog, pointing out that 100 million of those users came in the past six months.
And just like that, Vimeo is on your TV. The video-sharing service and content provider has debuted new apps for Apple TV and Android TV, while a new Samsung Smart TV app is slated to roll out in the coming weeks. “The apps now provide a cinematic experience that gets viewers immediately watching videos hand-curated by our in-house team, featuring the amazing ad-free content uploaded by the best filmmakers on Vimeo,” said Vimeo exec Will True. “We want people to know they can launch the app, lean back onto the couch, and have something incredible start playing right away without having to hunt for it.”
EXECUTIVE MOVES
Looks like he just wasn’t feelin’ it anymore. Samuel Notowitz has stepped away from Feeln, the Hallmark-owned SVOD service geared toward women 40 and over. (The service had a broader family-friendly focus before Notowitz spearheaded a branding shift.) Notowitz joined the company in 2014, most recently serving as VP of Distribution and Content Acquisitions. He’d been in charge of partner marketing and distribution strategy, and he seems to have performed his job effectively; the service has enjoyed significant subscriber growth on his watch. He’d previously held positions at Sony’s Crackle, Paramount Pictures Digital Entertainment, and Fox Broadcasting Co.
Apester has landed a new exec. The vendor, which helps online publishers create and embed interactive content such as surveys and quizzes, has named Charles Cabriel as President, a newly created role. Gabriel will oversee the expansion of Apester’s revenue and sales operations, and take the lead on the platform’s strategic development. Gabriel joins the company from Qriously, where he served as Chief Revenue Officer. He’s also held top sales positions at Disney’s Maker Studios and AOL.
TRIVIA
Our Last Trivia Question: So far, Netflix has debuted three original series from the Marvel cinematic universe. The next one is queued up for a March, 2017 release. Which show is it? Answer: Iron Fist. Kudos to Andy Pittman-TAMU/TX, Gabrielle Pedro Fredrick-National Geographic/Washington DC, Gloria L. Price-CBS News/NYC, Matthew Willence-ITN Networks/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Luke Watson-Roker Labs/NY, Elena Chavira-OMD/CA, and Rick Gallagher-Bookazine/NJ
Follow-up: Finn Jones, who’ll play the title character in Iron Fist, also played a role on HBO’s Game of Thrones. Which character did he play? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Women in Digital – This one is for you!
We live in such an exciting time – women are rising in the ranks and excelling in the fields of digital content, marketing, advertising, social media, & online. With these trailblazers in mind, we are pleased to announce the call for entries of our third annual TOP WOMEN IN DIGITAL AWARDS, celebrating the unique, the uncommon & the bold.
The deadline to enter is Tuesday, January 10 so get ahead of the holiday season by starting your entry today!
DIGITAL SPOTLIGHT
Amazon’s ‘Prime Air’ service is off the ground. This week, the e-commerce giant made its first-ever drone-based delivery in England. Learn more here.
See you tomorrow,
David Teich
12.16.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: DIR DIGITAL DESIGN/FX Networks/LA: oversees FX Networks visual branding across all digital platforms & leads design strategy for visual, user experience & interaction design as it applies to all digital marketing tactics/initiatives. Full info/apply here: http://bit.ly/2gMvNEm (12/23)
JOB OPENING:
MANAGING EDITOR/NBCU/NYC: We are looking for an exceptional journalist who is highly motivated to lead the daily editorial mission of NBC News Digital. Full info/apply HERE (12/22)
JOB OPENING:
SENIOR EDITOR, WELLNESS/NBC NEWS DIGITAL/NYC: NBC News Digital is seeking an editor that understands this mix, someone who can drive our coverage of wellness, personal finance, family, career, etc. Full info/apply HERE (12/22)
JOB OPENING:
SCI/TECH VIDEO PRODUCER/NBCNEWS.COM/NYC: NBCNews.com, the digital arm of NBC News, is looking for a highly skilled video producer to produce smart, stylish videos for our digital, mobile and social platforms. Full info/apply HERE (12/22)
JOB OPENING:
SENIOR PRODUCER/MSNBC/NYC: MSNBC is seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. Full info/apply HERE (12/22)
JOB OPENING:
SR MGR DIGITAL AD SALES OPERATIONS/AT&T/NYC: Mng operationalizing advanced digital, & cross-screen targeted ad product opps from initiation thru delivery & be resp for matching digital ad sales bus. needs w/internal & 3rd Party ad insertion, measurement, & reporting capabilities. Full info/apply HERE (12/22)
JOB OPENING:
SR ANALYST/ANALYST, TV ANALYTICS/Nickelodeon/NYC: Resp for handling daily req’s & maintaining daily, wkly, monthly & quarterly performance reports across all Kids & Family group channels incl Nickelodeon. Min 2 yrs exp TV ratings rsrch. Comprehensive exp w/Nielsen systems. Full info/apply HERE (12/22)
JOB OPENING:
VP, MARKETING/Country Music Association/Nashville: Dvlp/implement mktg strategies that build/support CMA vision. Play a major role in brand dvlpmnt & brand continuity. Mng all aspects of CMA’s mktg, media plan’g, creative services & digital initiatives. Resume/cvr: HERE (12/21)
JOB OPENING:
STUDIO & POST PROD TECH/A+E Networks/NYC: tech ops in live production environment, exp in operating studio production equip; extensive knowledge ENG and DSLR camera kits, Avid Media Composer, Adobe Premiere. Full Info/Apply: http://www.aenetworks.com/careers (12/21)
JOB OPENING:
PRODUCTION EDITOR/Shareblue/NYC: Exp’d Prod Editor who is passionate about politics, news & advocacy. Must possess specific editorial skills & prior exp in digital publishing. Mng/track daily content prod from draft to publication in an intense, deadline-driven enviro. Full info/apply HERE (12/21)
JOB OPENING:
DIGITAL CONTENT PRODUCER/WE tv/NYC: 4+ yrs media indry exp (tv a plus). Proven exp creating video, written and graphic based web content. Exp using web tools, record of detail-oriented project mgmt and exp with social media platforms. Full info/apply HERE (12/21)
JOB OPENING:
VIDEO EDITOR, LIFESTYLE/TODAY.com/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a video editor to help produce snappy, addictive original videos for our digital, mobile and social platforms. Min 3 yrs of exp producing videos for digital platforms. BA deg. Full info/apply HERE (12/21)
JOB OPENING:
VIDEO PRODUCER, LIFESTYLE/TODAY.com/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a highly skilled video prod to join our lifestyle team & prod stunning original videos for our platforms. 5+ yrs exp shooting, producing & editing video for digital platforms. Full info/apply HERE (12/21)
JOB OPENING:
INVESTIGATIVE PRODUCER/NBC NEWS/NYC: Pitch and develop original story ideas. 5 yrs exp as an investigative reporter, writer, producer and/or editor at a news organization, or a comparable body of freelance work. Full info/apply HERE (12/21)
JOB OPENING:
BOOKING PRODUCER/MSNBC/NYC: Book wide variety of national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business, etc.
Full info/apply HERE (12/21)
JOB OPENING:
SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (12/20)
JOB OPENING:
MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (12/20)
JOB OPENING:
PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req. EOE Res:
RESUMESFMG@INFOBASELEARNING.COM (12/20)
JOB OPENING:
MGR, COMMUNICATIONS-SPIKE/Hollywood: Dvlp/execute strategic, creative publicity & media campaigns for original series, ntwrk initiatives & events. 5-7 yrs of TV publicity exp at network, studio or agency. Exp plan’g & executing press tour appearances. Full info/apply HERE (12/20)
JOB OPENING:
SEGMENT PRODUCER/MSNBC/NYC: Seeking a Segment Producer to produce and write segments for a new primetime show on MSNBC. This person will determine video and sound for assigned segments. Full info/apply HERE (12/20)
JOB OPENING:
MASS MEDIA MANAGER/CHARTER COMM/STAMFORD CT: Responsible for the strategic development, oversight and execution of effective advertising plans that drive company growth. This position requires extensive Media knowledge of both Traditional and Digital Media tactics. Full info/apply HERE (12/17)
JOB OPENING: SOCIAL MARKETING DIRECTOR/AMC/NYC: Develop social strategy and media plans for AMC shows/communities to drive tune-in and user acquisition for AMC digital platforms. 5-7 years Digital or Social Mktg experience with strong platform expertise and social analytics. Full info/apply HERE (12/17)
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The post 12/16/16: Verizon reportedly explores options as Yahoo reports second huge data breach appeared first on Cynopsis Media.